Scholastic, The UPS Store And Toys For Tots Give Books To Kids In Need This Holiday Season, Including Donations To The Youngest

 Scholastic, The UPS Store And Toys For Tots Give Books To Kids In Need This
Holiday Season, Including Donations To The Youngest Victims Of Hurricane Sandy

Call to action for families to read books to and with their kids, and
Scholastic will donate books to children in need -with a minimum of 50,000
books committed

PR Newswire

NEW YORK, Nov. 15, 2012

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Scholastic (NASDAQ: SCHL), the global
children's publishing, education and media company, The UPS Store and Marine
Toys for Tots Foundation are launching a READ EVERY DAY holiday campaign to
promote the love of reading and encourage all families to help give books to
kids who need them most, including those who lost books due to Hurricane
Sandy. This holiday literacy drive is part of Scholastic's global literacy
campaign, Read Every Day. Lead a Better Life, an effort to help all children
experience the love of reading and owning a book.

(Logo: http://photos.prnewswire.com/prnh/20100907/SCHOLASTICLOGO )

Here is how families can help to contribute books to kids in need this holiday
season:

1.Download Storia^®, Scholastic's new teacher-recommended children's
    ereading app, and help pass on the reading to kids in need. Upon
    downloading Storia, families will receive five free children's ebooks to
    start a home digital library. For every additional ebook purchased on
    Storia now through Dec. 31, 2012, Scholastic will donate a children's book
    to a child in need through the Toys for Tots Literacy Program (with a
    minimum of 50,000 books committed).
    
2.Visit a participating The UPS Store location across the U.S. now through
    Dec. 31, 2012 to purchase a donation card to benefit the Toys for Tots
    Literacy Program, a year-round initiative of the Marine Toys for Tots
    Foundation. Every dollar donated helps provide new books from Scholastic
    for less fortunate children in local communities throughout the U.S.
    Customers can also donate online at The UPS Store Facebook page. As part
    of the longstanding collaboration with Scholastic Literacy Partners, The
    UPS Store location that raises the most money during the holidays will
    receive 500 books to share with families in their local community.

"Thanks to our partners Scholastic and The UPS Store, Toys for Tots delivers
millions of books to less fortunate children every year," said retired Marine
Corps LtGen. Pete Osman, President and CEO of Marine Toys for Tots
Foundation. "By including books with the other toys we'll deliver this
Christmas season, Toys for Tots will help deserving children develop a passion
for reading and will start them on a pathway to a brighter future."

"Regardless of whether kids read digitally or in print, we want ALL children
to have the opportunity to read every day and to read books they love," said
Francie Alexander, Chief Academic Officer at Scholastic. "This holiday,
together with The UPS Store and Toys for Tots, we can encourage families and
communities to join in giving the gift of reading to their children and to
children in need."

Available for free download on PC and iPad, and on select Android tablets, the
Storia eReading app is designed to captivate kids while helping them become
better readers. Storia offers thousands of curated titles for kids from
toddlers through teens, of which many are enriched with vocabulary and
comprehension activities and video. Storia has been recognized by Warren
Buckleitner with the Editor's Choice Award for children's eBook apps in
Children's Technology Review, awarded 2012 Best Toy of the Year award by Dr.
Toy and received glowing reviews in The New York Times and School Library
Journal.

"Education is one of the keys to helping children become successful in life.
During the holidays, The UPS Store hopes to make a positive impact by helping
children break the cycle of poverty through literacy and education," said Tim
Davis, president of The UPS Store, Inc.

About Scholastic:
For more information about Scholastic, visit our media room at
http://mediaroom.scholastic.com. The online press kit for Storia is available
at: http://mediaroom.scholastic.com/storia. To learn more about Scholastic
Family and Community Engagement visit www.scholastic.com/face.

About the Marine Toys for Tots Foundation:
The Marine Toys for Tots Foundation is a not for profit organization
authorized by the U.S. Marine Corps to provide fundraising and other necessary
support for the annual Marine Corps Reserve Toys for Tots Program. Now in its
65th year, Toys for Tots provides joy and a message of hope to less fortunate
children through the gift of a new toy or book during the Christmas holiday
season. These gifts offer children hope, recognition, and a positive memory
they will cherish for a lifetime. Many of the books, games, and sports
equipment provided as gifts make a significant contribution to the
educational, social and physical development of these children. In 2011,
Marines distributed toys to more than 7.2 million children who might not have
otherwise experienced the magic of the Christmas holiday season.

About The UPS Store:
With more than 4,700 locations in the U.S., Puerto Rico and Canada,The UPS
Storenetwork comprises the world's largest franchise system of retail
shipping, postal, printing and business service centers. In the U.S.,The UPS
Store locations are independently owned and operated by licensed franchisees
of The UPS Store, Inc., a subsidiary of UPS(NYSE:UPS). In Canada, locations
are independently owned and operated by licensed franchisees of master
licensee MBEC Communications, L.P. Services, pricing and hours of operation
may vary by location. For additional information onThe UPS Store, including
information on franchise opportunities foropening a The UPS Store location,
visitwww.theupsstore.com.

SOURCE Scholastic

Website: http://www.scholastic.com
Contact: Sara Sinek, Scholastic, +1-212-343-6899, ssinek@scholastic.com; or
Misti Dragano, Toys For Tots, +1-410-263-5312, mdragano@1stdegree.com; or
Brandon Olson, The UPS Store, Inc., +1-858-455-8846, bolson@upsstore.com
 
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