Origami Logic Secures $9.3 Million in Series A Financing Led by Accel Partners For Visual Big Data Analytics Platform for

Origami Logic Secures $9.3 Million in Series A Financing Led by Accel Partners
             For Visual Big Data Analytics Platform for Marketers

PR Newswire

MENLO PARK, Calif., Nov. 14, 2012

MENLO PARK, Calif., Nov. 14, 2012 /PRNewswire/ --Origami Logic Inc.
(www.origamilogic.com), a startup developing a self-service, visual marketing
analytics platform to help marketers gain insight from siloed data, today
announced that it raised $9.3 Million in Series A financing from Accel
Partners' Big Data Fund along with Lightspeed Ventures Partners and other
investors to expand its engineering organization and accelerate development of
its platform.

Origami Logic was founded by Opher Kahane (CEO) and Ofer Shaked (CTO), both
seasoned executives and entrepreneurs, who along with Alon Amit (VP of
Product) bring together decades of experience from organizations such as
Yahoo, Facebook, Google, Juniper Networks and the Israeli Intelligence in
delivering large scale data processing systems for business value creation.

"Modern marketers need to make daily, critical decisions amongst a growing
plethora of customer touch points including social, mobile, web, search,
display and email and a radically changing customer purchase journey," said
Opher Kahane, CEO and co-founder of Origami Logic. "Today, many marketers are
faced with data silos making it difficult to capture the entire picture and
often must make decisions without complete information. Tomorrow, we hope that
Origami Logic will be a single lense through which marketers derive data
driven insight across all of their marketing efforts."

"According to a recent report by the Gartner Group, By 2017, the chief
marketing officer will spend more on IT than the CIO," said Ping Li of Accel
Partners who is joining Origami Logic's board along with Accel's Jake
Flomenberg. "Verticalized, data-driven apps like Origami Logic's product make
it possible for all organizations to harness the power of Big Data. We're
excited about the substantial opportunity in realizing Origami Logic's vision
of drastically simplifying the task of extracting actionable marketing
insights from complex data."Accel's investment in Origami Logic marks the
latest investment publicly disclosed from Accel's Big Data Fund and puts them
alongside other data related investments including Cloudera, Couchbase,
Lookout, Qlikview, Trifacta and many others.

"Today's marketers are surrounded by a growing number of siloed tools and a
ton of fragmented and complex data that slows down their ability to take
action," said Paul Albright, recently Chief Revenue Officer of Marketo and
formerly a CMO with companies such as SuccessFactors, NetApp, and Informatica.
"Origami Logic is creating a solution to this problem by delivering an
innovative, big data platform, integrated with metadata and visualization
tools so the right action can be seen and executed before your competition
awakens from their data-coma."

"The complexity, diversity and fragmentation of modern marketing and customer
data requires a new approach to integrate, analyze and interact with the data
in a delightful and business-user friendly way - without requiring custom IT
projects or an army of data science PhDs", said Ofer Shaked, CTO and
co-founder. "Our mission is to deliver marketers the required out of the box
simplicity by applying state of the art big data analytics, data science and
visualization technologies."

Origami Logic is currently expanding its team with open positions in areas
including engineering, design and data science. For more information please
contact jobs@origamilogic.com.

About Origami Logic

Origami Logic is developing a breakthrough platform for visual, self-service
analytics specifically geared for marketers, by applying state of the art data
visualization, big data analytics and data science technologies - Delivered
through a delightful user experience. The company, based in Menlo Park,
Calif., is founded and staffed by seasoned executives and serial entrepreneurs
formerly with companies such as Yahoo, Facebook, Google and Juniper Networks
and backed by leading investors including Accel Partners and Lightspeed
Venture Partners. For more information, please visit www.origamilogic.com or
follow us on Twitter @OrigamiLogic.

About Accel Partners

Founded in 1983, Accel Partners has a long history of partnering with
outstanding entrepreneurs and management teams to build world-class
businesses. Accel today invests globally using dedicated teams and
market-specific strategies for local geographies, with offices in Palo Alto,
California, New York City, London and Bangalore, as well as in China via its
partnership with IDG-Accel.

Accel has helped entrepreneurs build over 300 successful companies, many of
which have defined their categories. Accel's Big Data Fund aims to fund
transformative early stage and growth companies throughout the Big Data
ecosystem, from next generation storage and data management platforms to a
wide range of revolutionary software applications and services including data
analytics, business intelligence, collaboration, mobile, vertical applications
and many more.

For more information, please visit the Accel Partners web site at
www.accel.com. Find us on Facebook at www.facebook.com/accel.

About Lightspeed Venture Partners

Lightspeed Venture Partners is a leading venture capital firm with over $2.75
billion under management and teams in Silicon Valley, India, and Israel. Over
the past two decades, Lightspeed partners have backed more than 200 consumer
and enterprise companies, many of which have become leaders in their
respective markets, including Blue Nile, Brocade, Ciena, DoubleClick, eHealth,
Fusion-io, Informatica, Nicira, Phone.com, Playdom, Pliant Technology,
Riverbed, and XtremIO. Lightspeed's current Big Data portfolio includes both
platform and application companies such as Bloomreach, Boundary, Datastax,
MapR, Natera, and Zestfinance.


SOURCE Accel Partners

Website: http://www.accel.com
Contact: press@origamilogic.com
Press spacebar to pause and continue. Press esc to stop.