French Tourist Office Showcases Top French Cities
NEW YORK, Nov. 14, 2012
NEW YORK, Nov. 14, 2012 /PRNewswire/ --Twenty seven French cities have come
together to promote their many assets, plus offer a dream trip to a lucky
Atout France – the France Tourism Development Agency, along with their Cities
Promotion club, Air France and Rail Europe, has just launched a major media
campaign called "Top French Cities: Map Your Way Through the Urban Gems of
France" to highlight some of France's top regional cities.
The campaign includes a quiz that matches participants to different cities in
France, ranging from the beautiful southern cities of Marseille, Montpellier
and Nice to the bustling northern cities of Reims, Dijon and Nancy, where
wine, gastronomy and culture are at its best. Participants will find out their
city match after deciding if they prefer Riesling to Champagne, if they'd
rather spend their evening at a museum or the theatre, and if they would
rather be surrounded by Gothic or Art Deco architecture, among other
questions. Participants will also get access to exclusive deals and insider
tips from the cities themselves.
Consumers are invited to use #TopFrenchCities to be part of the conversation
The campaign will reach nearly four million people, including subscribers of
The New York Times, Lonely Planet, Food & Wine, Luxury Travel Magazine and
About Atout France-the France Tourism Development Agency
Atout France is a government agency whose role is to promote and develop
France's tourism sector as a whole. As the French government's sole operator
regarding the promotion of all aspects of tourism in France, Atout France
provides information to the general public and services and events for tourism
professionals. The agency works in partnership with public and private
organizations and companies involved in the tourism industry, i.e. over 1100
members representing the whole spectrum of France's tourism sector. Its
network is made up of 350 people working in 33 offices in 28 countries.
See our press corner for the latest news on travel to France.
SOURCE Atout France-the France Tourism Development Agency
Contact: Tiana Rakotoson-Gamez, Manager, Marketing and Promotions,
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