Breaking News

European Court Orders Russia to Pay €1.87 Billion for Yukos Seizure
Tweet TWEET

The Cheesecake Factory Opens in Friendswood, Texas

  The Cheesecake Factory Opens in Friendswood, Texas

           America’s favorite restaurant now open at Baybrook Mall

Business Wire

CALABASAS HILLS, Calif. -- November 14, 2012

The Cheesecake Factory^®, known for its extensive menu, generous portions and
legendary desserts, today announced the opening of its newest restaurant in
Friendswood, Texas, at the Baybrook Mall.

With more than 250 menu selections including more than 50 low calorie
“SkinnyLicious®” selections – all made fresh, from scratch, in-house – and
more than 50 signature cheesecakes and desserts that were distinguished as
America’s “best desserts” in Zagat's 2012 National Restaurant Chains Survey,
the opening signifies exciting new choices for Baybrook Mall shoppers and area
residents.

The Baybrook Mall location is The Cheesecake Factory’s fifth Houston-area
restaurant, and includes the distinctive décor that is as creative and
imaginative as The Cheesecake Factory’s extensive menu. Featuring French
limestone floors and decorative columns, hand painted murals, contemporary
lighting and an abundance of cherry wood, the approximately 8,100-square-foot
restaurant accommodates 205 guests.

The Cheesecake Factory of Baybrook Mall will open at 11:00 a.m. Monday through
Saturday, and 10:00 a.m. on Sundays. The restaurant is located at 1450 West
Bay Area Boulevard, Friendswood, TX 77546.

For more information about The Cheesecake Factory, please visit
www.TheCheesecakeFactory.com

Fan us on Facebook at www.facebook.com/TheCheesecakeFactory

Follow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale casual
dining segment in 1978 with the introduction of its namesake concept. The
Company operates 175 full-service, casual dining restaurants throughout the
U.S., including 160 restaurants under The Cheesecake Factory® mark; 14
restaurants under the Grand Lux Cafe® mark; and one restaurant under the
RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery
production facilities in Calabasas Hills, CA, and Rocky Mount, NC, that
produce over 70 varieties of quality cheesecakes and other baked products. For
more information, please visit www.TheCheesecakeFactory.com.

Contact:

Media
Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro / Jenny Burke / Lydia You
310-453-2539
Cheesecake@murphyobrien.com
or
Investors
The Cheesecake Factory Incorporated
Jill Peters, 818-871-3000
investorrelations@thecheesecakefactory.com