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BMW Developing Two-Man Bobsled for USA Bobsled & Skeleton Federation



     BMW Developing Two-Man Bobsled for USA Bobsled & Skeleton Federation

Maker of the 'Ultimate Driving Machine' Aiming to Create Ultimate Bobsled with
Complete Redesign of Team USA's Fastest Bobsled

PR Newswire

WOODCLIFF LAKE, N.J., Nov. 14, 2012

WOODCLIFF LAKE, N.J., Nov. 14, 2012 /PRNewswire/ -- BMW of North America, the
Official Mobility Partner of the United States Olympic Committee, today
announced the company is developing a new two-man bobsled for use by Team USA
in the Sochi 2014 Olympic Winter Games. In collaboration with USA Bobsled &
Skeleton Federation (USBSF), BMW aims to leverage its world-class engineering
and design expertise to answer longstanding equipment and innovation needs of
the U.S. Bobsled Team.

(Photo:  http://photos.prnewswire.com/prnh/20121114/CG12504)

Working first with USBSF to capture its deep empirical knowledge, BMW then
examined the design and performance history of existing two-man sled
platforms, one of which has been the default bobsled of Team USA for more than
20 years, to completely re-engineer the two-man bobsled. Similar to vehicle
development, BMW EfficientDynamics have been applied to the design of the
two-man sled. The company has paired intelligent lightweight materials,
optimized aerodynamics and chassis dynamics to leverage the energy output of
the two-man team, increasing overall sport performance.

This project was sparked by a request made by USBSF of BMW to assist the team
in shoring up a technology gap specific to the innovation of the U.S. two-man
sled. While Team USA achieved momentous success at the Vancouver 2010 Olympic
Winter Games, winning a gold medal in the four-man bobsled event, the two-man
Olympic gold is one that has eluded the U.S. since 1936.

"We're extremely proud of what we've been able to accomplish as a team in the
last 10 years, and know that we have the athletic potential to bring home more
Olympic gold medals next year," said Darrin Steele, chief executive officer of
USBSF. "By bringing BMW in to provide its expertise, we see an opportunity to
close an equipment gap between Team USA and countries that have historically
led Olympic two-man bobsled competition."

More than one year in development, a prototype of the BMW two-man bobsled has
already been delivered to USBSF. The technology will be refined in the next
year in continuance of a highly iterative development process that involves
on-site immersion with USBSF athletes, coaches and engineers by BMW Group
DesignworksUSA, BMW Group's international design studio headquartered in
California, and on-ice testing by USBSF.

"What's been unique to this process is the level of collaboration by our
creative team with the performance staff at USA Bobsled & Skeleton," said
Laurenz Schaffer, President, BMW Group DesignworksUSA. "The level of immersion
we've been able to achieve, which included athlete interviews for preferences
and improvement areas, ergonomic evaluations and optimization studies in
aerodynamics, has helped us to design what we believe will be a truly improved
and innovative product."  

This announcement succeeds the completion of BMW's first and second technology
transfer projects as part of its partnership with the USOC: a velocity
measurement system for long jumpers and a motion tracking system for swimmers.
All are part of BMW's larger commitment to advancing the training and
performance goals of the athletes of Team USA as part of a sponsorship that
extends through the Rio 2016 Olympic Games.

"At BMW, we're no strangers to sport performance characteristics such as
agility, speed and aerodynamics," said Ludwig Willisch, President and Chief
Executive Officer, BMW of North America. "To be involved in a project with
opportunity for such direct transfer of our core competencies to the
advancement of Team USA was a very exciting proposition for us. We can't wait
to see this finished sled on the ice."

To learn more about BMW's partnership with the USOC and its four national
governing body partners, USA Bobsled & Skeleton, US Speedskating, USA Swimming
and USA Track & Field, visit www.bmwusanews.com.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. 
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW
Group in the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, a strategic design consultancy in California; a technology
office in Silicon Valley and various other operations throughout the country. 
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5 and
X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group
sales organization is represented in the U.S. through networks of 338 BMW
passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle
retailers, 115 MINI passenger car dealers, and 32 Rolls-Royce Motor Car
dealers.  BMW (US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the
Internet at:  www.bmwgroupna.com.

SOURCE BMW of North America, LLC

Website: http://www.bmwgroupna.com
Website: http://www.bmwusanews.com
Contact: Stacy Morris, Corporate Communications Manager, Marketing & Culture,
BMW of North America, LLC, +1-201-370-5134, stacy.morris@bmwna.com
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