Cbeyond Brand Transformation Garners Industry Accolades
"Era of Transformation" Rebranding Recognized With IABC and PRSA Awards
ATLANTA, Nov. 15, 2012 (GLOBE NEWSWIRE) -- Cbeyond Inc. (Nasdaq:CBEY), the
technology ally to small and mid-sized businesses, recently garnered multiple
awards for excellence in communications from the International Association of
Business Communicators (IABC) on October 25, 2012, and the Public Relations
Society of America (PRSA) on November 8, 2012, respectively.
The awards collectively recognize Cbeyond's unique corporate culture, its "Era
of Transformation" rebranding initiative and associated public relations
programs and projects. The rebranding initiative in particular emphasizes
Cbeyond's strategic evolution into a full-service cloud and communications
Cbeyond was recognized with:
*An IABC Atlanta Chapter Golden Flame Award in the Communication Skills –
Audiovisual category (Silver) for its "The Cbeyond Experience" five-minute
video, highlighting Cbeyond's history, unique culture of integrity and
community philanthropy.The video is designed to introduce new hires,
employees, customers and media to Cbeyond.
*An IABC Atlanta Chapter Golden Flame Award in the Internal Communications
/ Communications Management category (Bronze) for its "Era of
Transformation" change management program targeting 250 managers and 2,000
employees in 15 cities across the U.S.
*The 2012 PRSA Phoenix Award in the Media Relations Business to Business
category for Cbeyond's "Shoots for the Clouds" media relations campaign
which secured national, small business, telecom, cloud and telephony media
*Two PRSA Georgia Chapter Certificates of Excellence (Program Award) in the
Marketing Business to Business Professional/Financial Services Category
and Integrated Communications, Business to Business Category respectively.
"Our brand must effectively define and articulate our new identity and value
proposition as a cloud and communications services provider, yet continue to
celebrate Cbeyond's character and culture," said Paul Carmody, chief marketing
officer, Cbeyond. "These awards are proof we are on our way to achieving those
goals as we drive our new technology ally positioning when communicating with
prospects, customers, partners and employees nationwide."
In October 2011 Cbeyond launched a significant strategic initiative to focus
on delivering advanced cloud and communications services to the most
technologically demanding small and mid-sized businesses in the United
States.Internally, this effort is branded as the "Era of Transformation."
As part of this plan in 2012, the company also embarked on a strategic
initiative to deliver next-generation symmetrical Ethernet services to an
increasing percentage of its customers, created a "solution-selling" sales
force and launched new cloud-based products and services including two key
cloud service products: the TotalCloud™ Data Center, a secure,
enterprise-class, customizable set of managed services, and the TotalCloud™
Phone System, an advanced version of its hosted PBX offering.
The company recently launched a completely rebranded website, www.cbeyond.com,
which provides in-depth overviews of its complete cloud, voice, mobile,
network and application services suite, and features expert content, best
practices and customer testimonials. To view a social media version of this
press release, click here.
Cbeyond, Inc. (Nasdaq:CBEY) is the technology ally for small and mid-sized
business. Our private, proactively-managed IP network connects customers to
voice, data and enterprise applications hosted in our award-winning cloud data
centers. Since 1999, Cbeyond has served the unmet needs of businesses through
technology and service innovation. We were the first company to build an
all-IP network specifically for small businesses and among the few to offer
consultative sales and service professionals onsite. Today, our expanded
portfolio helps customers reduce the burden of outlaying capital and manpower
to manage infrastructure. Creating an exceptional customer experience is in
our DNA. It's why more than a third of our approximately 60,000 customers
come from referrals. For more information on Cbeyond, visit www.cbeyond.com
and follow Cbeyond on Twitter: www.twitter.com/Cbeyondinc.
All products, company names, brand names, trademarks and logos mentioned or
described in this release are the property of their respective owners.
CONTACT: Media Contacts:
Jackie Parker (on behalf of Cbeyond)
(404) 929-0091 x220
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