Motricity Announces Executive Management Changes

Motricity Announces Executive Management Changes

Richard Stalzer to Serve as Chief Executive Officer, Nathan Fong as Chief
Operating and Chief Financial Officer, Richard Sadowsky as Chief
Administrative Officer and General Counsel

BELLEVUE, Wash., Nov. 15, 2012 (GLOBE NEWSWIRE) -- On November 15, 2012,
Motricity, Inc. (Nasdaq:MOTR) and Jim Smith, the Interim Chief Executive
Officer, endedMr. Smith's employment with Motricity.Mr. Smith's duties will
be assumed by a team of current Motricity executive officers.Richard Stalzer,
currently the President of Voltari, Motricity's Mobile Media division, has
been named Chief Executive Officer.Nathan Fong, currently Motricity's Chief
Financial Officer, will continue in that position and has also been named
Chief Operating Officer.Richard Sadowsky, currently Motricity's General
Counsel will continue in that position and has also been named Chief
Administrative Officer.Each of Messrs. Stalzer, Fong and Sadowsky will report
directly to Motricity's Board of Directors.

"After restructuring the business, launching new products and incubating a
clear future strategic direction this is a natural transition to hand-off to
the new leadership to execute.Rich Stalzer, Nathan and Richard now have the
capital, focus, skills and capability to create tremendous value.Motricity
has emerged as a new company and is well positioned to capitalize on the
growth in the open mobile market," said Jim Smith

Mr. Stalzer said, "Nathan, Richard and I are very excited about the
opportunity to take Motricity to the next level.Companies are all about the
people and the companies with the best talent win. We will continue to invest
in talent, so we can produce the best mobile products across all our product
lines. The operational restructuring implemented by Jim Smith has given us a
platform for growth. Our focus will be on growing the business and
delivering the highest quality products and service to our customers."

James Nelson, Chairman of the Board said, "We want to thank Jim Smith for the
work that he has done in streamlining Motricity's operations during his tenure
as Interim Chief Executive Officer. He has laid the groundwork for a smooth
transition to the new executive team and leaves Motricity well-positioned for
growth.The Board of Directors is confident that under the leadership of
Messrs. Stalzer, Fong and Sadowsky, the Company will have in place a capable
leadership team that will continue our focus on creating value for customers
and maximizing shareholder value."

Forward-Looking Statements

Statements made in this release and related statements that express
Motricity's or its management's intentions, indications, beliefs,
expectations, guidance, estimates, forecasts or predictions of the future
constitute forward-looking statements, as defined by the Private Securities
Litigation Reform Act of 1995, and relate to matters that are not historical
facts. They include, without limitation, statements regarding: our ability to
have a smooth transition to the new executive team, our ability to develop,
produce, market, license or sell our products, solutions and services, compete
domestically and internationally, reduce or control expenses, improve
efficiency, realign resources and continue operational improvement. These
statements represent beliefs and expectations only as of the date they were
made. We may elect to update forward-looking statements but we expressly
disclaim any obligation to do so, even if our beliefs and expectations change.
Actual results may differ from those expressed or implied in our
forward-looking statements.

Such forward-looking statements involve and are subject to certain risks and
uncertainties that may cause our actual results to differ materially from
those discussed in a forward-looking statement. These include, but are not
limited to: the sufficiency of our liquidity and capital resources and our
ability to raise additional capital or generate the cash flows necessary to
repay our term loan; our reliance on a limited number of customers for a
substantial portion of our revenues, including the pressures on pricing and
contract terms from customers with substantial purchasing power and further
consolidations in the telecommunications industry;our ability to realign our
business to focus on our mobile advertising and enterprise business and obtain
customers for that business; the highly competitive nature of the mobile
services industry in which many of our competitors have significantly greater
resources, which they are using to support significantly discounted
pricing;the rapid technological changes in the mobile data services industry,
which could render our existing services obsolete; our ability to attract and
retain key employees and qualified personnel;impact of the recent departure
of members of our executive team and our ongoing leadership transition;our
ability to recognize the expected benefits from the reduction in force
implemented in 2011 and the beginning of 2012;economic and political risks
related to our international operations;risks of new product offerings
reducing our customers' influence over access to mobile data services;our
ability to integrate any future acquisitions and business combinations
effectively;the impact of worldwide economic conditions and related
uncertainties and the health of and prospects for the overall mobile services
industry;risks related to the use and protection of proprietary information,
including our ability to safeguard third party confidential information;our
ability to develop strategies to address our markets successfully and to meet
customer demands with respect to products, services, support and service level
commitments;disruptions in datacenter services and other capacity
constraints;uncertainties inherent in the development of new products and
services and the enhancement of existing products and services, including
technical risks, cost overruns and delays;our ability to tailor our complex
solutions to our customers' needs;our ability to utilize net operating
losses;our ability to maintain proper and effective internal controls;
uncertainty related to whether certain terms of our term loan will have the
effect of discouraging offers for our business or common stock; our reliance
on third parties to develop content and applications, customer acceptance of
such offerings and our liability with respect to such content;undetected
software errors in our products and indemnity obligations and claims relating
to our products and services;our ability to manage growth;impairment losses
related to goodwill, intellectual property and equipment;risks and diversion
of resources related to the litigation against us and our current and former
directors and officers;actual or perceived security vulnerabilities in mobile
devices;the impact of changing governmental regulations and our ability to
comply therewith;risks related to the commercialization of open source
software we use; the influence and control our principal stockholder may
exert;and other uncertainties described more fully in our filings with the
Securities and Exchange Commission.

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising
agencies to maximize the reach and economic potential of the mobile ecosystem
through the delivery of relevance-driven merchandising, marketing and
advertising solutions. Motricity leverages advanced predictive analytics
capabilities to deliver the right content, to the right person at the right
time. Motricity's unique combination of technology, mobile-expertise and
go-to-market approach delivers return-on-investment for our mobile operator,
brand and advertising agency customers. For more information, visit
www.motricity.com.

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CONTACT: Investor and Media Contact:
        
         Alex Wellins
         (415) 217-5861
         alex@blueshirtgroup.com

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