Enjoy the Good Life This Holiday Season with Hershey’s Moderation Nation®

  Enjoy the Good Life This Holiday Season with Hershey’s Moderation Nation®

 Celebrity Chef Kelsey Nixon and Former Olympic Softball Player Jennie Finch
  Share Tips to Find Balance in Everything from Tackling the Buffet Line to
                            Fitting in Family Time

Business Wire

HERSHEY, Pa. -- November 15, 2012

Party after party filling up your calendar? Houseguests keeping you on the go?
Finding time to get the shopping done? Holiday foods tempting you at every
turn? The holidays are one of the most exciting times of the year, but can
also be the most hectic, causing you to become out of balance from your normal
routine for eating, activity and everything in between. Hershey’s Moderation
Nation^®, a go-to source for balanced lifestyle tips, is here to help you
enjoy the things that make this the most wonderful time of the year.

Living the good life this holiday is all about doing little things that can
help you find balance throughout your life – in what you eat, in what you do,
and everything in between.  To help, Moderation Nation Good Life Gurus Kelsey
Nixon (Cooking Guru) and Jennie Finch (Family Activity Guru) are sharing their
easy tips from perfectly portioned recipes to enjoy without the guilt to fun
ways to get the entire family involved in your holiday to-dos. Just in time
for the holidays, Nixon and Finch will share these tips at Hershey’s Chocolate
World Times Square.

While Nixon and Finch are sharing tips to help kick off a “Good Life Holiday”
season, there are many impacted by Superstorm Sandy who may have a tough
holiday this year. To show support, starting today The Hershey Company is
donating $1 for every bag of 12 oz. Hershey's® Kisses® Chocolates and
Kiss-shaped products sold at Hershey’s Chocolate World Times Square through
Thanksgiving to the American Red Cross to support relief efforts.

Tips for Enjoying a “Good Life Holiday”

“It can be easy to overdo it with all the delicious food at family gatherings
and celebrations during the holiday season, but it’s food that brings us
together. It’s how we celebrate, so you shouldn’t have to give it up,” said
Nixon. “That’s why I’m working with Hershey’s Moderation Nation to share my
tips, tools and techniques, including fun and easy holiday favorites to enjoy
as part of a ‘Good Life Holiday.’”

Depictions of Nixon and Finch’s “Good Life Holidays” – how they find happiness
through well-being – will be officially unveiled today in the windows of
Hershey’s Chocolate World Times Square to show that it’s possible to enjoy the
good life through the holidays. Everyone is invited to bring their own “Good
Life Holidays” to life on Pinterest by posting the things that bring them
holiday happiness and balance for a chance to win a weekend getaway to The Spa
at The Hotel Hershey. Details on how to enter the “Good Life Holiday”
Pinterest Sweepstakes and official rules are available at

“Finding time for family and activity to even out everything else going on
during the holidays is so important. As a mom, my ‘Good Life Holiday’ is all
about family traditions, but the athlete in me always tries to keep them
active and fun,” said Finch. “Just because it’s cold out doesn’t mean you
can’t grab a coat and head outside. Use an inner tube or even a cookie sheet
and go sledding with your kids if it’s snowy, or play old-fashioned tag when
family comes to town. If you’re indoors, get your kids to help you decorate
the house for the holidays.”

Here are more of Nixon and Finch’s tips and tricks to try this holiday season
and beyond:

  *Aim for Petite Portions: Rather than filling up a whole plate with your
    dessert, bake or serve them in small containers like shot glasses or mini
    mason jars to help you keep the portions small, but fun. It is also fun to
    give these as gifts or party favors over the holidays. Nixon’s recipes for
    perfectly portioned desserts like Maple Cream Chocolate Brownie Shots and
    Pumpkin Pecan Pie in a Jar are available at www.TheModerationNation.com.
  *Get Everyone In On the Action: The holidays are great for combining things
    on your to-do list with fun family activities. Turn unpacking groceries or
    holiday gifts from the car into a bucket brigade that gets everyone moving
    and involved. You’ll get a hand with the chore and have fun with your kids
    at the same time!
  *Moderation Not Deprivation: Don’t forgo the things you like most about the
    holidays! Instead of skipping the holiday party buffet altogether, think
    of it as a “tasting” and sample one small bite of everything! Instead of
    skipping the big mug of hot cocoa after coming in from the cold, have a
    smaller cup instead. You’ll get the experience of indulging without
    breaking the calorie bank. In fact, research shows that whether you prefer
    something sweet or salty, you shouldn't deprive yourself of the foods you
  *Create Traditions: Create family traditions that get people active and
    having fun together. After a big family meal, initiate a friendly flag
    football game instead of TV time. Make it into an annual tradition you can
    look forward to year after year.

For more information and tips for this holiday season and beyond, visit
www.TheModerationNation.com. You can also learn more about how to bring your
own “Good Life Holiday” to life on Pinterest for a chance to win a getaway to
The Spa at The Hotel Hershey.

About Hershey’s Moderation Nation

Hershey’s Moderation Nation is a go-to source for tips and tools to help you
achieve balance in all aspects of your life and find happiness through
well-being. There are a variety of tips and tools on the Moderation Nation
website, including advice for balanced eating, ways to get moving with short
bouts of activity and play throughout the day for you and the family, and
strategies and inspiration for balancing life at home and in the office. The
Hershey Company is proud to partner with the Academy of Nutrition and
Dietetics (www.eatright.org) and American Council on Exercise^®

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate
in North America and a global leader in chocolate and sugar confectionery.
Headquartered in Hershey, Pa., The Hershey Company has operations throughout
the world and approximately 14,000 employees. With revenues of more than $6
billion, Hershey offers confectionery products under more than 80 brand names,
including such iconic brands as Hershey's, Reese's, Hershey's Kisses,
Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and
Ice Breakers. Hershey also offers premium and artisan chocolate products under
such brands as Scharffen Berger and Dagoba through the Artisan Confections
Company, a wholly owned subsidiary. The company is focused on growing its
presence in key international markets such as China and Mexico while
continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a
positive difference in the communities where its employees live, work and do
business. Corporate Social Responsibility is an integral part of the company’s
global business strategy, which includes goals and priorities focused on fair
and ethical business dealings, environmental stewardship, fostering a
desirable workplace for employees, and positively impacting society and local
communities. Milton Hershey School, established in 1909 by the company's
founder and administered by Hershey Trust Company, provides a quality
education, housing, and medical care at no cost to children in social and
financial need. Students of Milton Hershey School are direct beneficiaries of
The Hershey Company's success.

^1 Eat, drink, and be merry, for tomorrow we diet: Effects of anticipated
deprivation on food intake in restrained and unrestrained eaters. Urbszat,
Dax; Herman, C. Peter; Polivy, Janet; Journal of Abnormal Psychology, Vol
111(2), May 2002, 396-401


The Hershey Company
Allison Kleinfelter, 717-534-7096
Whitney Press, 202-835-9460
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