Hasbro Delivers Innovative and “Must Have” Toys for the Holidays

  Hasbro Delivers Innovative and “Must Have” Toys for the Holidays

Global Branded Play Company Delivers New Ways to Play with its Popular Brands

Business Wire

PAWTUCKET, R.I. -- November 14, 2012

Home to many of the most well-known and beloved toy and gaming brands such as
TRANSFORMERS, MONOPOLY, MY LITTLE PONY and PLAY-DOH, Hasbro, Inc. (NASDAQ:
HAS) announces highlights of its toy and gaming offerings for the 2012 holiday
season today.

The NERF N-STRIKE ELITE HAILFIRE blaster is one of many award winning Hasbro
toys available for the ...

The NERF N-STRIKE ELITE HAILFIRE blaster is one of many award winning Hasbro
toys available for the 2012 holiday season. (Photo: Business Wire)

Hasbro has been making kids smile for generations with innovative,
trendsetting toys and games. In 2012 Hasbro continues the tradition of
delivering fun in a variety of ways with new technologies that give families
new ways to play. Many of Hasbro’s engaging new products are featured in top
“must have” toy lists for the holidays including the return of FURBY! The
wildly popular sensation is back and blends new interactive programming and
robotic engineering to create a magical toy experience for the modern child
with app integration and cutting edge tech features. The NERF brand is also
making holiday wish lists with its newly designed NERF N-STRIKE ELITE line,
including the HAILFIRE blaster, featuring all new engineering for the farthest
flying darts yet, blasting up to 75 feet! For the ultimate gaming experience
‘brought to life,’ Hasbro has re-imagined the revolutionary LAZER TAG blaster
system, combining the power, precision and excitement of live-action blaster
battles with the high-action, strategic, augmented reality gameplay of
traditional video games.

“Hasbro’s impressive lineup of toys and gaming experiences continues to offer
families tremendous fun, led by innovation across our wide portfolio of
well-known brands this holiday season,” said John Frascotti, chief marketing
officer, Hasbro, Inc. “Our brands are delivering engaging play experiences to
consumers around the world as are our products based on some of today’s
hottest licensed properties from MARVEL, Lucasfilm, ONE DIRECTION, and ZYNGA.
Retailers and industry experts agree with many of our products featured on
‘must have’ toy lists including the re-introduction of FURBY, the NERF
N-STRIKE ELITE HAIL-FIRE blaster and many others.”

The following are highlights from Hasbro’s 2012 lineup of holiday toys and
games:

1D Dolls
The boys from global pop phenomenon 1D are headed in a new direction:
collectible figures! Directioners can bring all the fun of 1D off the stage
and into their home this summer with an exciting collection of five figures
sculpted in the likeness of each 1D member. Fans of the band can collect
Harry, Liam, Louis, Zayn and Niall figures, each standing 12 inches tall and
sporting stylish clothes inspired by real outfits worn by the guys. Each sold
separately. Ages 5 years & up; Approximate Retail Price: $19.99. The 1D Dolls
from Hasbro have been named a top holiday toy by Toys “R” Us.

ANGRY BIRDS^TM STAR WARS® AT-AT ATTACK BATTLE GAME
New from Hasbro – the ANGRY BIRDS STAR WARS  app comes to life! The new line
of Hasbro toys captures all the launching and destroying fun of the app in
physical form and features your favorite STAR WARS characters re-imagined as
high-flying ANGRY BIRDS and villainous pigs! Stack, launch, and destroy with
the AT-AT ATTACK BATTLE GAME, which includes 21 blocks to create the signature
AT-AT, a LIGHTSABER LAUNCHER and 12 ANGRY BIRDS STAR WARS figures — including
two that are exclusive to this set! Players can also unlock ANGRY BIRDS STAR
WARS content in-app with a special code in each pack. Approximate retail
price: $39.99; Ages: 5 & up.

BABY ALIVE BABY WANNA WALK Doll
This baby loves to walk! The BABY ALIVE BABY WANNA WALK doll learns to take
her first steps with her mommy’s help, and with encouragement and practice
she’ll really walk on her own! This adorable little girl speaks more than 40
interactive sounds and phrases, telling mommy “I wanna walk” and asking her to
“hold my hands, please!” the BABY WANNA WALK doll recognizes when she’s
walking with her mommy or all by herself, and may excitedly shout “Look at me,
I’m walking!” She’ll even ask for help if she takes a tumble! The BABY WANNA
WALK doll can walk on most smooth surfaces and low pile carpet. Learning to
walk has never been so much fun. Includes four “AA” temporary batteries. Four
“AA” replacement batteries required. Ages 3 & up; Approximate Retail Price
$54.99. The BABY ALIVE WANNA WALK Doll from Hasbro has been named a top
holiday toy by Toys “R” Us and Walmart.

