Facebook Launches Be Bold: Stop Bullying Campaign During Bullying Awareness Week in Canada

Facebook Launches Be Bold: Stop Bullying Campaign During Bullying Awareness 
Week in Canada 
Awareness campaign encourages teens, parents and educators to make a personal 
commitment to help stop bullying 
TORONTO, Nov. 14, 2012 /CNW/ - Facebook in partnership with Family Channel, 
PREVNet, Concerned Children's Advertisers, Kids Help Phone, MediaSmarts, Free 
The Children and STOPcyberbullying.org announced today the launch of the Be 
Bold: Stop Bullying campaign during Bullying Awareness Week in Canada. The 
campaign centres around an interactive social media pledge app that enables 
teens, parents and educators to make a personal commitment to help stop 
bullying and recruit their friends to join them in this commitment. 
The new social pledge app, accessible at facebook.com/beboldstopbullyingca, 
represents the latest development in Facebook's long-term commitment to 
partner with leading organizations to inspire thoughtful conversation and 
share useful information and resources about bullying prevention. It is aimed 
specifically at inspiring bystanders who are witnesses to bullying. The 
campaign enables teens, parents and educators to take a pledge to specific 
actions that will help stop bullying, share their pledge and stories with 
friends and family, recruit others to join them in this commitment, and start 
their own school-based bullying prevention groups on Facebook. 
"Promoting safety, online and off, is a top priority for Facebook," said 
Jordan Banks, Managing Director, Facebook Canada. "Our goal with Be Bold: Stop 
Bullying is to raise awareness of the simple, yet powerful, actions that 
teens, parents and educators can take to prevent bullying. With over 18 
million Canadians active on Facebook each month, we hope to inspire millions 
of bystanders to take action by speaking up when they see bullying occur and 
help grow a community committed to stopping bullying." 
Other elements of the campaign - available on the campaign's Facebook Page 
(http://www.facebook.com/beboldstopbullyingca) include: 

    --  A heat map that enables people to see how many others have
        taken the pledge in their Province.
    --  A resource centre that provides additional support and
        information for teens, parents and educators on ways to prevent
    --  An easy-to-use widget that enables people to embed the pledge
        on their websites.
    --  Information on creating groups within a school community to
        share information about how to promote safety and stand up
        against bullying.

"Bullying is a relationship problem and those who stand by and watch or listen 
are part of the problem -- we need them all to be part of the solution," said 
Debra Pepler, Co-Scientific Director, PREVNet."The Be Bold: Stop Bullying 
campaignprovides both youth and adults with resources, as well as strategies 
to become part of the solution by speaking up, advocating, being a positive 
role model, and letting others know about their commitment to stop bullying. 
Partnering with Facebook on this campaign is a very positive step in our 
efforts to prevent bullying and promote healthy relationships in Canada."

In September 2011, Facebook and Time Warner joined forces to raise awareness 
for bullying prevention in the US, launching a similar campaign that saw more 
than one million people like the Page. The campaign has since launched in 
Latin America and Australia.

The Toronto Raptors, Rick Mercer, Craig Kielburger and Family Channel's 
Lindsay Hamilton have been among the first Canadians to officially take the 
pledge to speak up against bullying and are asking others to follow their 
lead. These celebrities are sharing what we can do to prevent bullying through 
videos airing on the page: http://www.facebook.com/beboldstopbullyingca. 
Students and adults can take the pledge on the campaign's page for Canada: 

Additional quotes supporting Facebook's Be Bold: Stop Bullying campaign:

Mrs. Laureen Harper, Prime Minister's Office, said, "What recent incidents 
have highlighted for us, is that we are losing too many children to bullying. 
Bullying is a serious issue - it is very complicated and if good intentions 
could solve the problem it would be fixed. Facebook's Be Bold:Stop Bullying 
program is an important part of anti-bullying campaigns that will help raise 
awareness and open the lines of communication with anyone who is being bullied 
and those who want to help. I encourage anyone who feels victimized by 
bullying to talk to an adult or to call Kids Help Phone, and to remember that 
they are not alone."

Hon. Laurel Broten, Ontario Minister of Education, said, "We all have a role 
to play to make our schools and communities free from bullying and accepting 
places for everyone. When we act together, we can send a strong message that 
bullying is not ok - wherever it happens - whether at school, in the community 
or online. That's why I'm so proud to join Facebook's "Be Bold Stop Bullying" 
campaign and to take the pledge to take a stand against bullying. Because by 
working together we can make it better."

Paul Taillefer, President, Canadian Teachers Federation, said, "educators deal 
with the after-effects of bullying every day. We regularly see kids who are 
often already struggling on the social margins and even more emotionally 
vulnerable than most, wrestle with plummeting self-esteem, failing grades, and 
depression. Sadly, some of them lose the battle. As educators, we believe that 
the welfare of vulnerable students in every community warrants collaborative 
and pro-active effort on their behalf. That is why we applaud Facebook for 
launching this campaign and we encourage teachers, parents and students to 
sign the social pledge and take a stand against bullying."

About Facebook
Founded in 2004, Facebook's mission is to make the world more open and 
connected. People use Facebook to stay connected with friends and family, to 
discover what's going on in the world, and to share and express what matters 
to them. Facebook® is a registered trademark of Facebook Inc. All other 
brand or product names mentioned may be trademarks or registered trademarks of 
their respective holders.

