Aggregate Knowledge Joins IBM Digital Data Exchange Advertisers can now take advantage of seamless tag management, measurement and analytics inside one interface Business Wire SAN MATEO, Calif. -- November 14, 2012 Aggregate Knowledge (AK), a leading media intelligence company, today announced its participation in the IBM Digital Data Exchange (DDX). The partnership leverages the core competencies of both companies, bringing together IBM’s Tag Manager technology and AK’s Media Intelligence Platform^™ to seamlessly leverage website data for audience segmentation, cross-channel targeting, and media mix optimization. IBM DDX provides a data-centric tag management solution allowing website owners to deploy third-party marketing services, such as Aggregate Knowledge, very easily without the involvement of their IT organization. The partnership between AK and IBM is a natural progression in bringing together technologies that are driving the industry and enabling seamless communication and scale. Specifically, the following AK services are now directly deployable through the IBM DDX platform: *Automated segmentation of site visitors based on page visits and site activities *Automated conversion tracking for attribution and media mix optimization *Activation of AK’s real-time audience API allowing site owners to personalize site content “AK’s entry into the IBM DDX Partnership Program addresses common issues in the industry around the time required to implement, maintain, audit, and track campaigns across multiple channels,” said David Jakubowski, Aggregate Knowledge chief executive officer. “AK continues to integrate with key partners to make it easier for marketers to gain actionable insights and take appropriate action.” About Aggregate Knowledge Aggregate Knowledge® (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK's patented Media Intelligence Platform™ (MIP) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales, and dramatically improved media spend efficiency. To learn more, visitwww.aggregateknowledge.com or connect with us on Facebook and Twitter. Contact: Eastwick for Aggregate Knowledge Suzanne Chan, 415-820-4165 (direct) AK@eastwick.com
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Aggregate Knowledge Joins IBM Digital Data Exchange
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