Chevrolet and Renault Score Highest in New Pike Research Assessment of Plug-In Electric Vehicle Manufacturers

  Chevrolet and Renault Score Highest in New Pike Research Assessment of
  Plug-In Electric Vehicle Manufacturers

Business Wire

BOULDER, Colo. -- November 15, 2012

Since the market for plug-in electric vehicles (PEVs) opened in earnest in
2010, with the Nissan Leaf and Chevrolet Volt battling for market leadership
and the Tesla Roadster targeting the high end of the performance market,
several manufacturers have launched new models. The 2013 model year is looking
increasingly competitive, and manufacturers should carefully choose their
strategies for bringing vehicles to market. According to a new Pike Pulse
report published by Pike Research, a part of Navigant’s Energy Practice,
Chevrolet and Renault currently lead the market thanks to high ratings for
both strategy and execution.

In addition to Chevrolet and Renault, Japanese automakers Toyota and Nissan
are also strong contenders, the study concludes. The report rates companies on
12 criteria for strategy and execution, including vision, go-to-market
strategy, partners, product strategy and roadmap, geographic reach, market
share, sales and marketing, product performance, product quality and
reliability, pricing, product portfolio, and staying power.

“The early adopter market for PEVs is being driven largely by lower operating
costs and the desire for zero emissions driving,” says senior research analyst
Dave Hurst. “These two key factors are not proving to be as effective as
expected, though, and PEVs remain a small niche in the overall automobile
market. For all of the manufacturers included in this Pike Pulse report,
vehicle cost remains a huge hurdle for greater adoption, and the success
stories will be those automakers who take advantage of technology advances to
lower the price premiums of their vehicles.”

Chevrolet’s Volt model has performed strongly, and the company has a mix of
battery electric and plug-in hybrid vehicles in forthcoming model years.
Renault has successfully launched several Z.E.-branded vehicles, including the
Fluence, Twizy, and Kangoo, proving that even with polarizing designs like the
Twizy, it has the ability to bring unique vehicles to market and find a niche.

In the Contenders grouping, Ford Motor Company, Toyota, and Nissan are vying
to move into leader positions, this Pike Pulse finds. Toyota and Nissan (the
current sales leader in battery electric vehicles) are limited by their narrow
product portfolios, according to the report. While Ford has not yet fully
executed its well-laid plans, the company is poised for growth with a broad
portfolio of PEVs and flexible manufacturing.

The “Pike Pulse Report: Plug-In Electric Vehicles” evaluates 16 of the leading
plug-in electric vehicle manufacturers. Using Pike Research’s proprietary Pike
Pulse methodology, vendors are profiled, rated, and ranked with the goal of
providing industry participants with an objective assessment of these
companies’ relative strengths and weaknesses in the growing PEV marketplace.
An Executive Summary of the report is available for free download on the Pike
Research website.

About Pike Research

Pike Research, which joined Navigant’s global Energy Practice on July 1, 2012,
provides in-depth analysis of global clean technology markets. The team’s
research methodology combines supply-side industry analysis, end-user primary
research and demand assessment, and deep examination of technology trends to
provide a comprehensive view of the Smart Energy, Smart Grid, Smart
Transportation, Smart Industry, and Smart Buildings sectors. Additional
information about Pike Research can be found at

About Navigant

Navigant (NYSE: NCI) is a specialized, global expert services firm dedicated
to assisting clients in creating and protecting value in the face of critical
business risks and opportunities. Through senior level engagement with
clients, Navigant professionals combine technical expertise in Disputes and
Investigations, Economics, Financial Advisory and Management Consulting, with
business pragmatism in the highly regulated Construction, Energy, Financial
Services and Healthcare industries to support clients in addressing their most
critical business needs. More information about Navigant can be found at

* The information contained in this press release concerning the “Pike Pulse
Report: Plug-In Electric Vehicles,” is a summary and reflects Pike Research’s
current expectations based on market data and trend analysis. Market
predictions and expectations are inherently uncertain and actual results may
differ materially from those contained in this press release or the report.
Please refer to the full report for a complete understanding of the
assumptions underlying the report’s conclusions and the methodologies used to
create the report. Neither Pike Research nor Navigant undertakes any
obligation to update any of the information contained in this press release or
the report.


Pike Research
Richard Martin
Laverne Murach
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