Cbeyond Brand Transformation Garners Industry Accolades "Era of Transformation" Rebranding Recognized With IABC and PRSA Awards ATLANTA, Nov. 15, 2012 (GLOBE NEWSWIRE) -- Cbeyond Inc. (Nasdaq:CBEY), the technology ally to small and mid-sized businesses, recently garnered multiple awards for excellence in communications from the International Association of Business Communicators (IABC) on October 25, 2012, and the Public Relations Society of America (PRSA) on November 8, 2012, respectively. The awards collectively recognize Cbeyond's unique corporate culture, its "Era of Transformation" rebranding initiative and associated public relations programs and projects. The rebranding initiative in particular emphasizes Cbeyond's strategic evolution into a full-service cloud and communications services provider. Cbeyond was recognized with: *An IABC Atlanta Chapter Golden Flame Award in the Communication Skills – Audiovisual category (Silver) for its "The Cbeyond Experience" five-minute video, highlighting Cbeyond's history, unique culture of integrity and community philanthropy.The video is designed to introduce new hires, employees, customers and media to Cbeyond. *An IABC Atlanta Chapter Golden Flame Award in the Internal Communications / Communications Management category (Bronze) for its "Era of Transformation" change management program targeting 250 managers and 2,000 employees in 15 cities across the U.S. *The 2012 PRSA Phoenix Award in the Media Relations Business to Business category for Cbeyond's "Shoots for the Clouds" media relations campaign which secured national, small business, telecom, cloud and telephony media coverage. *Two PRSA Georgia Chapter Certificates of Excellence (Program Award) in the Marketing Business to Business Professional/Financial Services Category and Integrated Communications, Business to Business Category respectively. "Our brand must effectively define and articulate our new identity and value proposition as a cloud and communications services provider, yet continue to celebrate Cbeyond's character and culture," said Paul Carmody, chief marketing officer, Cbeyond. "These awards are proof we are on our way to achieving those goals as we drive our new technology ally positioning when communicating with prospects, customers, partners and employees nationwide." In October 2011 Cbeyond launched a significant strategic initiative to focus on delivering advanced cloud and communications services to the most technologically demanding small and mid-sized businesses in the United States.Internally, this effort is branded as the "Era of Transformation." As part of this plan in 2012, the company also embarked on a strategic initiative to deliver next-generation symmetrical Ethernet services to an increasing percentage of its customers, created a "solution-selling" sales force and launched new cloud-based products and services including two key cloud service products: the TotalCloud™ Data Center, a secure, enterprise-class, customizable set of managed services, and the TotalCloud™ Phone System, an advanced version of its hosted PBX offering. The company recently launched a completely rebranded website, www.cbeyond.com, which provides in-depth overviews of its complete cloud, voice, mobile, network and application services suite, and features expert content, best practices and customer testimonials. To view a social media version of this press release, click here. About Cbeyond Cbeyond, Inc. (Nasdaq:CBEY) is the technology ally for small and mid-sized business. Our private, proactively-managed IP network connects customers to voice, data and enterprise applications hosted in our award-winning cloud data centers. Since 1999, Cbeyond has served the unmet needs of businesses through technology and service innovation. We were the first company to build an all-IP network specifically for small businesses and among the few to offer consultative sales and service professionals onsite. Today, our expanded portfolio helps customers reduce the burden of outlaying capital and manpower to manage infrastructure. Creating an exceptional customer experience is in our DNA. It's why more than a third of our approximately 60,000 customers come from referrals. For more information on Cbeyond, visit www.cbeyond.com and follow Cbeyond on Twitter: www.twitter.com/Cbeyondinc. All products, company names, brand names, trademarks and logos mentioned or described in this release are the property of their respective owners. CONTACT: Media Contacts: Helga Ojinmah (678) 370-2243 email@example.com Jackie Parker (on behalf of Cbeyond) (404) 929-0091 x220 firstname.lastname@example.org
Cbeyond Brand Transformation Garners Industry Accolades
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