Keep America Beautiful Announces Recycling Pledge Inviting Businesses and Governments to Commit to 10% Increase in Workplace

  Keep America Beautiful Announces Recycling Pledge Inviting Businesses and
         Governments to Commit to 10% Increase in Workplace Recycling

PR Newswire

STAMFORD, Conn., Nov. 14, 2012

Recycling at Work Initiative Launched on America Recycles Day (Nov. 15); Links
to 2012 Clinton Global Initiative Commitment

STAMFORD, Conn., Nov. 14, 2012 /PRNewswire-USNewswire/ -- Keep America
Beautiful, the nation's leading nonprofit that brings people together to build
and sustain vibrant communities, is challenging corporate America and
government to sign up for its Recycling at Work  pledge. The pledge requires
businesses, governments and institutional entities – such as school and
hospitals – to commit to a 10 percent increase in the recycling of paper
products, beverage containers, electronics and batteries in the workplace
through a variety of actions by 2015. It also encourages the recycling of food
waste and other biodegradables.

(Logo: http://photos.prnewswire.com/prnh/20121114/DC12613LOGO )

This Thursday, Nov. 15, marks America Recycles Day (ARD), which is a Keep
America Beautiful (KAB) initiative and the only national platform for
community-driven recycling awareness, education and collection events. From
electronics collection events to plastic bag and campaign sign recycling,
thousands of events are taking place throughout the country in recognition of
ARD.

"The environmental impact from recycling remains critically important as a
measure of sustainable economies and vibrant communities," said Matt McKenna,
KAB president and chief executive officer. "To increase our national municipal
recycling rate from its current 34 percent level, the increase will come less
from national initiatives and more from locally-driven efforts. Engaging
individuals to take the action to recycle at home, at work and at play is the
linchpin to increasing recycling rates."

The Recycling at Work pledge requires these entities to take the pledge on
AmericaRecyclesDay.org, and report on actions taken to increase recycling and
the results of those actions. KAB will compile the data and issue a
comprehensive report in 2015, fulfilling its commitment made in partnership
with Alcoa (NYSE:AA) and the Alcoa Foundation at the 2012 Clinton Global
Initiative Annual Meeting in New York City.

Recycling at Work's 2015 goal will be achieved through a series of approaches
that include:

  oIncreasing employee awareness of the availability of recyclable services
    and benefits of recycling in offices and other facilities;
  oEnhancing infrastructure and communications to enable greater recycling
    and diversion of the materials in offices and other facilities;
  oIdentifying cost-effective opportunities to incorporate consideration of
    end-of-life recyclability and increased recycled content into the products
    purchased;
  oReporting on progress each year through the Recycling at Work online
    system; and,
  oInviting other organizations to take the Recycling at Work pledge.

"Recycling is participatory environmentalism," McKenna said. "Poll after poll
shows that individuals identify the act of recycling as their most immediate,
tangible, and visible contribution to a better environment."

Whether the consequence of the act of recycling is visible, such as the
observable effect of less littering, almost all recyclers know that their
actions are saving natural resources, reducing energy consumption, and
sustaining our planet for future generations.

America's leading companies are proud to make America Recycles Day possible.
National sponsors to date include: American Chemistry Council, Anheuser-Busch,
Earth911.com, Glad, Johnson & Johnson, Nestle Waters North America,
Owens-Illinois, PepsiCo and Waste Management.

About Keep America Beautiful, Inc.
Keep America Beautiful is the nation's leading nonprofit that brings people
together to build and sustain vibrant communities. With a network of more than
1,200 affiliate and participating organizations including state recycling
organizations, we work with millions of volunteers to take action in their
communities. Keep America Beautiful offers solutions that create clean,
beautiful public places, reduce waste and increase recycling, generate
positive impact on local economies and inspire generations of environmental
stewards. Through our programs and public-private partnerships, we engage
individuals to take greater responsibility for improving their community's
environment. For more information, visit www.kab.org. To join America Recycles
Day, visit http://americarecyclesday.org.

CONTACTS
Brenda Pulley/ Lynn Markley
Tel: 202.688.0603 / 203.659.3072
Email: bpulley@kab.org/ lmarkley@kab.org
Web site: http://americarecyclesday.org / www.kab.org/

SOURCE Keep America Beautiful, Inc.

Website: http://www.kab.org/
 
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