Sheplers and The Mirage Hotel & Casino Team Up To Celebrate ProRodeo's Biggest Event

Sheplers and The Mirage Hotel & Casino Team Up To Celebrate ProRodeo's Biggest

PR Newswire

FRISCO, Texas, Nov. 15, 2012

FRISCO, Texas, Nov. 15, 2012 /PRNewswire/ -- Sheplers, Inc., the world's
leading provider of western apparel and footwear, announced today that it has
teamed with The Mirage Hotel & Casino and Rodeo Vegas to provide fans a new
way to be a part of the action at this year's Wrangler National Finals Rodeo
(WNFR). The Professional Rodeo Cowboys Association (PRCA) World Champions
will be crowned over 10 nights of edge-of-your-seat rodeo action December 6
through December 15 in Las Vegas. Sheplers, the Official Online Retail
Partner of the PRCA, and Rodeo Vegas, the PRCA's Official After-Party, have
joined forces to provide fans across the country unprecedented access to the
World's top cowboys, top country artists and the most exciting 10 days and
nights of the ProRodeo year.

Sheplers Western Wear is providing Rodeo and Country Music fans worldwide with
an array of content in the run up to the WNFR. Through this partnership,
Sheplers Rodeo Vegas' WNFR Insider, fans will be able to receive unprecedented
up-to-the-minute live updates about Team Mirage Cowboys and Cowgirls, the
Rodeo Vegas' roster of musicians and all the rodeo action. Once the WNFR
begins, coverage becomes a hybrid of beat writing and exclusive behind the
scenes videos including celebrity interviews and nightly Rodeo Vegas concerts,
and daily recaps of WNFR performances.

"We are proud to partner with Sheplers as they become official Rodeo Vegas
Insiders.Rodeo Vegas' No. 1 priority is the fan experience," saidThe
MirageVice President of Marketing and AdvertisingTraci Preus."The fans will
get a true look into all aspects of the Wrangler National Finals
Rodeowithtop-notch nightly entertainmentand hospitalityat The Mirage.This
year's free entertainment line-up including superstars Craig Morgan and Chris
Cagle is a direct reflection of our dedication to the rodeo fans." 

In conjunction with this news, Sheplers also is launching a dedicated webpage
– – as the go-to source for anything WNFR. The page offers a
complete menu of multimedia content in addition to all of the top new western
wear gear from Wrangler, Justin, Resistol and other WNFR sponsors. Fans and
customers can visit to get daily/weekly posts and prepare
for the upcoming WNFR.

"Over the past few years Sheplers has focused on becoming the global
destination for everything involved in the country western lifestyle and now
through our Rodeo Vegas Insider program we are putting our customers at the
very center of the action of the western lifestyle's most exciting event,"
said Sheplers CEO Bob Myers. "Partnering with The Mirage and Rodeo Vegas
brings together industry stakeholders who all share a love of ProRodeo and
understand how exciting it is to be in Las Vegas for the 10 days of WNFR. It
was important to us to find the right team to bring the excitement of those 10
days directly to fans across the world. "

As the Official WNFR After-Party of the PRCA, Rodeo Vegas, now in its ninth
year, celebrates the action each night during and after the rodeo with a free
WNFR viewing, party and concert featuring the greatest line-up of country
music stars on the Las Vegas Strip. This year's entertainment line-up
includes Miss Willie Brown, Josh Thompson, Craig Morgan, Maggie Rose, Sam
Riddle, Daryle Singletary, Justin McBride and Chris Cagle.

"Rodeo Vegas was created to give fans direct access to WNFR cowboys and
cowgirls in a party atmosphere that features some of the best entertainers in
country music. 2012 is going to be the most exciting Rodeo Vegas party ever
and we are excited that The Mirage and Sheplers have teamed up to give fans
everywhere the chance to enjoy the party," said Rodeo Vegas founder K.C.
Jones, who just qualified for his sixth WNFR in steer wrestling. "I am
excited for fans to have the opportunity to go behind the scenes of the action
day and night to see what the WNFR is really all about."


The Wrangler National Finals Rodeo is the season-ending championship event for
the Professional Rodeo Cowboys Association and is widely acknowledged to be
the world's premier rodeo. Held every December at the Thomas & Mack Center in
Las Vegas, the Wrangler NFR is ProRodeo's richest and most prestigious rodeo,
and it showcases the very best cowboys, barrel racers and livestock in the
world. In 2012 over 6 million dollars in prize money will be awarded to the
top competitors, culminating with the crowning of the World Champions on
December 15. All of the rodeo action can be followed live on the Great
American Country (GAC) television network.


Ideally located in the center of the famed Las Vegas Strip, The Mirage is the
place to stay and play. The resort features contemporary AAA Four Diamond
accommodations, dynamic nightlife including The Beatles REVOLUTION Lounge and
a one-of-a-kind nightlife experience at 1 OAK, tantalizing restaurants created
by the world's most acclaimed designers and renowned chefs, a salon from
celebrity stylist Kim Vo, the enticing Bare pool lounge, and 170,000 square
feet of meeting and convention space. Unique entertainment options include
The Beatles™ LOVE™ by Cirque du Soleil® celebrating the musical legacy of The
Beatles, Terry Fator: Ventriloquism in Concert, and the lush animal sanctuary
of Siegfried & Roy's Secret Garden and Dolphin Habitat. From the iconic
Volcano and 20,000-gallon lobby aquarium to the lush tropical atrium and pool,
guests experience an exotic world-class destination unlike any other. The
Mirage is a wholly owned subsidiary of MGM Resorts International™ (NYSE:
MGM). For more information and reservations, visit or call toll
free at (800) 374-9000 or find us on Facebook and Twitter.


About Sheplers, Inc.

Western wear and Sheplers has been synonymous for over 100 years. Sheplers is
the world's leading provider of apparel and accessories for the
country/western lifestyle including: traditional cowboy wear, fashionable
western wear, country inspired casual wear and authentic work gear. Consumers
have the ability to shop wherever and whenever it is convenient for them: in
one of our 18 stores across the US, online 24/7 at or via its
extensive catalog offering. Sheplers proudly carries some of the world's best
known brands from Wrangler, Levi and Cinch toJustin, Lucchese, Ariat
andNocona, to Stetson to Carhartt and Montana Silversmiths, and much more all
under one roof. We cater to men, women and children whether they are looking
for a complete outfit, a fun accessory to finish off a special look, or a
great piece of home decor. In fact, we carry over 2000 pairs of boots and can
fit virtually any size foot. Sheplers, since 1899, and still going
strong.Western Wear for the Way You Live™.

SOURCE Sheplers, Inc.

Contact: Nathan Zimmerman, +1-469-534-5729,
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