Kia Motors America Launches New Kiamedia.com Website

             Kia Motors America Launches New Kiamedia.com Website

Kiamedia.com Virtual Newsroom Goes Live with Improved Functionality,
Instantaneous News and Quick Access to all things Kia

- All-new Kiamedia.com is live now

- Kiamedia.com streamlines communication with journalists through easily
navigated screens packed with Kia information

- Kiamedia.com mobile will launch early next year with Smartphone
compatibility

PR Newswire

IRVINE, Calif., Nov. 15, 2012

IRVINE, Calif., Nov. 15, 2012 Reporters, analysts, correspondents and pundits,
rejoice! A completely redesigned Kiamedia.com is now live, providing
up-to-the-minute alerts, product information, photography, high-resolution
video and virtual press kits for all Kia-related news. Customization of news
preferences, a live social media stream on the homepage and speedy access to
Kia Racing, sales data, feature stories and press releases are just a few of
the website highlights. Users have access to Download Baskets that allow for
the easy grouping, sharing and sending of information to others. A new and
highly advanced search tool makes it easy to use key words, terms and phrases
to quickly locate any asset on the site, including archived information. A
mobile version of Kiamedia.com is expected to launch in early 2013 and will be
Smartphone compatible.

(Photo: http://photos.prnewswire.com/prnh/20121115/LA14005)

"Kiamedia.com was one of the auto industry's first online news rooms, and
journalists enjoyed using its simple screens and quick links to research their
stories. But after more than a decade in its current form, it was time to take
the site to the next level and once again lead the industry," said Michael
Sprague, executive vice president, marketing & communications, KMA. "The
all-new website was strategically designed with journalists' needs and
preferences as our top priority, all to provide the most informative and
easy-to-use virtual newsroom possible."

Developed by partner DMT Development Systems Group, and nearly a year in the
making, the online newsroom was focus-group tested by more than 25 print, web
and social media journalists with outlets centered on general news, business,
automotive and lifestyle story formats. The resemblance to its predecessor is
evident with the elegant use of white space, but the new version offers
increased functionality, clear navigation menus and large buttons to quickly
access major subsections of the virtual press room.

Whether a beat reporter, business writer or vehicle reviewer, journalists are
encouraged to register on the password-free site and customize the Kia news
they are most interested in receiving. Alerts are automatically delivered to
the user's email account when news pertaining to the journalist's interests is
posted. The Download Basket, another new feature, is a particularly useful
tool for photo editors. Journalists can quickly select the images needed for a
story, bundle them and send an email to their photo department, all from the
Download Basket page. Kiamedia stores the images on a custom page that makes
it easy for the photo editor to receive, select and download any image in the
Download Basket.

While cutting edge, Kiamedia isn't standing still. Work has already begun on
Kiamedia mobile. Expected to launch by the second quarter of 2013, the mobile
site will contain all the news, product and racing information of the website,
but in a version specifically designed for smart phones.

Journalists can register for Kiamedia.com news alerts by selecting their
preferences at www.kiamedia.com/us/en/newsalert/subscribe.

New and Noteworthy Features of Kiamedia.com

  oQuick access to all of our latest news and media assets
  oSales data comparison tool
  oFeatured story section that will provide insight into the most recent
    and/or exciting material
  oOnline Press Kits provide all of the related material on a topic in a
    single click
  oRobust, quick and advanced search engine with text auto-complete
  oComplete model information including a multi-trim comparison feature for
    product specifications
  oPhoto and video galleries with multiple download qualities and the ability
    to filter results
  oDedicated Kia Racing area with racing schedules, driver bios, race
    results, photos and video
  oNews Alert subscription service to receive information automatically
  oDownload Basket tool enabling users to select and download multiple assets
    and formats at one time
  oSend to a Friend email functionality
  oComplete PR contact listing
  oTop search cloud reveals the most searched content
  oSocial media sharing made easy with "Add This"
  oSpanish press releases
  oRSS feeds

About DMT Development Systems Group Inc.
DMT Development Systems Group Inc. ("DMT") serves global auto manufacturers
and their dealers with specialized and sophisticated systems that share
information among companies, dealers and customers while improving lead
management, customer relations management and their related business
processes. A pioneer in creating what the industry has come to call "PR sites"
for automakers, DMT has created these solutions for companies in the U.S.,
Canada and Europe. A privately held company, DMT has posted double digit
growth since its inception and employs more than 85 people at its headquarters
on the campus of the University of Manitoba and at an office in Paris, France.
Additional customer service personnel work directly with the clients in their
locations. A new DMT office opened in Toronto earlier this year.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies[1] in the U.S. Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com.

[1] Based on 5-year cumulative growth between 12-month retail sales for
periods ending October 2007 and October 2012 of all U.S. automotive brands.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, +1-949-468-4816, smckee@kiausa.com, or James Hope, Kia
Motors America, +1-949-468-1875, jhope@kiausa.com
 
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