BEYBLADE: METAL FURY DESTROYER DOME Set
Battle for full 360-degrees of dominancy in the BEYBLADE: METAL FURY DESTROYER
DOME set. Watch as the BEYBLADE: METAL FURY tops perform as never before and
battle in mid-air! This epic arena features an innovative spherical design,
taking BEYBLADE battles to the next dimension, and adding a whole new element
to every battle! The set includes two BEYBLADE: METAL FURY tops, two spin
tracks, two launchers and the DESTROYER DOME arena. The DESTROYER DOME set
also includes two collector cards that may be used to battle other Beybladers
online at BeybladeBattles.com. Each sold separately. Ages 8 years & up;
Approximate Retail Price: $39.99. The BEYBLADE: METAL FURY DESTROYER DOME set
has been named a hot holiday toy by Kmart, Target, Toys R Us and Walmart.

BOP IT! SMASH Game
Are your reflexes faster than the speed of light? New BOP IT! SMASH tests your
skill and competitive nature as you attempt to time it right and smash the
light. This fast action, reaction skill game asks players to trap a rapidly
moving light in the center of the game by quickly smashing the ends of the
game together. The closer the light is to the center, the more points you
score. Recommended Age: 8 and up; Approximate Retail Price: $19.99; Players: 1
or more. The BOP IT! SMASH game has been named a hot holiday toy by Target.

FURBY
Children will be wowed this fall when they meet the FURBY creature, the
adorable new plush friend that appears to develop a distinct personality based
on the way kids play with it. Through a combination of interactive programming
and robotic engineering, Hasbro has created a ‘magical’ creature with ‘A MIND
OF ITS OWN.’ Emotional and unpredictable, FURBY will let kids know how it
feels through a series of animations displayed in its expressive LCD eyes and
the more kids play with FURBY the more FURBY changes. When children first
bring FURBY home it will speak FURBISH and the more FURBY interacts with its
owner the more English it will start speaking. Each FURBY can also recognize
another FURBY; place two side-by-side and they will interact, including
dancing together to the same tune or having a conversation. For additional
interactive FURBY fun, owners can download the free FURBY App for iPhone, iPad
and iPod touch, available on the App Store. Using the FURBY App, children can
virtually feed their FURBY, access a FURBISH-to-English dictionary, and use
the FURBISH to English translator. At launch, FURBY will be available in six
vibrant colors with four more fun colors available by the end of the year.
Visit furby.com for more FURBY fun. Four “AA” batteries are required and not
included. Ages 6 years & up; Approximate Retail Price: $59.99. FURBY has been
named a hot holiday toy by Kmart, Kohl’s, Target, TimetoPlayMag.com, Toys “R”
Us and Walmart.

FURREAL FRIENDS BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY
The magic of BUTTERSCOTCH PONY returns with the introduction of the newest
darling pony in the FURREAL FRIENDS family – BABY BUTTERSCOTCH, MY MAGICAL
SHOW PONY pet, a miniature filly to cuddle and care for! BABY BUTTERSCOTCH
pony comes to life via animated facial expressions and lifelike pony
sounds.The BABY BUTTERSCOTCHpet responds to you by moving her head, blinking
her eyes, moving her ears and letting out a sweet whinny to show her
excitement. Her soft, poseable legs make the BABY BUTTERSCOTCH pony perfect
for cuddling…nuzzle with her and she will nuzzle right back! BABY BUTTERSCOTCH
pony will gently snore as she drifts off to dreamland while snug in your
arms.When this adorable pony is hungry, girls can feed their BABY
BUTTERSCOTCH pet her carrot and she’ll happily nibble on her treat. Pet the
sensors on her back or face and BABY BUTTERSCOTCH pony responds with happy
neighing sounds and lifelike movement. BABY BUTTERSCOTCH pet comes complete
with her carrot treat and brush. Includes four “C” demo batteries. Four “C”
replacement batteries required. Ages 4 years & up; Approximate Retail Price:
$119.99.

