The Fresh Market(R) Leases Four Houston Metropolitan Area Grocery Store Locations

The Fresh Market(R) Leases Four Houston Metropolitan Area Grocery Store

  - First Texas Locations Set for In-Town Residential-Shopping Neighborhoods

- Current Rice Epicurean Markets Will Continue to Operate Through the Holidays

              -Openings Expected in Latter Half of Fiscal 2013

GREENSBORO, N.C., Nov. 14, 2012 (GLOBE NEWSWIRE) -- The Fresh Market, Inc.
(Nasdaq:TFM), a high-growth specialty food retailer, today announced that it
has entered into agreements to lease four new store locations that are
currently operated as Rice Epicurean Markets, a family-owned specialty food
retailer based in Houston, Texas.Rice Epicurean Markets will continue to
operate the stores through the end of the year, and will close these four
stores during the first quarter of 2013.A fifth Rice Epicurean location on
Fountain View in the Briargrove neighborhood of Houston is not subject to the
transaction and will continue to operate under the Rice Epicurean Markets

The Fresh Market's four new locations will be in the Uptown/Tanglewood,
Memorial, River Oaks and West University areas of Houston.Entities related to
the families that own Rice Epicurean Markets will continue their relationship
with the community as landlords at three of The Fresh Market's new
locations.In addition, there will be incremental space at these Rice
Epicurean Markets locations for complementary tenants to add further customer
excitement to these shopping centers.The Fresh Market intends to remodel each
location and currently expects to open its four new stores in the latter half
of fiscal 2013.

"Our family established our retail grocery business in Houston, Texas 75 years
ago and we are proud of Rice Epicurean Market's many years of service to the
community," said company spokesman Bruce Levy."We are excited to welcome The
Fresh Market to the Houston metropolitan area and to introduce their concept
to our customers and neighbors. We believe their stores will be an excellent
fit in this market."

"We are excited to expand into Texas, and into Houston in particular," said
Craig Carlock, The Fresh Market's President and CEO. "We look forward to
introducing The Fresh Market's concept of quality perishable food, excellent
customer service and unique shopping atmosphere to a new set of customers, and
we look forward to offering our new neighbors a distinctive food shopping
experience, one that we think cannot be beaten."

The Fresh Market also looks forward to becoming an active member of the
Houston community. Each of the company's stores will be staffed by
approximately 90 people, most of whom will be hired locally, and the current
employees of Rice Epicurean Markets will be encouraged to apply for positions
at The Fresh Market stores as part of its new store opening process.

The Fresh Market is committed to the communities in which it does business,
and its employees enthusiastically support local organizations that are
important to the stores' communities and customers. All of the company's
stores proudly partner with local food banks by providing regular donations of
food and the store management is encouraged to make community relations an
integral part of their business. In addition, as part of the company's focus
on providing the freshest, best quality products, these new stores will
feature local and regional products from Houston-area growers and producers.

The terms of the agreements are not being disclosed.

Inquiries regarding Rice Epicurean Markets should be directed to Bruce Levy,
company spokesman, at 713-662-7784 or

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. (Nasdaq:TFM) is a specialty grocery
retailer focused on providing high-quality products in a unique and inviting
atmosphere with a high level of customer service. The company currently
operates 128 stores in 25 states, primarily located in the Southeast, Midwest,
Mid-Atlantic, and Northeast, with plans for continued expansion throughout the
country. The Fresh Market is an equal opportunity employer. For more
information, please visit

Forward Looking Statements:This document contains forward-looking statements
that reflect our plans, estimates, and beliefs and involve a number of risks
and uncertainties.Any statements contained herein (including, but not limited
to, statements to the effect that The Fresh Market or its management
"anticipates," "plans," "estimates," "expects," "believes," and other similar
expressions) that are not statements of historical fact should be considered
forward-looking statements.The following are some of the factors that could
cause actual results to differ materially from any forward-looking statements:
the ability of Rice Epicurean Markets' to deliver each of the four locations
announced in this press release, and the timing of such delivery; the timing
of permits, licenses and other governmental approvals necessary to commence
our remodel work; our ability to commence and complete our remodel work in a
timely fashion; the acceptance of our concept and store location in the
Houston metropolitan area;unexpected expenses and risks associated with our
business; our ability to remain competitive in the areas of merchandise
quality, price, breadth of selection, customer service and convenience;
unusual, unpredictable and/or severe weather conditions including their effect
on the turnover and remodel work for each of the four locations; competition;
our ability to build our brand in a new market and our ability to connect with
potential customers; commodity, energy, fuel, and other cost increases;
compliance with laws, regulations and orders; changes in laws and
regulationsand other factors as set forth from time to time in our Securities
and Exchange Commission filings.We intend these forward-looking statements to
speak only as of the time of this release and do not undertake to update or
revise them as more information becomes available.

This press release, and access to our earnings call, is also available in the
Investor Relations portion of The Fresh Market, Inc. website

CONTACT: Carly Dennis
         Brave Public Relations
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