Thomas Cook Travel Celebrates Launch of Kids First

Unique program offers Canadian Families "Kid Reviewed, Parent Approved" 
vacations and great value 
TORONTO, Nov. 14, 2012 /CNW/ - Thomas Cook Travel, a leading provider of 
vacation packages in Canada, today announced the launch of Thomas Cook Kids 
First - a unique Kid Reviewed, Parent Approved program that promises 
fun-filled vacations for the entire family at guaranteed lowest prices. 
Thomas Cook Kids First offers vacation packages to destinations that are truly 
family friendly, with video reviews by kids, for kids available on, expert advice from knowledgeable Kids First travel 
specialists, and exclusive partner offers. Thomas Cook has also engaged 
well-known mommy bloggers and parenting experts to give the Kids First program 
that parent approved perspective. 
Thomas Cook Director of Retail Marketing, Jacqueline Grossman says she is 
thrilled to bring the program to life, "Family dynamics are changing; kids are 
becoming more involved in the decision-making process when it comes to family 
vacations. Our Kids First program addresses this shift by making it easier for 
Canadian families to choose their holiday destination based on how well it 
suits their families' unique needs. When you book a Kids First vacation, you 
are not only getting the best value, you are assured peace of mind that it 
will be enjoyable for everyone." 
Thomas Cook Travel has partnered with leading family vacation tour operators 
Sunquest, Transat Holidays, Holiday House and WestJet Vacations, offering 
hand-picked resorts that cater exclusively to families. Select Kids First 
packages also offer up to $500 in added value, with exclusive offers from 
Canadian retail partners like Indigo, whose award-winning IndigoKids' sections 
are dedicated to providing Canadian kids and their parents with life-enriching 
products and experiences. Other partners include Today's Parent - Canada's #1 
Parenting magazine and Corus Entertainment - whose Family stations reach more 
Moms and kids than any other specialty television group. These offers include: 
$50 prepaid VISA gift card         Fun-filled Kids First activity book 
$25 Indigo Gift Card               Park 'n Fly savings 
$25 Shoppers Drug Mart Gift Card   Free airline seat selection 
1 year subscription to Today's     Airport lounge passes
Parent magazine 
Kids First Travel Bloggers 
As part of the launch, Thomas Cook Travel is calling out to kids across Canada 
to submit their own vacation video reviews for a chance to become an official 
Kids First Travel Blogger, have their videos featured on the Thomas Cook 
website, and win a fantastic trip for four to Beaches Ocho Rios Resort & Golf 
Club. A number of secondary prizes will also be given out, including weekly 
giveaways of $100 gift cards from IndigoKids and movie passes and concessions 
for the whole family. For each entry received, Thomas Cook Travel will also 
make a donation to Starlight Children's Foundation, which benefits seriously 
ill children and their families across Canada, to help fulfill a child's 
special wish to go on a dream vacation. For more information on the program 
and how to enter the competition visit: 
Notes to Editors 
Thomas Cook Kids First: Kid Reviewed, Parent Approved
According to Corus' "Understanding Mom Research" 92% of moms say they care 
about how their child feels when it comes to family vacation decisions. Corus 
Family presentsa series of studies focused on the needs and motivations of 
the family "gatekeeper" - Mom. The Understanding Mom studyexplores the 
world of mom; how she views her relationship and responsibilities and how 
these impact the way that marketers need to connect with this "super consumer". 
As part of the Kids First program, Thomas Cook reached out to popular mommy 
bloggers and their kids to give their unbiased reviews of selected properties 
available through Thomas Cook Kids First. Their property reviews are featured 
Kathy Buckworth (, whose son Nicholas and daughter Bridget 
reviewed Jamaica's Sunset Beach Resort and Iberostar Rose Hall, says: "It can 
be hard for parents to know exactly what is going to appeal to their children 
on holidays. Hearing from other kids who have been to the destination really 
helps in deciding what destination will work best for a family." 
Heather Greenwood Davis ( whose son Ethan reviewed 
Sunset Jamaica Grande and Grand Bahia Jamaica, says "What I love about the 
Thomas Cook Kids First program is the fact that you (and your kids) get to 
hear about the resort straight from the mouths of kids just like yours. It's 
like an insurance policy on good times." 
Candace Derrick ( whose daughters Morgan and Ava 
reviewed Great Parnassus, Sandos Caracol and Ocean Coral in Mexico, says: 
"Thomas Cook Kids First Program helps eliminate guesswork by showing exactly 
what kids and parents can expect. I also love that children will be able to 
relate to the kid bloggers and help choose the destination that is right for 
their family." 
AboutThomas Cook Travel  Thomas Cook Travel is a full-service travel agency 
providing last-minute vacations, vacation packages, cruise vacations and 
flight deals. The company is part of Thomas Cook Group plc, one of the world's 
leading leisure travel companies. Operating in 21 countries, with a network of 
over 3,400 owned and franchised travel stores worldwide, in Canada the company 
has a total of 20 retail locations and employs 180 travel agents. Thomas 
Cook's collection of Canadian brands offer more than 250 years of combined 
travel industry experience in Canada. These include tour operators Sunquest 
Vacations, Holiday House, Fun Sun Vacations and Exotik Tours, as well as Thomas Cook also operates for Sears Travel's 101 retail 
shops nationwide as well as For more information visit or find them at 
About Indigo Books & Music Inc. 
Indigo is Canada's largest purveyor of ideas and inspiration to enrich your 
life, with books, specialty toys, gifts and lifestyle enhancing products that 
affordably offer intrinsic quality, beauty and timeless design. Indigo is a 
publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). 
As the largest book and specialty retailer in Canada, Indigo operates in all 
provinces under different banners including Indigo Books & Music; Chapters, 
The World's Biggest Bookstore, and Coles and the online channel,, features books, eBooks, toys, music and DVDs, and hosts the 
award-winning Indigo Online Community. 
For more information or an interview opportunity withJacqueline Grossman, 
please contact Jessica Patriquin PUNCH Canada P:416-360-6522 x 245 
Image with caption: "Kids give Thomas Cook Kids First program their seal of 
approval. (CNW Group/Thomas Cook Canada)". Image available at: 
SOURCE: Thomas Cook Canada 
To view this news release in HTML formatting, please use the following URL: 
CO: Thomas Cook Canada
ST: Ontario
-0- Nov/14/2012 19:23 GMT
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