KOOSH SOLAR RECON ball launcher
Guard the galaxy with glow-in-the-dark blasting power and awesome sounds and
lights! Feed the KOOSH balls through the top of the KOOSH SOLAR RECON ball
launcher and watch as the LED lights brighten and charge the glow-in-the-dark
KOOSH balls for awesome glow in the dark blasting effects! Kids can hear the
ball launcher powering-up, firing and going back into stand-by mode, so they
can be prepared for their next adventure. Includes four glow-in-the-dark KOOSH
balls. Requires three AA batteries, not included. Ages 4 years & up;
Approximate Retail Price: $26.99. The KOOSH SOLAR RECON ball launcher has been
awarded the National Parenting Center Seal of Approval.

KRE-O TRANSFORMERS DESTRUCTION SITE DEVASTATOR Set
Builders can take control of the most feared DECEPTICON weapon on Earth with
the KRE-O DESTRUCTION SITE DEVASTATOR set. A simple construction site becomes
the scene of the ultimate Transformers face-off between AUTOBOTS and the
DECEPTICON’s secret weapon of destruction, DEVASTATOR. Offering multiple
builds in one, fans can create four construction vehicles including a crane
and bulldozer, deconstruct the vehicles to create four different robot
figures, or combine all vehicle builds together to form one of the largest and
most epic enemies of the AUTOBOT world, the CONSTRUCTICON DEVASTATOR
character, complete with wrecking ball and spinning auger accessories. Set
includes 590 KRE-O bricks and six unique KREON figures. Ages 8 years & up;
Approximate Retail Price: $79.99; Available: Fall 2012.

LAZER TAG 2 BLASTER Set
Get into the game with the ultimate LAZER TAG 2 BLASTER set, brought to you by
the makers of the NERF brand. Set includes two LAZER TAG blasters. For
enhanced augmented reality gameplay, simply download the free LAZER TAG app to
an iPhone or iPod Touch device and then connect the device to the blaster to
activate the immersive gaming experience. When in multi-player mode, blasters
are equipped with a virtual firing range of more than 250 feet and an
on-screen ‘Heads Up Display’ which, for the first time with LAZER TAG, allows
players to see the lazer and keep track of their gear and remaining power. In
the solo campaign, the blasters provide a view of the augmented reality
targets and enemies in the area. Performing well in combat and mastering
levels will increase players’ stats on a virtual leaderboard, as well as
unlock upgrades for attacks, missions, gear and firepower. Game may be played
in single-player mode, or in multi-player mode with up to 24 people. Players
can also play LAZER TAG without a device using the blaster’s classic
multi-player mode. Each blaster requires 6 AA batteries, not included. Ages 8
years & up; Approximate Retail Price: $69.99.

LITTLEST PET SHOP Entertainment Pack
The LITTLEST PET SHOP Entertainment Pack includes six pet friends from the
all-new animated series Littlest Pet Shop, created by Hasbro Studios and will
begin airing on The HUB TV Network beginning on November 10 at 11 a.m. EST!
Girls will love acting out their own imaginative LITTLEST PET SHOP adventures
with these adorable new pet personalities. Ages 4 & up; Approximate Retail
Price $16.99; Available at Walmart and on HasbroToyShop.com.

MARVEL THE AVENGERS S.H.I.E.L.D. HELICARRIER
Earth’s Mightiest Heroes need Earth’s most amazing vehicle! Straight out of
the blockbuster film MARVEL’S THE AVENGERS, this mobile battle station
features launching projectiles and an incredible scale—at more than 3 feet
long, it’s the largest MARVEL vehicle ever created by Hasbro, with space for
more than 30 3.75-inch MARVEL action figures! (Figures sold separately.)
Approximate Retail Price: $69.99; Ages: 4 & up.

MARVEL THE AMAZING SPIDER-MAN MEGA WEB SHOOTING SPIDER-MAN
“Spin a web” with Hasbro’s biggest SPIDER-MAN action figure yet! Based on the
blockbuster movie THE AMAZING SPIDER-MAN, this 13-inch figure is the ultimate
in webshooting power: Watch as the motorized web shoots out of SPIDER-MAN’S
wrist, then retracts and shoots out the other wrist, all with cool web
slingin’ SFX! It’s truly amazing! Batteries not included. Approximate Retail
Price: $29.99; Ages: 5 & up.

MONOPOLY MILLIONAIRE Game
Live Like a Millionaire with the new MONOPOLY MILLIONAIRE game. For the first
time, the first person to earn a million dollars in the game wins! As you
accumulate wealth in the game, you upgrade your mover – you may start off with
a paper airplane, but you’ll be flying a private jet before the end of the
game. The high-end-themed board, stacks of cash (instead of single bills) and
lifestyle cards will introduce players to a luxury-themed MONOPOLY experience.
Recommended Age: 8 and up; Approximate Retail Price: $19.99; Players: 2 to 4.
The MONOPOLY MILLIONAIRE game has been awarded The National Parenting Center
Seal of Approval and has been named a hot holiday toy by Walmart.

