Casio Collaborates With Red Bull Racing To Launch Limited Edition EDIFICE
EQSA500RB-1A Offers Smart Access Technology with Unique Red Bull Design
DOVER, N.J., Nov. 14, 2012
DOVER, N.J., Nov. 14, 2012 /PRNewswire/ --Casio America, Inc. is proud to
announce itscollaboration with Red Bull Racing, as an Official Team Partner
of the Formula One racing team based in England, to create a limited edition
EDIFICE men's watch – the EQSA500RB-1A. Built with Casio's original Smart
Access Technology, the EQSA500RB-1A offers advanced functionality in addition
to style and comfort.
(Photo: http://photos.prnewswire.com/prnh/20121114/NY12596-a )
(Photo: http://photos.prnewswire.com/prnh/20121114/NY12596-b )
Embodied by a striking stainless steel case and band, the EQSA500RB-1A watch
dial incorporates Red Bull Racing's blue and red team colors as well as their
dynamic logo. A highly evolved chronograph, based on Casio EDIFICE's
philosophy of "speed and intelligence," the EQSA500RB-1A's sporty yet
sophisticated design emphasizes the vitality of motorsports racing.
"We recognized that Red Bull Racing's fast-paced, energetic culture and drive
to succeed were the perfect elements for the inspiration and development of
our newest EDIFICE timepiece," said Shigenori Itoh, Chairman and CEO of Casio
America, Inc. "Casio has been an Official Partner of Red Bull Racing since
2009 and we look forward to collaborating on additional timepieces in the
future that continue to evoke a sense of velocity and motorsports energy."
The EQSA500RB-1A is equipped with Casio's unique Smart Access Technology.
Casio's Smart Access permits easier, more intuitive operation of multiple
functions by controlling independent hand movement, made possible by a new
5-motor layout, via an electronic crown. For example, the chronograph can
record up to 10 lap times at an accuracy of 1/20^th second and lap time
results can be accessed using the electronic crown's pull and turn motion.
Speaking at the launch in Monza at the Italian Grand Prix, Sebastian Vettel,
Red Bull Racing's double Formula One World Champion, commented, "The watch
shares the same attributes that Red Bull Racing needs for success – precision,
speed and of course, the highest level of technology in our racing cars. It's
also not too heavy on my wrist, a nice balanced weight!"
Christian Horner, Red Bull Racing's Team Principal, added, "The watch has a
nice symmetry between design and function – the Red Bull Racing logo is
incorporated into the watch face, while its speed and precision embodies the
Tough Solar Power adds to the EQSA500RB-1A 's efficiency while its unique
power saving function allows the timepiece to power down when not exposed to
light for a certain period of time, thus conserving energy. This new limited
edition timepiece also offers a variety of other features including 100M water
resistance, countdown timer, daily alarm, tachymeter, and world time for 29
Casio's limited edition EQSA500RB-1A will be available in November 2012 for an
MSRP of $450. For additional information on Casio's EDIFICE men's watch
collection, please visit www.Edifice.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to fulfill its
corporate creed of "creativity and contribution"through the introduction of
innovative and imaginative products. For more information, visit
SOURCE Casio America, Inc.
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AMERICA, INC., +1-973-361-5400
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