FlixMaster and Sony Creative Software Partner to Offer Sony

FlixMaster and Sony Creative Software Partner to Offer Sony Creative
Software Users Access to FlixMaster's Game-Changing Interactive Video
Easiest and Most Powerful Platform to Create E-Commerce,
Entertainment and E-Learning Projects Available for a Limited Time,
Sony Creative Software-Only Promotional Offer 
BOULDER, CO -- (Marketwire) -- 11/14/12 --    FlixMaster
(www.flixmaster.com), the first user-driven online video platform
that radically changes the video experience for producers and viewers
alike, and Sony Creative Software (www.sonycreativesoftware.com), a
leading global provider of professional editing and authoring
applications, announced today that the two companies have partnered
to offer Sony Creative Software users exclusive access to
FlixMaster's cloud-based interactive video creation and editing
platform for only $19.95/month. For a limited time, Sony Creative
Software users can experience the enterprise level power of
FlixMaster's interactive editing platform at a fraction of the cost. 
Sony will offer this special Sony Creative Software group-only
subscription rate to its millions of users via its monthly user
newsletter, scheduled to be emailed November 15, giving Sony Creative
Software users special access to FlixMaster's enterprise-level,
interactive editing platform, which offers the best cloud-based
interactive building tools for scalable e-commerce, entertainment,
corporate, and e-learning projects. The special rate includes
unlimited project building, unlimited views (sharing with others) and
10GB of storage, allowing anyone in the Sony Creative Software group
to try for themselves FlixMaster's unique visual branching video
creation tools that make video non-linear, participatory and social.
In addition, Sony will promote FlixMaster in a Webinar on Thursday,
November 15, at 9:00 a.m. PT. 
"If you believe, as we do, that online video is going to be
interactive in the coming years, then FlixMaster is the platform that
is going to get you in the game, ahead of the curve," said Dave
Chaimson, vice president of Global Marketing for Sony Creative
Software. "The partnership between Sony Creative Software and
FlixMaster presents our users with the most state-of-the-art means to
exercise their creativity in ways never be
fore possible. It will
spark project creation that will amaze, and meet a broad diversity of
consumer needs."  
FlixMaster is the only interactive editing platform that combines the
following features to offer an end-to-end video creation experience: 

--  Cloud-based
--  Simple, visual branching video creation
--  Free to build
--  Instant project updates via drag-and-drop map editor
--  Player API
--  Social Sharing
--  Powerful Analytics
--  Built in Native HTML5

"FlixMaster frees video producers from the constraints of a linear
storyline, and we think Sony Creative Software users will be
astonished by what they can do with the platform," said Erika
Trautman, CEO and co-founder of FlixMaster. "We're honored that Sony
Creative Software recognized the ingenuity that FlixMaster put into
its platform to drive the next generation of online video, and
excited that, for the first time, it's being made available to the a
very broad creative market via this exclusive partnership." 
The FlixMaster platform was adopted earlier this year by
NBCUniversal/USA Network for a first-ever interactive online video
prequel created for the network's hit TV series "Covert Affairs." In
October, One Kings Lane, an online home design flash sale site, began
using interactive video created with FlixMaster to help consumers
learn more about its products in an experiential way and to appeal to
a new user base. 
FlixMaster's next-generation capabilities enable producers to create
non-linear video with multiple navigation paths, and its player API
extends the reach of the video outside of the player to interact with
the actual website -- creating a new paradigm where the video player
can be the main navigation point for an entire website. Its
drag-and-drop interface allows content creators to link videos to
other videos, add links to outside URLs, and leverage its powerful
player API to easily create professional-grade, highly interactive
projects that drive engagement and e-commerce ROI. FlixMaster videos
can quadruple viewing engagement and increase clickthrough rates by
up to 800%, and unlike other solutions that require producers to
relinquish creative control by sending their videos to "experts" who
complete them according to predefined specifications, FlixMaster
allows producers to retain complete control from start to finish.
FlixMaster handles all of the transcoding and optimization and can
either host the published videos or integrate with the company's CDN
of choice. These dynamic, interactive projects can then be embedded
on any website or easily shared through social networks. FlixMaster
is built in HTML5 to integrate seamlessly with iPads and other
About FlixMaster 
FlixMaster (www.flixmaster.com) is a pioneering interactive video
platform that offers a radically new video creation and viewing
experience. With FlixMaster, anyone -- from individuals to businesses
-- can create and share next-generation videos that inspire, engage
and interact with viewers. Unlike complex and costly video creation
tools, FlixMaster provides a simple drag-and-drop interface that
allows the producer to easily create videos that are non-linear,
participatory and social. FlixMaster-made videos get significantly
higher clickthroughs, engagement and ROI than their standard online
counterparts. Finally, video is freed to act as an interactive
educational tool, a powerful e-commerce engine, or as the ultimate
entertainment vehicle where viewers can create their own adventures
and choose their own story outcomes. Headquartered in Boulder, CO,
FlixMaster was co-founded by an Emmy Award-nominated producer and a
video game designer, and is a TechStars 2011 company. 
Press Contact:
Krista Van Lewen
0: 303-963-5530
M: 415-608-0263 
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