Cinemark Debuts New CineMode Mobile Reward Platform

  Cinemark Debuts New CineMode Mobile Reward Platform

    Available for free when customers download the Cinemark app, CineMode
 encourages movie-lovers to refrain from texting in auditoriums by rewarding
                          them with digital coupons

Business Wire

PLANO, Texas -- November 14, 2012

Cinemark Holdings, Inc. (NYSE: CNK), the world’s highest attended motion
picture exhibitor, announced the launching of CineMode, a new courtesy
component located inside Cinemark’s app. CineMode is an exclusive and
interactive way to earn Cinemark rewards while being courteous during the
show. It was designed to address texting and other cell phone distractions
from occurring while customers enjoy the entertainment experience in
Cinemark’s auditoriums across the country.

CineMode (Photo: Business Wire)

CineMode (Photo: Business Wire)

Long recognized as a pioneer in the theatrical exhibition industry, Cinemark
is taking the cinema entertainment experience to the next level. The new
CineMode program functions inside the Cinemark app and can be easily launched
in the following way:

  *Download the Cinemark app. App is available for both the iPhone and Google
    Android phone.
  *Start: Start CineMode when you are prompted. A message appears on the
    auditorium screen right before the movie begins. When CineMode is started
    the bright screen on the smart phone will dim automatically and customers
    will be asked to set the phone’s volume to vibrate.
  *Stay: Stay in CineMode for the duration of the movie.
  *Earn: When the movie ends and the guest exits CineMode, Cinemark will
    automatically send a reward (digital coupon) through the app and store it
    in the Rewards section.
  *Customers can earn rewards every time they see a movie at Cinemark.

“At Cinemark, our number one priority is the comfort of our guests,” states
James Meredith, Cinemark’s Vice President of Marketing & Communications. “It
is important to develop tools that maximize and preserve the movie-going
experience. For a while, our customers have asked us to design an alternative
and creative solution that addresses texting and cell phone issues in our
auditoriums. Now, through the Cinemark app, CineMode targets these courtesy
issues through the very same devices that are causing the problems.
Additionally, now our guests have the ability to earn rewards that can be used
during their next visit to Cinemark.”

Cinemark takes pride in creating the best entertainment experience in the
industry. In order to make movie-going as easy and enjoyable as possible,
Cinemark focuses on offering more choices to their customers. For example,
online “Print at Home” ticketing is available at www.cinemark.com, which will
make it easy for patrons to purchase tickets in advance from the comfort of
their home or office. Customers will be able to bypass lines at the box office
and go directly to a kiosk in the theatre lobby. Also, guests can download and
purchase tickets through Cinemark’s mobile applications that are available for
iPhone and Android phones. Finally, to stay connected, customers can sign up
online to receive free, weekly showtime emailers that contain online coupons
for discounts at the concession stand and other weekly special offers.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor,
operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico,
Argentina and 10 other Latin American countries as of September 30, 2012. For
more information go to www.cinemark.com,

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Contact:

Cinemark Holdings, Inc.
James Meredith, 972-665-1060
VP of Marketing and Communications
jmeredith@cinemark.com