Tata Consultancy Services Collaborates with SAP On Development of SAP® Retail Execution 3.0 Mobile App

Tata Consultancy Services Collaborates with SAP On Development of SAP® Retail
                           Execution 3.0 Mobile App

Application upgrade further elevates effectiveness of consumer goods
producers' retail service-visits through mobile access to CRM solutions

PR Newswire

FRANKFURT, N.Y., Nov. 15, 2012

FRANKFURT, N.Y., Nov. 15, 2012 /PRNewswire/ -- Tata Consultancy Services
(TCS), (BSE: 523540, NSE: TCS), a leading global IT services, consulting and
business solutions firm, announced it is collaborating with SAP AG (NYSE: SAP)
on development of the SAP® Retail Execution mobile app version 3.0. The
collaboration is based primarily on TCS' extensive experience in consumer
packaged goods (CPG) industry implementation projects and mobile application
product development.

In version 3.0 of the powerful SAP Retail Execution 3.0 mobile app, it is
extended to further improve productivity of CPG sales representatives during
store visits and to provide merchandisers and promotions planners with
critical insights on product placement and distribution and promotional
impact. This new version—built on the SAP Mobile Platform—integrates with
mapping, phone, camera and e-mail features on a mobile device, enabling sales
teams to drive business processes and initiate business events from any

"TCS and SAP share a common commitment and passion for bringing the benefits
of mobility to enterprises around the world," said Dr. Satya Ramaswamy, global
head, TCS Mobility Unit. "We are delighted to team with SAP in co-developing
SAP Retail Execution 3.0 for the benefit of CPG customers, thereby liberating
their retail execution personnel from the desktop. TCS is already providing
consulting services for SAP Retail Execution 3.0 at a major European beverage

"The strong partnership between SAP and TCS, specifically its consulting and
solution experts, has allowed us to accelerate the development and enrichment
of the core SAP Retail Execution product," said Chris McClain, executive vice
president, Global Mobile Sales & Solutions, SAP. "SAP and TCS are committed to
helping customers in the consumer products industry to achieve their goal of
harmonized business processes while enabling rapid business transformation."

About Tata Consultancy Services (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions
organization that delivers real results to global business, ensuring a level
of certainty no other firm can match. TCS offers a consulting-led, integrated
portfolio of IT, BPO, infrastructure, engineering and assurance services. This
is delivered through its unique Global Network Delivery Model™, recognized as
the benchmark of excellence in software development. A part of the Tata group,
India's largest industrial conglomerate, TCS has over 254,000 of the world's
best-trained consultants in 44 countries. The company generated consolidated
revenues of US $10.17 billion for year ended March 31, 2012 and is listed on
the National Stock Exchange and Bombay Stock Exchange in India. For more
information, visit us at www.tcs.com.

TCS' Mobility Services combines the benefits of emerging technologies like big
data, analytics and mobility for enterprises across all industries. TCS' CPG
Practice leverages mobility, big data, digital marketing and analytics to
create industry-specific solutions to drive business transformation for CPG
companies. TCS' Practice for SAP solutions, part of TCS' Enterprise Solutions
group, offers end-to-end solutions and consulting services to global clients
across diverse industry segments.

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SAP and all SAP logos are trademarks or registered trademarks of SAP AG in
Germany and in several other countries.
All other product and service names mentioned are the trademarks of their
respective companies.

SAP Forward-looking Statement
Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

SOURCE Tata Consultancy Services

Website: http://www.tcs.com
Contact: Global: +91-22-6778-9999, pradipta.bagchi@tcs.com; or APAC:
+65-9139-3668, sean.davidson@tcs.com; or India: +91-22-6778-9078,
h.ramachandra@tcs.com; +91-22-6778-9081, shamala.p@tcs.com; or USA/Canada:
+1-646-313-4594, m.mccabe@tcs.com; Europe/UK: +32-2282-1927,
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