Turner Broadcasting Selects Digital Rapids' Kayak Workflow Platform for Multi-Screen Media Operations

   Turner Broadcasting Selects Digital Rapids' Kayak Workflow Platform for
                        Multi-Screen Media Operations

Companies also forge strategic partnership to closely collaborate on
next-generation media workflows

PR Newswire

MARKHAM, Ontario, Nov. 14, 2012

MARKHAM, Ontario, Nov. 14, 2012 /PRNewswire/ --Digital Rapids announced today
that Turner Broadcasting System, Inc. (TBS, Inc.) has chosen the Kayak™
dynamic workflow platform as the technology foundation to power Turner's media
processing operations for its current and future multi-screen video
initiatives. The two companies have expanded their relationship, collaborating
on advanced workflows to bring Turner's extensive range of premium content to
audiences across an expanding range of viewing platforms.

As the technology platform powering the upcoming version 2.0 of the Digital
Rapids Transcode Manager^® high-volume media processing software, Kayak
integrates seamlessly with existing Transcode Manager deployments while adding
unprecedented new levels of intelligent automation and new video processing
functionality not available in any other solution on the market.

Turner's initial use of Kayak and Transcode Manager 2.0, processing and
transforming content for multi-platform distribution, showcases the
capabilities of the Kayak platform. Incorporating tasks from multi-stage
image processing and transcoding to packaging the media into the multiple
formats required by varying viewing devices, the Kayak-based workflow
addresses the challenges of processing a vast back-catalog of content with
widely varying technical characteristics. Leveraging its robust metadata
handling and continuous analysis of the media on a frame-by-frame and
sample-by-sample basis, Kayak's intelligent, logic-driven automation adapts
the workflows to the source content, minimizing manual effort while maximizing
processing efficiency and eliminating unnecessary steps.

Kayak's modular, component-based architecture and rich development environment
also enable the easy integration of custom-developed functionality directly
into the Kayak architecture.

"We have developed our own custom Kayak components, enabling seamless
integration with Turner's existing business systems," said Brooks Tobey, SVP
Sales Solutions and Multi-Screen Development & Delivery at Turner, "and we are
pleased to partner with Digital Rapids to further our digital encoding
initiatives."

"This platform allows us to efficiently process and deliver content from our
news and entertainment services across a wide array of consumer platforms,"
said Keith Chandler, Vice President, Media and Multi-Platform Operations at
Turner.

"We're proud that Turner Broadcasting, a pioneer in the multi-screen delivery
of premium content, has chosen Kayak as the foundation of their media
operations," said Brick Eksten, President and CEO of Digital Rapids
Corporation. "Kayak is the ideal platform to enable forward-thinking media
organizations to execute on their ideas, while freeing them to focus on their
core business rather than the technology that supports it. We're also thrilled
to be building on our successful relationship with Turner with our new
strategic partnership, through which both of our companies will benefit from
our close collaboration."

A significant departure from other workflow technology approaches, Kayak
enables media organizations to design, deploy and manage customized workflows
that empower their businesses with the operational efficiency, agility and
insight they need to thrive in the expanding multi-screen media landscape.
Kayak's component-based architecture and rich, open ecosystem provide
unparalleled ease in integrating new technologies, while its intelligent
automation and dynamic deployment model maximize processing efficiency,
optimize resource utilization, minimize management effort and reduce costs.
Kayak is available as a comprehensive workflow technology platform for
customers, systems integrators and software developers, and in product form
within the Digital Rapids Transcode Manager 2.0 high-volume media processing
solution.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs
branded news; entertainment; animation and young adult; and sports media
environments on television and other platforms for consumers around the world.

For more information about Digital Rapids, please visit www.digitalrapids.com.

About Digital Rapids Corporation– Digital Rapids provides market-leading
content transformation and workflow solutions that empower the world's leading
media organizations to reach wider audiences more efficiently, more
effectively and more profitably. Recipients of more than two dozen prestigious
awards for company and product excellence, Digital Rapids combines innovative
technology with proven expertise and visionary insight to help our customers
expand their audiences, increase their revenues, and reduce their costs.
Digital Rapids Corporation (www.digitalrapids.com) is headquartered in
Ontario, Canada with offices in the United States, the United Kingdom, Hong
Kong, Australia and Argentina.

Copyright 2012 Digital Rapids Corporation. All rights reserved. Digital
Rapids, the Digital Rapids logo, Digital Rapids Transcode Manager and Kayak
are trademarks or registered trademarks of Digital Rapids Corporation. All
other trademarks are the property of their respective holders. Features,
pricing, availability and specifications are subject to change without notice.

SOURCE Digital Rapids Corporation

Website: http://www.digitalrapids.com
Contact: (Americas) Mike Nann, Director of Marketing/Cmns, Digital Rapids
Corp., +1-905-946-9666 Ext. 135, mike.nann@digital-rapids.com; or
(Europe/Asia) Kerr Duffy, Marketing Manager, Digital Rapids Europe, +44 (0)
1428 751 012, kerr@digital-rapids.com; or Jan Dixon, +44 (0) 1297 489229,
jdmc@globalnet.co.uk