Hasbro STAR WARSTM Action Figures Inducted Into the National Toy Hall of Fame at The Strong

  Hasbro STAR WARSTM Action Figures Inducted Into the National Toy Hall of
  Fame at The Strong

Business Wire

PAWTUCKET, R.I. -- November 15, 2012

Hasbro, Inc. (NASDAQ: HAS) is proud to announce that its STAR WARS action
figures were today inducted into The National Toy Hall of Fame ^  at The
Strong ^  . The toys are being recognized for the impact of their original
debut which forever changed the toy landscape and continue to resonate with
kids and fans to this day.

Hasbro's STAR WARS action figures were inducted into the National Toy Hall of
Fame at The Strong on ...

Hasbro's STAR WARS action figures were inducted into the National Toy Hall of
Fame at The Strong on November 15, 2012. Hasbro has been producing action
figures based on iconic STAR WARS characters like DARTH VADER since the
beginning of the epic saga and the toys are being recognized for their
significant impact on the toy landscape. (Photo: Business Wire)

“We are honored that the National Toy Hall of Fame at The Strong has
recognized Hasbro’s STAR WARS action figures for having a profound impact on
the toy industry,” said John Frascotti, chief marketing officer, Hasbro, Inc.
“STAR WARS action figures are as legendary as the battle between the light and
dark sides of the Force they represent, and have given endless hours of
enjoyment to generations of kids of all ages.”

“STAR WARS action figures have allowed Hasbro and Lucasfilm to continue the
stories and the battles well beyond the movie screen,” said Derek Stothard,
senior director, global toys and hardlines, Lucas Licensing. “Their induction
into the National Toy Hall of Fame ^  at The Strong is both an honor and a
true testament to the enduring heritage of the STAR WARS brand.
Congratulations to Hasbro on this honor and for continuing to deliver
remarkable STAR WARS toys to kids and fans.”

Since the first STAR WARS action figures began arriving on the market in the
1970s, Hasbro has been developing new action figures and toys which deliver
fresh ways for kids and fans to experience their favorite STAR WARS
characters. In 2012, Hasbro continues to provide kids and fans with a variety
of toys based on the iconic franchise from Lucasfilm including MOVIE HEROES
figures, THE CLONE WARS figures and THE VINTAGE COLLECTION figures as well as
the new FIGHTER PODS expression and a variety of role-play toys including
ULTIMATE FX LIGHTSABERS. Hasbro is also expanding its STAR WARS toy legacy
this year by working closely with Lucasfilm on the recent launch of a line of
toys and games based on the STAR WARS edition of the popular ANGRY BIRDS
mobile game from Rovio Entertainment. The line features new products based on
a variety of existing Hasbro properties including the JENGA brand and the
recently re-launched KOOSH brand, to introduce new play experiences featuring
iconic STAR WARS characters re-imagined as high-flying ANGRY BIRDS and
villainous pigs.

STAR WARS action figures join Hasbro favorites CANDY LAND, G.I. JOE, MONOPOLY,
the National Toy Hall of Fame ^ at The Strong.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
Company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the “World’s Most Ethical Companies” and is ranked as one of Corporate
Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at
www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

Keep up with the latest news about Hasbro and its popular brands on Twitter at

About the National Toy Hall of Fame at The Strong:

The National Toy Hall of Fame^® at The Strong, established in 1998, recognizes
toys that have inspired creative play and enjoyed popularity over a sustained
period. Each year, the prestigious hall inducts new honorees and showcases
both new and historic versions of classic toys beloved by generations. Anyone
can nominate a toy to the National Toy Hall of Fame. Final selections are made
on the advice of historians, educators, and other individuals who exemplify
learning, creativity, and discovery through their lives and careers. The
classic toys of the National Toy Hall of Fame sit alongside, and complement,
the collections of The Strong's National Museum of Play, which holds the
world’s largest and most comprehensive collection of dolls, toys, games, and
other materials related to play. For more information, visit

Lucasfilm, the Lucasfilm logo, STAR WARS™ and related properties are
trademarks and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights
reserved. All other trademarks and trade names are properties of their
respective owners.


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Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
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