MY LITTLE PONY PONY PRINCESS WEDDING CASTLE Playset
There’s a royal pony wedding in EQUESTRIA, and you’re invited! PRINCESS
CADANCE pony and her charming groom SHINING ARMOR are ready for the big day in
the PONY PRINCESS WEDDING CASTLE playset. PRINCESS CADANCE looks stunning as
she makes her grand entrance down the regal magenta staircase, surrounded by
her animal friends. After the wedding, the bride can enjoy a relaxing ride on
the moving swing. A pony event wouldn’t be complete without a sweet treat, and
PRINCESS CADANCE has an exquisite tiered cake to share with her guests. The MY
LITTLE PONY PONY PRINCESS WEDDING CASTLE playset features exclusive 3-inch
figures of PRINCESS CADANCE and SHINING ARMOR, only available in this playset.
Ages 3 & up; Approximate Retail Price $34.99. The MY LITTLE PONY PONY PRINCESS
WEDDING CASTLE playset has been named a hot holiday toy by TimetoPlayMag.com.

NERF N-STRIKE ELITE HAIL-FIRE Blaster
Boasting an unprecedented capacity for up to 144 darts, the N-STRIKE ELITE
HAIL-FIRE blaster unleashes an unrelenting, unwavering, unforgiving stream of
N-STRIKE ELITE darts, traveling up to a full 75 feet. The HAIL-FIRE blaster
features a groundbreaking revolving clip carousel, with slots for up to eight
clips of any size, taking N-STRIKE play to a whole new level. Simply fire all
the darts from one clip, and then advance to the next loaded clip with just
the pull of a handle. The HAIL-FIRE blaster features semi-automatic motorized
blasting power and includes four N-STRIKE ELITE six-dart clips and 24 N-STRIKE
ELITE darts. Additional darts and clips sold separately. Requires 4 “AA”
batteries, not included. Ages 8 years & up; Approximate Retail Price: $39.99.
The NERF N-STRIKE ELITE HAILFIRE blaster has been named a hot holiday toy by
Kmart, Target, TimetoPlayMag.com and Walmart.

NERF FIREVISION SPORTS Football
No sunlight? No problem. The NERF brand brings fans a completely new way to
play with its sports gear in 2012 with the introduction of FIREVISION
technology, an innovative enhancement featured in the debut FIREVISION SPORTS
collection which allows for play in both daytime and dusk. To turn up the heat
on throws and catches, users simply put on the FIRE FRAMES eyewear and flip
the switch on the bridge to see reflective graphics and skins on the
FIREVISION SPORTS products. Only those wearing NERF FIREVISION FRAMES eyewear
will be able to see the action once the lights are out so put on the FIRE
FRAMES eyewear and turn on the switch to see the NERF FIREVISION SPORTS
Football soar. Set includes one FIREVISION SPORTS football and two pairs of
FIRE FRAMES eyewear. Ages 6 years & up; approximate Retail Price: $19.99.

PLAY-DOH CANDY CYCLONE Playset
Create colorful PLAY-DOH candy concoctions with the new CANDY CYCLONE playset!
The amazing gumball machine mechanism mixes PLAY-DOH compound and cranks out
perfectly molded “gumballs”. Watch as the PLAY-DOH gumballs roll down the
spiral ramp into the bowl quickly and colorfully! Kids can pop the “gumballs”
into the EZ Load Extruder tool to create colorful PLAY-DOH licorice and
lollipops or use the Press ‘n Mold Candy Maker tool to create fun-shaped
PLAY-DOH treats. This playset includes hours of open ended “candy” shoppe play
that will keep kids coming back for more! Set includes four 2-ounce cans of
PLAY-DOH compound – enough to make over 50 PLAY-DOH gumballs! Adult assembly
required. Ages 3 years & up; Approximate Retail Price: $19.99. The PLAY-DOH
CANDY CYCLONE playset has been awarded the National Parenting Center Seal of
Approval and has been named a hot holiday toy by Kmart.

