NetBase and Jay Baer Launch ebook on How to Use Conversation Mining
and Facebook Data to Thump the Competition
PORTLAND, OR -- (Marketwire) -- 11/15/12 -- Today at the Explore
conference, NetBase, the Enterprise Social Intelligence Company, has
partnered with keynote speaker Jay Baer to release a new ebook,
"Knockout! Use Conversation Mining + Facebook Data to Thump Your
Competition." In this ebook, Baer explains why Facebook Insights
isn't enough to measure social success. To truly understand customers
and have an edge over competitors, digital marketers must look at the
quantitative and qualitative side of Facebook "Likes."
"Social media is not a walk in the park. It takes real work to do it
well. Too many companies focus on obvious, accumulation metrics,
rather than on more nuanced measures that indicate whether the whole
initiative is driving business value," said Baer, president of
Convince & Convert.
Marketers look at Facebook as a customer acquisition vehicle when in
reality 84 percent of fans report that they are current or former
customers. Additionally, they default to Facebook Insights as
engagement. The problem: the best social media operations can't just
look at numbers -- they must capture qualitative data to make
improvements to content, channel selection, timing and more.
To learn more, download the ebook here.
About Jay Baer
Jay Baer is a hype-free social and content
strategist, speaker, and author who has advised more than 700 brands
on digital marketing since 1994. He is President of the consultancy
Convince & Convert and his blog is ranked as the #1 content marketing
blog in the world by the Content Marketing Institute.
NetBase delivers the enterprise social intelligence
platform that global enterprises use to monitor, understand, and
engage with customers in real-time. Using a high-precision natural
language processing (NLP) engine, our platform processes billions of
social media posts to extract structured insights from specific
channels as well as the entire social web. Marketing, public
relations, market research, customer service, sales, and product
innovation leaders access these insights via customizable dashboards
and use them to craft winning strategies faster. Clients include
Coca-Cola, Kraft, Taco Bell, HP, IPG, and J. D. Power & Associates.
NetBase powers the weekly Sentiment Tracker in the Wall Street
Journal and our solutions are sold globally by SAP AG. For more
information, visit www.netbase.com, @NetBase, on Facebook page,
LinkedIn, or YouTube.
Lisa Joy Rosner
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