QVC Declares Cyber Monday "Mobile Monday" As Shoppers Turn To Mobile & Tablets For Holiday Purchases

QVC Declares Cyber Monday "Mobile Monday" As Shoppers Turn To Mobile & Tablets
                            For Holiday Purchases

Mobile Driving 22% of QVC Digital Sales, QVC Leads Industry Trend


PR Newswire

WEST CHESTER, Pa., Nov. 14, 2012

WEST CHESTER, Pa., Nov. 14, 2012 /PRNewswire/ --QVC, the global leader in
video and ecommerce retail, announced U.S. mobile orders increased by 142
percent in Q3, and predicts that Cyber Monday will look more like Mobile
Monday as more consumers than ever before turn to mobile and tablet devices
for holiday purchases. As the second largest ranked multi-category retailer in
the Internet Retailer Mobile 400, QVC is an industry leader in mobile commerce
and sees Mobile Monday as a key milestone for the trend. Social will also be a
major force driving holiday traffic for the multi-channel retailer as it
introduces new social experiences to inspire gift giving ideas and engage
shoppers. Unlike traditional retailers, QVC personalities will unveil fresh
inspired gift ideas everyday on, on QVC and through social channels,
offering customers more holiday joy every time they log on and tune in this
holiday season.

New this season is the Gift Tab, where QVC shoppers can easily click
to discover imaginative new gift ideas inspired by real people, including QVC
hosts, guests and the QVC customer community. will also feature the
most pinned items from the QVC Pinterest boards, which is just one of the many
ways shoppers contribute to QVC's gift ideas. To deliver fresh ideas right up
to the holiday weekend, QVC will reveal weekly chapters of its Inspired
Gifting story, providing inspiration from perfect entertaining ideas to family
gifts to stocking stuffers and a new way for Facebook fans to engage and share
gift ideas.

"As more consumers take advantage of the convenience of shopping online and on
mobile this holiday season, we're engaging our customers through new social
experiences, across all our platforms, to inspire and to offer an alternative
to the holiday chaos," said Claire Watts, CEO, QVC U.S. "QVC has the second
largest mobile retail business in the U.S., and our strategy to create digital
shopping experiences with strong integration across TV, PC, tablet and mobile
platforms is not only a success with our customers, but is significantly
outpacing the industry."

QVC will be offering the exceptional brands that customers want at
extraordinary values through exclusive products and Today's Special Value^®
offers tailored to inspire holiday gift giving. During Thanksgiving week and
beyond, QVC will feature gifts at the top of wish lists, including:

  oBose Wave Music System III with additional remote control
  oHP 15" and 17" Laptops with Win8, Next GenAMD A6 APU, 8GBRAM 1TB HD
  oKeurig Platinum Plus Brewer w/64 KCups, Filter& My K-Cup
  oA wide range of prestige beauty gifts, including philosophy, WEN Hair &
    Body Care by Chaz Deanand Josie Maran, and featuring exclusive beauty
    bundles in its beauty gift catalogue and Customer Choice Beauty Award

The perfect escape from Black Friday chaos, QVC's "Better than Black Friday"
will air 48 hours of nonstop shopping with deals in every show beginning
Thurs., Nov. 22. The Black Friday Today's Special Value^® will be available
Thurs. at midnight (ET), with other must-have special offers on gifts in every
show. Mobile Monday will include a Today's Special Value® and exceptional
pricing on more than 5,000 items on and on the QVC app, including
Gifts Under $50. Also, QVC is offering "Easy Pay" on every Today's Special
Value® now through Christmas Eve, allowing customers to receive items right
away with extended payments.

QVC is the ultimate holiday shopping destination, offering everything from
unique gifts and toys to festive holiday decor and gourmet food. Throughout
the holiday season, QVC has once again extended its return policy; gifts
purchased between now and December 22, 2012, may be returned up until January
31, 2013.

For more information about QVC's inspired gifts and each chapter of the "All
the Joy, None of the Craziness" story, please visit throughout the
holiday season.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation
(NASDAQ:LINTA), is the world's leading video and ecommerce retailer. QVC is
committed to providing its customers with thousands of the most innovative and
contemporary beauty, fashion, jewelry and home products. Its programming is
distributed to approximately 240 million homes worldwide through operations in
the U.S., United Kingdom, Germany, Japan, Italy and a joint venture in China.
West Chester, Pa.-based QVC has shipped more than a billion packages in its
25-year history and the company's website,, is ranked among the top
general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered
service marks of ER Marks, Inc.


Contact: Diane Zappas, +1-484-701-1433, Diane (dot) zappas (@)
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