PLAYSKOOL ROCKTIVITY WALK ’N ROLL RIDER
“Walkin’ on the Sun” and more fun pop songs encourage little ones as they
cruise along with this brightly colored PLAYSKOOL walker. When baby stops
moving, the music stops too, so little ones will want to keep on walking! When
tots are old enough, parents can easily convert the walker to a ride-on
motorbike by flipping down the seat into a locked position. While sitting,
kids can turn the key to rev the engine, honk the horn and interact with the
dashboard to hear encouraging phrases and music like “Life is a Highway.”
Choose between a blue or pink version, each sold separately. Requires two “AA”
batteries, included. Ages 9 months & up; Approximate Retail Price: $44.99.

SESAME STREET FLYING SUPER GROVER 2.0
This motion-activated Super Grover 2.0 character comes to life when kids pick
him up and “fly” him around the room. His arms will rise as if he’s flying and
he will let children know whether he’s “Going up” or “Going down!” Complete
with soaring sounds and silly phrases, little ones are sure to fall in love
with this furry superhero. Includes two “AA” temporary batteries. Two “AA”
replacement batteries required. Ages 2-5 years; Approximate Retail Price:
$29.99. The SESAME STREET FLYING SUPER GROVER 2.0 toy has received a Platinum
Award from the Oppenheim Toy Portfolio and has received a Toy of the Year
Award from Family Fun magazine.

STAR WARS FIGHTER PODS
Micro heroes, mega battles! Iconic STAR WARS characters get a collectible new
gaming twist, as players use Fighter Pods to knock down as many figures as
possible. Spin, Launch or Roll your Pod into battle…even connect your Pods
together or place your figures on top or inside of them for extra “power”!
More than 100 STAR WARS FIGHTER PODS figures available in a unique new style
from all six STAR WARS films and The Clone Wars animated series—collect them,
set them up and knock them down in head-to-head battling play! Each set sold
separately. Ages: 4 & up; Approximate retail price: $2.99-$19.99.

TRANFORMERS PRIME WEAPONIZERS Assortment
The TRANSFORMERS PRIME WEAPONIZERS Assortment contains all new TRANSFORMERS
PRIME-styled figures from Hasbro Studio’s hit TV Series in a larger scale.
With a huge weapon reveal in both robot and vehicle mode as well as lights,
TRANSFORMERS PRIME WEAPONIZERS is the ultimate Prime figure. With four modes
including robot, vehicle, robot with pop-up weapons and vehicle with pop-up
weapons, TRANSFORMERS PRIME WEAPONIZERS are the ultimate in TRANSFORMERS
conversions. Complete with lights, each action figure, including BUMBLEBEE and
OPTIMUS PRIME, is sold separately. Ages: 5 & up; Approximate retail price:
$29.99.

TWISTER DANCE Game
As seen in the “Till the World Ends (TWISTER REMIX)” video feat, Britney
Spears, TWISTER DANCEcombines today’s best dance music with the iconic
TWISTER spots. TWISTER DANCE gives girls a new, fun way to learn moves to
today’s hottest dance songs! TWISTER DANCE includes a custom TWISTER remix of
“Till The World Ends” by Britney Spears, as well as an exclusive TWISTER DANCE
song called “Caught Up in a Twister.” Girls can get psyched to rock out to
today's most popular music by such artists as Ke$ha and Willow Smith while
moving their feet to the colored spots on the floor that coordinate with the
multi-colored LED lights on the Dance console. Plus, players can rock the
spots to their own music choices by connecting any mp3 player to the Dance
console, challenging themselves and their friends with new and different songs
every time they play. Recommended Age: 8 and up; Approximate Retail Price:
$34.99; Players: 1 to 2. The TWISTER DANCE game has been named a hot holiday
toy by Kmart.

WORDS WITH FRIENDS Game
Get ready to play Zynga’s digital WORDS WITH FRIENDS game face to face!
Players take turns placing tiles onto the game board, building upon opponents’
word creations with their own. Bonus spaces such as Double Word or Triple
Letter let you rack up even more points and the player with the highest word
score at the end of the game wins! The WORDS WITH FRIENDS game also includes a
bundle of digital features to enhance your WORDS WITH FRIENDS online or mobile
game experience, including Word-O-Meter, The Count and Tile Pile. To access
the digital features, you must be 13 years or older and have a valid WORDS
WITH FRIENDS account on Zynga.com or Facebook. Additional terms and conditions
apply to digital features offer. Recommended Age: 13 and up; Approximate
Retail Price: $19.99; Players: 2 to 4. The WORDS WITH FRIENDS game has been
named a hot holiday toy by the Toy Insider.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
Company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the “World’s Most Ethical Companies” and is ranked as one of Corporate
Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at
www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

Keep up with the latest news about Hasbro and its popular brands on Twitter at
www.Twitter.com/HasbroNews.

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Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com
 
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