Former Top Disney Executive, Al Weiss, Joins Brand Affinity Technologies (BAT) Board of Directors

  Former Top Disney Executive, Al Weiss, Joins Brand Affinity Technologies
  (BAT) Board of Directors

Business Wire

IRVINE, Calif. -- November 14, 2012

Brand Affinity Technologies (BAT), the experts in activating, engaging and
monetizing the fan, today announced that Al Weiss, former President of
Worldwide Operations for Walt Disney Parks and Resorts, has been appointed to
its Board of Directors.

Mr. Weiss brings nearly 40 years of experience expanding Walt Disney’s brand
reach, including its extensive international expansion and development of its
comprehensive consumer engagement offerings. As a BAT board member, he will
help oversee the advancement of BAT’s proprietary fan activation platform,
Fantapper (, in addition to BAT’s recent acquisition of the
fan photography business of Printroom (, one of the nation’s
leading fan photography services platform for sporting and entertainment
events. With Mr. Weiss’ strategic counsel and Printroom’s ongoing
relationships with MLB, CBS Interactive and numerous NBA, NFL and NHL teams,
BAT will greatly accelerate its effort to capture and amplify in-game fan
experiences, both online and offline.

“I have always considered Walt Disney Parks a destination that truly
demonstrates creativity and evokes imagination. Like Disney, BAT strives to
deliver experiences that strongly resonate with fans, their emotions and
memories of any life event, whether it’s a baseball game, concert, or family
reunion,” said Ryan Steelberg, president and CEO of Brand Affinity
Technologies. “This is why we are incredibly excited for Mr. Weiss to join
BAT’s Board of Directors. His leadership and international expertise will play
a critical role as we continue to expand our product offerings to capture and
extend our customers’ celebrated life moments.”

Previously, Mr. Weiss served as President of Worldwide Operations for Walt
Disney Parks and Resorts, the division of The Walt Disney Company that
operates eleven theme parks and multiple resort hotels across the world. Under
his leadership, he was responsible for operations at the company’s theme parks
and resorts spanning three continents and including the Walt Disney World
Resort, Disneyland Resort, Hong Kong Disneyland and Disneyland Resort Paris.
During his tenure he also launched the Disney Cruise Line. Mr. Weiss announced
his retirement after 39 years of service with the Walt Disney Company in Nov.

“During my tenure at Disney, I worked with the best to do the impossible,
while always remaining hyper-focused on providing the best guest experience.
I’m drawn to BAT’s arsenal of fan engagement offerings. I believe a continuous
dialog with customers results in long-term fan loyalty. I’m confident that
BAT’s team will fully leverage and extend its existing products and newly
acquired Printroom fan photo offerings into a unique fan experience via
digital media,” said Weiss. “It’s a true pleasure to come on board to support
BAT’s growth.”

Mr. Weiss joins a board of experts from a wide array of industries, including
executives from startup, venture capital, technology, and entertainment

About Brand Affinity Technologies (BAT)

Brand Affinity Technologies (BAT), founded in 2007, is a technology and
marketing services company focused on activating, engaging, and monetizing the
FAN. BAT’s offerings power highly-targeted and interactive 360° fan-centric
experiences and promotions. Its partners include thousands of celebrities,
athletes, professional sports teams and leagues, and event promoters. For more
information, visit and
Follow us on Twitter @BAT and @fantapper


Allison+Partners for Brand Affinity Technologies
Roz Silva
Direct: (310) 496-4448
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