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Intuit Launches ‘Love Our Local Business’ to Help Entrepreneurs Succeed



  Intuit Launches ‘Love Our Local Business’ to Help Entrepreneurs Succeed

       Program Grants Small Businesses a Wish a Day This Holiday Season

Business Wire

MOUNTAIN VIEW, Calif. -- November 14, 2012

A little love goes a long way. To help small businesses survive and thrive in
a tough economy, Intuit Inc. (Nasdaq: INTU) will grant a wish a day, valuing
up to $5,000 each, to 15 businesses through its Love Our Local Business
program this holiday season.

Small businesses in the United States and Canada can submit their wishes at
LoveOurLocalBusiness.com and then rally their fans to vote for their
submissions. Intuit will fulfill one wish a day from December 3 - 21.

Surviving, Not Thriving

Based on an October 2012 Intuit Small Business Survey, 87 percent of small
businesses said their businesses are either struggling to survive, or
surviving but not growing. Forty-seven percent of respondents said a $5,000
infusion would significantly help or even save their businesses.

“Succeeding in trying economic times is a month-to-month struggle for our
small business customers, but they’re a passionate and resilient group,” said
Ken Wach, vice president of marketing for Intuit’s Small Business Group.
“Small businesses not only drive national economic growth, they’re integral to
defining local communities and shaping national culture. We value small
businesses and support them to pursue their passions.”

Gifts That Keep on Giving

For small businesses, this holiday season isn’t looking cheerful. The Intuit
survey found that:

  * 23 percent rated winter as the most financially difficult time of year –
    more than any other season.
  * 41 percent ranked “paying my bills” as their No. 1 concern that keeps them
    up at night about their businesses.
  * 53 percent said they believe the economy is slowly recovering but that
    their businesses are surviving, not growing.
  * 34 percent agreed that the economy is poor, and their businesses are
    struggling to survive.

Amidst economic hardship, small businesses are resourceful:

  * 35 percent said $5,000 would significantly help their businesses.
  * 12 percent said $5,000 would save their businesses.

What would they buy with $5,000 for their businesses?

  * 27 percent would put it toward marketing.
  * 16 percent would use it to cover operating costs, such as paying rent or a
    mortgage.
  * 15 percent would spend it on technology, such as computers or software.

The new Love Our Local Business effort grows out of Intuit’s Love a Local
Business program, which awarded approximately $1.2 million in grants and
prizes to more than 100 U.S. small businesses since July 2009.

Love Our Local Business is part of Intuit’s larger, ongoing commitment to
support the financial success of consumers and small businesses. In fiscal
year 2012, Intuit’s product, in-kind and cash donations to charitable
organizations and small business development programs totaled nearly $54
million.

Love Our Local Business Grant Details

Small businesses can submit their wishes in two easy steps. Details for entry,
eligibility, rules and prizing are available at www.loveourlocalbusiness.com.

About the Intuit Small Business Survey

Decipher Research compiled the Intuit Small Business Outlook Survey for Intuit
in October 2012, polling 201 American small business owners online.

Resources:

  * Love Our Local Business website
  * [VIDEO] Intuit CEO Brad Smith shares why local businesses matter
  * Love Our Local Business program rules
  * Intuit Small Business Blog
  * Intuit on Twitter
  * Intuit on Facebook
  * Intuit Community

About Intuit Inc.

Intuit Inc. is a leading provider of business and financial management
solutions for small and mid-sized businesses; financial institutions,
including banks and credit unions; consumers and accounting professionals. Its
flagship products and services, including QuickBooks®, Quicken® and TurboTax®,
simplify small business management and payroll processing, personal finance,
and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading
tax preparation offerings for professional accountants. Intuit Financial
Services provides enhanced online banking solutions and unique insights to
help banks and credit unions serve businesses and consumers with innovative
solutions.

Founded in 1983, Intuit had annual revenue of $4.2 billion in its fiscal year
2012. The company has approximately 8,000 employees with major offices in the
United States, Canada, the United Kingdom, India and other locations. More
information can be found at www.intuit.com.

Intuit, the Intuit logo and QuickBooks, among others, are registered
trademarks and/or registered service marks of Intuit Inc. in the United States
and other countries.

Contact:

Intuit Inc.
Monica Appelbe, 650-944-5648
monica_appelbe@intuit.com
or
Access Communications
Naomi Evarts, 415-844-6273
nevarts@accesspr.com
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