National Bank's Financial Literacy Site Reached 1 Million Hits

MONTREAL, Nov. 14, 2012 /CNW Telbec/ - National Bank is proud to announce that 
its financial literacy website ( in English) 
reached the 1 million hits mark in November—which coincides with Financial 
Literacy Month. For two years now, this information site has been helping its 
readers make enlightened decisions that will contribute to their financial 
health. It offers valuable information to families, students and 
entrepreneurs, along with interactive games for youngsters. 
"National Bank has stepped up its efforts in recent years to increase public 
awareness to the importance of being financially literate. The popularity of has demonstrated that people of all ages are interested in 
having access to unbiased information on a wide range of topics," said 
Lise-Anne Amyot, Vice-President - Brand Image at National Bank. "Life is full 
of events that have a major impact on our personal finances, so it is 
essential to have the facts needed to make informed decisions." and include some 5,000 articles, posts and videos 
that are updated constantly and cover all the latest news in finance and 
economics. The sites are full of information on buying a car, mortgages, 
budget planning, financing a business, retirement, and much more. The content 
comes from a range of major media and prominent contributors, including 
Protégez-Vous, the School of Management at UQAM and the Faculty of Management 
at McGill University. 
To further promote financial literacy, the special team at the 
kiosk and the site's official spokesperson Alexandre Bilodeau—Canadian 
Olympic gold medallist in the moguls event—have met with hundreds of people 
at various events presented by National Bank over the past few months. The 
events were an opportunity for visitors to have their photo taken with 
Alexandre Bilodeau and for the very young to learn about earning, saving and 
sharing their money using an electronic coin saver. 
The site and team are just two of National Bank's financial 
literacy initiatives. Many of its employees also do their part to promote 
financial awareness by volunteering in schools through programs like "Junior 
Achievement" or "Your Money" sponsored by the Canadian Bankers' Association. 
About National Bank of Canada
With $180 billion in assets as at July 31, 2012, National Bank of Canada 
(, together with its subsidiaries, forms one of Canada's leading 
integrated financial groups, and was named among the five strongest banks in 
the world by Bloomberg Markets. The Bank has more than 20,000 employees and is 
widely recognized as a top employer. Its securities are listed on the Toronto 
Stock Exchange (TSX: NA). Follow the Bank's activities via social media and 
learn more about its extensive community involvement at and 
(The telephone number provided below is for the exclusive use of  journalists 
and other media representatives.): 
Joan Beauchamp Senior Advisor - Public Affairs National Bank Tel.: 
SOURCE: National Bank of Canada 
To view this news release in HTML formatting, please use the following URL: 
CO: National Bank of Canada
ST: Quebec
-0- Nov/14/2012 17:49 GMT
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