Industry Veteran Chris Hall Joins SapientNitro as Managing Director of Southeast Region

  Industry Veteran Chris Hall Joins SapientNitro as Managing Director of
  Southeast Region

 -- Strategic Hire Advances SapientNitro’s Position as New Breed of Agency --

Business Wire

BOSTON -- November 15, 2012

SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that industry
heavyweight Chris Hall has joined as managing director of its Southeast
region. Hall brings more than 25 years of executive leadership experience at
the helms of BBDO and JWT, and significant innovation in the field of
marketing and communications strategy.

Chris Hall (Photo: Business Wire)

Chris Hall (Photo: Business Wire)

Hall will assume leadership of SapientNitro’s Atlanta and Miami presence,
where he will be responsible for strategic oversight and direction of the
business. He also will serve on SapientNitro’s North American leadership team,
helping to define and execute company strategy. Hall will be based in Atlanta
and report to Alan Wexler, EVP and managing director of SapientNitro in North
America & Europe.

“I am thrilled that SapientNitro will have the benefit of Chris’ seasoned
leadership and his track record of remarkable growth and client success,” said
Alan J. Herrick, president and CEO of Sapient. “Chris is just one more example
of a seasoned executive who joins SapientNitro, inspired by our view of the
future and what we’re building. Having dedicated his career to helping brands
tell their stories, Chris recognized that SapientNitro is doing more than any
other agency to redefine how stories are told for today’s always-on consumer.”

Hall most recently served a 14-year term as president and CEO of BBDO Atlanta.
Under his leadership, the business grew into one of the most successful shops
in the BBDO Worldwide Network and developed strong relationships with Fortune
1000 clients such as AT&T, Capital One, and ING. Hall also served as a member
of the leadership team for BBDO North America.

“At a time when connecting with consumers requires a different kind of agency
partner, SapientNitro is the only agency I see truly changing the game with a
differentiated value proposition,” said Hall. “Clients need a partner built to
solve the challenges of today and tomorrow. SapientNitro has connected their
top-notch creative, technical capabilities, and digital heritage globally to
help clients better understand and engage consumers in a digital, borderless
world. I’m excited to join SapientNitro and help write the rules for the next
generation of marketing.”

SapientNitro recently relocated to a completely redesigned space in the
Buckhead district in Atlanta, and its Miami presence expanded to a second
space in South Beach.

About SapientNitro
SapientNitro^SM, part of Sapient®, is an integrated marketing and technology
services firm. We create and engineer highly relevant experiences that
accelerate business growth and fuel brand advocacy for our clients. By
combining multi-channel marketing, multi-channel commerce, and the technology
that binds them, we influence customer behavior across the spectrum of
content, communication and commerce channels, resulting in deeper, more
meaningful relationships between customers and brands. SapientNitro services
global leaders such as Chrysler, Citi, The Coca-Cola
Company,Lufthansa,Target, and Vodafone through our operations in North
America, Europe, and Asia-Pacific. For more information,
visitwww.sapientnitro.comor follow us on Twitter@sapientnitro.

Sapient is a registered service mark of Sapient Corporation.

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David LaBar, +1 646-478-9846
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