Swanson® Broth Introduces Flavor Boost® in New 4-Pack

  Swanson® Broth Introduces Flavor Boost® in New 4-Pack

            Seafood Flavor Added to Concentrated Broth Collection

Business Wire

CAMDEN, N.J. -- November 14, 2012

Swanson^®, America’s leading broth brand, last year introduced Flavor Boost®
concentrated broth, the perfect finishing touch in meal preparation. Today,
Campbell Soup Company (NYSE:CPB) announced that Swanson is offering Flavor
Boost in a new 4-pack and adding a seafood variety to its line of concentrated

Swanson Flavor Boost provides the flavor, ease and convenience of homemade
broth in a concentrated format. The easy-to-use foil pouches allow you to
control the flavor intensity of your recipes – simply add as much or as little
as you want. Flavor Boost brings depth of flavor to skillet dishes,
stir-fries, and now your favorite seafood dishes as well.

“Over the last year, home cooks have reinforced what our own chefs suspected –
that Swanson Flavor Boost is an invaluable tool in making flavorful and
delicious meals without the hassle of creating a base from scratch,” said Dale
Clemiss, Vice President Simple Meals, Campbell North America. “The 4-pack of
Flavor Boost will make it easier for people to try all varieties, including
the new Seafood flavor.”

Swanson ^ Flavor Boost is 100 percent natural and contains no artificial
flavors, colors, preservatives or added MSG. The product is available in
chicken, beef and vegetable flavors, and new seafood.

For inspiration beyond the skillet try these great tips, featuring Flavor

  *Seafood Scampi – Combine 1 packet of Swanson Flavor Boost Concentrated
    Seafood Broth with 2 tbsp. butter, 1 tbsp lemon juice and chopped parsley
    in a skillet. Add 1 lb. cooked shrimp for a restaurant favorite at home.
  *Seafood Rub – Stir 1 packet of Swanson Flavor Boost Concentrated Seafood
    Broth into chopped freshherbs to make a flavorful paste; rub on fish
    prior to grilling, baking or pan-frying.
  *Savory Marinade – The flavor of 1 packet of Swanson Flavor Boost
    Concentrated Chicken Broth brings balance to a marinade made with 1 tbsp.
    olive oil, 2 tsp. fresh lemon juice and 1 tbsp. chopped fresh herbs.
  *Meatier Meatloaf – Add Swanson Flavor Boost to your favorite meatloaf
    recipe for an extra layer of flavor. For 1 lb. ground beef, mix in 2
    packets Concentrated Beef Broth, 1 egg and ½ cup plain dry breadcrumbs.
  *Perfect Roasted Vegetables – Coat 6 cups of cut-up vegetables with 1
    packet of Swanson Flavor Boost Concentrated Vegetable Broth and 1 tbsp.
    olive oil before roasting for deliciously seasoned veggies.

Swanson Flavor Boost Concentrated Broth products are available in the
soup/broth aisle at grocery stores nationwide with a SRP of $1.99 for four
concentrated liquid broth packets. For more information and recipe ideas
featuring Swanson Flavor Boost  and other Swanson cooking products, visit
www.FlavorBoost.com and www.Facebook.com/Swanson.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality foods and
simple meals, including soup and sauces, baked snacks and healthy beverages.
Founded in 1869, the company has a portfolio of market-leading brands,
including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and “Bolthouse
Farms.” Through its corporate social responsibility program, the company
strives to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the Standard &
Poor's 500 and the Dow Jones Sustainability Indexes. For more information,
visit www.campbellsoup.com.

Photos/Multimedia Gallery Available:



Campbell Soup Company
Liesl Henderson, 856-968-5891
Hunter Public Relations
Maya Zisbrod, 212-679-6600 x275
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