PacSun Announces Partnership With Kendall and Kylie Jenner for Exclusive New California-Inspired Young Women's Line

 PacSun Announces Partnership With Kendall and Kylie Jenner for Exclusive New
                    California-Inspired Young Women's Line

"Kendall and Kylie" will launch at PacSun stores nationwide in 2013

PR Newswire

ANAHEIM, Calif., Nov. 15, 2012

ANAHEIM, Calif., Nov. 15, 2012 /PRNewswire/ -- Pacific Sunwear of California,
Inc. (Nasdaq: PSUN) (collectively, "PacSun") today announced a new
collaboration with fashion darlings Kendall and Kylie Jenner for a young
women's line to launch exclusively in PacSun stores nationwide in February
2013. Designed and inspired by the stylish reality TV star sisters, "Kendall
and Kylie," a line exclusive to PacSun, will feature a full assortment of
on-trend young women's pieces that reflect the optimism, creativity and
diversity of PacSun's California heritage.

(Photo: http://photos.prnewswire.com/prnh/20121115/LA14124-a)

(Logo: http://photos.prnewswire.com/prnh/20121115/LA14124LOGO-b)

"PacSun is all about great brands and on-trend merchandising that align with
the creativity, diversity and optimism that makes the California lifestyle so
unique," said Gary Schoenfeld, CEO of PacSun. "Kendall and Kylie represent all
of these unique characteristics and will be an exciting addition to the
women's side of our business."

The first items in the "Kendall and Kylie" line will include chambray button
downs, chiffon tops, high waisted shorts, denim, graphic tees, dresses,
jackets, bandeaus and scarves, all showcasing the casual-yet-chic sensibility
of the Jenner sisters. The "Kendall and Kylie" line will range in price from
$24.50 to $79.50 and will be available online as well as in stores across the
country.

"Fashion has always been such an important part of our lives, and we are so
excited for the opportunity to collaborate with a California-based brand that
shares our style and California spirit with everyone," said Kendall Jenner.
"Designing every piece of our first collection has been a really exciting
creative challenge, and we're so pleased with the final product that will be
available only in PacSun stores," added Kylie Jenner.

In the months leading up to the release of their line, the Jenners will offer
fans and fashionistas several ways to learn more about the upcoming line
through social media channels and online content, including behind-the-scenes
videos, which will be housed on PacSun's Golden State of Mind microsite –
www.gsom.com.

"Kendall and Kylie," exclusively at PacSun, is the result of a collaboration
that also includes Majestic Inc. With current licenses including Heidi Klum
for New Balance and the House of Harlow 1960 line by Nicole Richie, the Jenner
agreement constitutes a new foray for Majestic Inc. into fashion for young
women.

For more information on PacSun, visit www.pacsun.com. For inspiration on
styles and trends, visit www.gsom.com.

About Pacific Sunwear of California, Inc.

Pacific Sunwear of California, Inc. and its subsidiaries (collectively,
"PacSun" or the "Company") is a leading specialty retailer rooted in the
action sports, fashion and music influences of the California lifestyle. The
Company sells a combination of branded and proprietary casual apparel,
accessories and footwear designed to appeal to teens and young adults. As of
November 13, 2012, the Company operates 721 stores in all 50 states and Puerto
Rico. PacSun's website address is www.pacsun.com.

Contact: Corie Jackson
PacSunandJenners@edelman.com
323-202-1075

SOURCE Pacific Sunwear of California, Inc.

Website: http://www.pacsun.com
Website: http://www.gsom.com
 
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