BrightRock, Provider of South Africa's Newest and Most Innovative Life Insurance Product, Selects Magic xpa Application

    BrightRock, Provider of South Africa's Newest and Most Innovative Life
          Insurance Product, Selects Magic xpa Application Platform

BrightRock Selects Magic's Smart Technology to Rapidly Develop and Deploy
Specialized Insurance Applications

PR Newswire

OR-YEHUDA, Israel, November 15, 2012

OR-YEHUDA, Israel, November 15, 2012 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that BrightRock (Pty) Ltd, provider of South
Africa's newest and most innovative life insurance product - needs-matched
insurance - has chosen Magic xpa Application Platform to rapidly develop and
deploy specialized insurance products. BrightRock is backed by Lombard
Insurance Group, which holds over R1,3 billion in assets.

A long-term user of Magic development products at his previous position,
Leopold Malan, Executive Director in charge of processing at BrightRock
explains, "We need to empower our front-end employees with a data-rich
administration interface as well as a reliable back-end system where data is
used in complex calculations and evaluations. All this needs to happen
seamlessly and quickly to allow our users to deliver exceptional customer
service with all the information they may need immediately at hand. Based on
my experience, I knew that Magic xpa would be key to enabling us to accomplish
these critical tasks."

The applications developed with Magic xpa are centrally hosted to ensure
security and that every user, no matter where they are located, has access to
the latest, up-to-date information. The administration interfaces are
delivered to staff as user-friendly, rich Internet applications (RIA) via a
Citrix infrastructure.

"The Magic xpa platform supports BrightRock's needs for rapid roll-out of
complex applications as well as adherence to the company's standards for
quality and accuracy," says Hedley Hurwitz, Managing Director of Magic South
Africa. "In addition, Magic's advanced technology offers BrightRock the
ability to quickly and easily mobilize their enterprise applications for iOS,
Android, Windows Mobile and RIM smartphones and tablets with a single
development effort."

Magic xpa implements business-centric technology to offer unmatched
productivity, enterprise-grade reliability, and integrated scalability to
support business growth.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit

About BrightRock

BrightRock was started in 2011 with the goal of creating insurance products
that truly meets consumers' and financial advisers' needs. BrightRock is an
underwriting management of Lombard Life Limited and has the backing of the
Lombard Insurance Group. Lombard was established over 20 years ago and
operates in the short-term, credit risk and long-term insurance industry,
currently holding over R1,3 billion in assets. BrightRock's primary
reinsurance treaty is with one of the world's three largest reinsurers, which
holds an AA- rating from Standard and Poor's. BrightRock is headquartered in
Johannesburg with regional hubs in the major centres of Johannesburg,
Pretoria, Durban and Cape Town, and a national distribution footprint through
independent financial advisers. Visit for more

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:
Tania Amar
VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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