About PREVNet
PREVNet (Promoting Relationships and Eliminating Violence Network) is Canada's 
authority on research and resources for bullying prevention. PREVNet is an 
umbrella network of 65 leading Canadian research scientists, more than 90 
graduate students, and 52 youth-serving organizations. Launched in 2006 with 
the Networks of Centres of Excellence, PREVNet's mission is to stop bullying 
in Canada and to promote safe and healthy relationships for all Canadian 
children and youth. Led by Scientific Co-directors Dr. Debra Pepler of York 
University and Dr. Wendy Craig of Queen's University, this national network is 
the first of its kind in Canada, providing an unprecedented national 
opportunity for social-cultural change. For more information, tips on bullying 
prevention and resources visit www.prevnet.ca. You can find PREVNet on 
Twitter: @prevnet and Facebook.

About Kids Help Phone
Kids Help Phone is a Canadian and world leader, known for our expertise in 
providing vital, innovative, and professional counselling services to children 
and youth. Since 1989 we have offered children, teens and young adults in 
Canada a critical lifeline of hope and support, through our free, anonymous 
and confidential service. Our professional counsellors support the mental 
health and well-being of young people ages five to 20, in urban, rural, and 
remote communities, by providing one-on-one counselling, information and 
resources online and by phone. Our internationally recognized, award-winning 
websites are considered a model of child-focused interactive design, and offer 
online counseling forums and engaging, therapeutic games, tools and 
information to encourage resilience and self-care. A community-based national 
charity, Kids Help Phone receives no core government funding and relies on 
community and corporate support to keep our essential service available. We're 
available 24 hours a day, 365 days a year, in English and in French.

About MediaSmarts
MediaSmarts(formerly known as Media Awareness Network) is a Canadian 
not-for-profit centre for digital and media literacy. Its vision is that young 
people have the critical thinking skills to engage with media as active and 
informed digital citizens.MediaSmarts offers hundreds of digital and media 
literacy resources for librarians, parents and educators on its 

About Concerned Children's Advertisers
Concerned Children's Advertisers (CCA) is a unique non-profit organization and 
model of corporate social responsibility. Our 19 Canadian member companies are 
committed to understanding and contributing solutions to challenging issues 
that impact children, including bullying prevention, self-esteem, healthy 
active living, and media literacy. The organization is also supported by 
numerous partners, including child-centred advertisers, broadcasters and issue 
experts. As a committed group of Canadian advertisers, CCA's mission is to be 
the credible, caring and authoritative voice of responsible children's 
advertising and communications. www.cca-arpe.ca

About STOPcyberbullying.org
Home of "Don't Stand By, Stand Up," StopCyberbullying was the first 
cyberbullying prevention program in North America. Its specially trained young 
volunteers design and deliver community programs to help their peers address 
cyberbullying. StopCyberbullying's founder, Parry Aftab, calls them her 
"cyberarmy" empowered to tackle this important issue. These teens and tweens 
staff their own text messaging support line for other young people, build apps 
to promote kindness, and provide student peer support in their schools. The 
free StopCyberbullying Toolkit is packed with $1.5 million of resources for 
K-12 students and parents to learn how to prevent, address and stop 
cyberbullying. Learn more at StopCyberbullying.ca.

About Family Channel
Family Channel is a premium, commercial-free network offering the best in 
family television entertainment in over 6 million homes across Canada. 
Dedicated to celebrating family life and providing a fun experience for all, 
Family airs a unique mix of series, movies and specials, with a large portion 
of programming supplied by Disney. Family Channel also offers Family OnDemand, 
a television-based Subscription Video on Demand (SVOD) service and Family 
OnLine, an Internet-based, broadband service. Both of these services offer hit 
Disney movies and series, top-rated Canadian series to subscribers when they 
want it, where they want it. Visit us at Family.ca.

Family Channel is a member of the Astral family. Astral Media Inc. (TSX: 
ACM.A/ACM.B) is one of Canada's largest media companies. It operates several 
of the country's most popular pay and specialty television, radio, out-of-home 
advertising and interactive media properties. Astral plays a central role in 
community life across the country by offering diverse, rich and vibrant 
programming that meets the tastes and needs of consumers and advertisers. To 
learn more about Astral, visit astral.com.

Press Contacts

Facebook Claire LaRocca, High Road Communications on behalf of Facebook 
Canada:claire.larocca@highroad.com / (416) 368-8348 ext. 207

PREVNet Karen Richardson, Communications: karen.richardson@queensu.ca / (613) 
533-6000, ext. 75014

Kids Help Phone Pascale Guillotte, Director 
Communications:pascale.guillotte@kidshelpphone.ca/ (416) 581-8974

MediaSmarts Maya Shoucair, Communications Officer:MShoucair@mediasmarts.ca / 

Concerned Children's Advertisers Bev Deeth, President:bdeeth@cca-arpe.ca / 
(416) 484-0871 ext. 1

STOPCyberbullying.org Parry Aftab,parry@aftab.com/ (902) 316-3355 / (902) 

Family Channel Jaime Werby, Communications Manager, Kids:JWerby@astral.com / 
(416) 956-8584

SOURCE: Facebook® Canada

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CO: Facebook® Canada
ST: Ontario

-0- Nov/14/2012 16:30 GMT

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