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Addicted And Conflicted: Teenage Smokers Want To Quit

            Addicted And Conflicted: Teenage Smokers Want To Quit

PR Newswire

WASHINGTON, Nov. 14, 2012

New Legacy and Seventeen Magazine Survey Reveals Surprising Results

WASHINGTON, Nov. 14, 2012 /PRNewswire-USNewswire/ -- Nearly one-in-ten teen
girls in the United States are current smokers, but a majority of them want to
quit, according to a new survey conducted by Legacy and Seventeen magazine.
Researchers from Legacy – best known for the truth® youth smoking prevention
campaign – surveyed teen girls on their behavior, attitudes and opinions about
quitting smoking and found that 70 percent who smoke want to quit. According
to the data, almost 60 percent have tried to quit, but less than half were
successful. The results of the survey were highlighted in the November issue
of Seventeen magazine.

(Logo: http://photos.prnewswire.com/prnh/20101101/DC86294LOGO)

"The smoking epidemic is a teen epidemic," said Cheryl G. Healton, DrPH,
President and CEO of Legacy. "With November marking Lung Cancer Awareness
Month and the Great American Smoke Out taking place November 15, these
findings provide a timely opportunity for teens to get the resources they need
to make the most important decision of their young lives: to quit smoking,"
she added.

Data was collected by Research Now and included 570 13-17 year old girls, 9
percent of whom were current smokers. Among those surveyed, most who tried to
quit found it was more difficult than they expected (52.6 percent); less than
half (40 percent) were successful in their attempts.

The survey also found that many of the teens who reported smoking identified
themselves as social smokers, or someone who had merely tried smoking.

"The term 'social smoking' becomes problematic for many young smokers. We
know that even one cigarette can do damage to your body and light smokers may
still face adverse health effects," Healton said. "Additionally, the nicotine
in cigarettes can change the way our brains work – especially the developing
brains of young teens. In our efforts to stem the tobacco epidemic, we must
not only focus on prevention and providing teens with information on WHY they
should not try that first cigarette; we have to devote energy to showing them
HOW to stop smoking one of the most addictive substances available to them."

"At Seventeen, we want to empower girls with real information to make the
smartest choices in their health—and their lives," says Ann Shoket,
Seventeen's Editor-In-Chief. "It's crucial that we give girls the right
reasons to stop smoking, and the tools to actually make it happen."

Research shows that there are many reasons why teens start to smoke, including
peer pressure, rebelliousness, impact of media, parental smoking and more.
Many of those surveyed said they started smoking because their friends were
smoking and because they were curious. A small number of teen girls reported
they smoked to control their weight.

Legacy helps people live longer, healthier lives by building a world where
young people reject tobacco and anyone can quit. Legacy's proven-effective and
nationally recognized public education programs include truth®, the national
youth smoking prevention campaign that has been cited as contributing to
significant declines in youth smoking; EX®, an innovative public health
program designed to speak to smokers in their own language and change the way
they approach quitting; and research initiatives exploring the causes,
consequences and approaches to reducing tobacco use. Located in Washington,
D.C., the foundation was created as a result of the November 1998 Master
Settlement Agreement (MSA) reached between attorneys general from 46 states,
five U.S. territories and the tobacco industry. To learn more about Legacy's
life-saving programs, visit www.LegacyForHealth.org.

Follow us on Twitter @legacyforhealth and Facebook www.Facebook.com/Legacy.

Seventeen (www.seventeen.com) is the best-selling monthly teen magazine,
reaching more than 13 million readers every month. In each issue, Seventeen
reports on the latest in fashion, beauty, health and entertainment, as well as
information and advice on the complex real-life issues that young women face
every day. Readers can interact with the brand on the digital front, with the
Seventeen Ultimate Fashion Flipbook iPhone app as well as with the monthly
edition of the magazine on the iPad. In addition to its U.S. flagship,
Seventeen publishes 13 editions around the world. Seventeen is published by
Hearst Magazines, one of the nation's largest diversified communications
companies. With its acquisition of Lagardere SCA's 100 titles in 14 countries
outside of France, Hearst Magazines now publishes more than 300 editions
around the world, including 20 U.S. titles. Hearst Magazines is a leading
publisher of monthly magazines in the U.S. in terms of total circulation and
reaches 82 million adults (Spring 2012 MRI). Follow Seventeen on Twitter,
Tumblr and Facebook.

SOURCE Legacy

Website: http://www.LegacyForHealth.org
Contact: Julia Cartwright, jcartwright@legacyforhealth.org, +1-202-454-5596
 
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