Aggregate Knowledge Joins IBM Digital Data Exchange

  Aggregate Knowledge Joins IBM Digital Data Exchange

Advertisers can now take advantage of seamless tag management, measurement and
analytics inside one interface

Business Wire

SAN MATEO, Calif. -- November 14, 2012

Aggregate Knowledge (AK), a leading media intelligence company, today
announced its participation in the IBM Digital Data Exchange (DDX). The
partnership leverages the core competencies of both companies, bringing
together IBM’s Tag Manager technology and AK’s Media Intelligence Platform^™
to seamlessly leverage website data for audience segmentation, cross-channel
targeting, and media mix optimization.

IBM DDX provides a data-centric tag management solution allowing website
owners to deploy third-party marketing services, such as Aggregate Knowledge,
very easily without the involvement of their IT organization. The partnership
between AK and IBM is a natural progression in bringing together technologies
that are driving the industry and enabling seamless communication and scale.

Specifically, the following AK services are now directly deployable through
the IBM DDX platform:

  *Automated segmentation of site visitors based on page visits and site
  *Automated conversion tracking for attribution and media mix optimization
  *Activation of AK’s real-time audience API allowing site owners to
    personalize site content

“AK’s entry into the IBM DDX Partnership Program addresses common issues in
the industry around the time required to implement, maintain, audit, and track
campaigns across multiple channels,” said David Jakubowski, Aggregate
Knowledge chief executive officer. “AK continues to integrate with key
partners to make it easier for marketers to gain actionable insights and take
appropriate action.”

About Aggregate Knowledge

Aggregate Knowledge® (AK) is the only media intelligence company that offers
advertisers and agencies an exact science to pinpoint where to reach highest
performing customers in a single platform. AK's patented Media Intelligence
Platform™ (MIP) is the only data management solution that combines both media
and audience data, enabling marketers to most effectively allocate media
dollars, resulting in increased reach, higher sales, and dramatically improved
media spend efficiency.

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Eastwick for Aggregate Knowledge
Suzanne Chan, 415-820-4165 (direct)
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