Ashoka Changemakers Announce “She Will Innovate” Winners and 2012 Fellows

  Ashoka Changemakers Announce “She Will Innovate” Winners and 2012 Fellows

Business Wire

WASHINGTON -- November 14, 2012

Today Ashoka Changemakers, supported by Intel Corporation, announced the three
winners of the She Will Innovate: Technology Solutions Enriching the Lives
Girls competition, a global challenge designed to bridge the gender and
technology divide and find communication technology solutions that improve the
lives of girls and women. Also announced were four Ashoka Fellows, also
supported by Intel, who work in the nexus of technology as a tool to empower
women and girls.

The three winners below were selected by Ashoka Changemakers’ online
community, and each received a cash prize of US $10,000 from Intel to invest
in scaling their idea.

  *Hesperian Health Guides, a nonprofit health information and health
    education source, created a mobile app, Safe Pregnancy and Birth, which
    provides pregnant women and health workers with lifesaving health
    information that is medically accurate, easy to understand and empowering.
  *To support hiring in the developing world, DUMA created an SMS-based job
    matching service that connects short-term laborers and potential customers
    in emerging markets. With the click of a button on a basic cell phone,
    DUMA’s unique software pairs employers with local job seekers to whom they
    are socially connected.
  *Aware that 796 million adults lack basic literacy skills, and two-thirds
    of whom are women, Cell-ED created a mobile phone platform, using audio
    and SMS, to bring basic literacy to learners anytime, anywhere and in any

Ashoka launched the She Will Innovate: Technology Solutions Enriching the
Lives Girls online competition in June 2012 in an effort to find the world’s
most innovative solutions that equip girls and women with new digital
technologies, enabling them to live healthier, smarter and more meaningful
lives. The competition was open to solutions from around the world and nearly
300 entries from 56 countries were submitted. Successful entries described a
systemic or disruptive solution with realistic and clearly outlined long-term
goals and proposals for securing financial backing. The proposals also
demonstrated the possibility of large-scale, global replication.

“Ashoka knows that when women and girls have a chance to succeed, everybody
wins,” said Ashoka President, Diana Wells. “The three winners in the ‘She Will
Innovate’ competition are unlocking access to literacy and education, health
information and economic opportunity for girls and women worldwide, while
helping to bridge the digital divide.”

“Our goal was to shine a light on the innovative uses of technology that break
down barriers to access, accelerate digital literacy and promote economic
resilience for girls and women around the world,” said Shelly Esque, vice
president, Global Director of Corporate Affairs Group, Intel Corporation. “We
congratulate the winners with the hope that becoming a Changemaker accelerates
solutions to challenges impacting their communities and world.”

The four new recipients of the Ashoka Fellowship are leading social
entrepreneurs who are recognized for their groundbreaking solutions for social
problems and the potential to change patterns across society. They demonstrate
an unrivaled commitment to bold new ideas and are proof that compassion,
creativity and collaboration are tremendous forces for social advancement.
This group of Fellows aims to improve the lives of girls and women through the
use of technology as either the focus of their idea or a key element of their

  *Alexandra Bernadotte (USA) is creating a powerful feedback loop between
    K-12 schools and post-secondary institutions with Beyond 12, so that high
    schools can better match their priorities and teaching practices to the
    skills students need to succeed in college and after graduation. Beyond 12
    has tracked the post-secondary progress of nearly 12,500 students and
    worked with over 90 partner schools and organizations throughout the San
    Francisco Bay Area.
  *James Whelton (Ireland) is building a citizen movement of young technology
    experts with the necessary skills to keep up with the rapidly evolving
    field of technology. He has crafted a global network of free coding clubs
    with CoderDojo, which is built on action-based learning, collaboration and
    open-source principles.
  *Daniela Silva (Brazil) is creating an initiative, Transparencia Hacker
    (Transparency Hacker), to spread government transparency and civic
    participation by gaining access to government data and sharing this
    information in an accessible manner.
  *Tulin Akin (Turkey) is bringing together Turkish farmers and information
    technologies with Tarimsal Pazarlama to provide farmers with up-to-date
    information, know-how, skills and professional development, while also
    creating opportunities for them to reach alternative markets by bypassing
    traditional intermediary structures.

In addition to access to the exclusive 3,000-strong Ashoka Fellowship
community, Fellows receive strategic 3-year financial support through the
partnership with Intel. This investment allows Fellows to dedicate themselves
full-time to scaling their ideas at the most critical launch phase of their
life’s work.

About Ashoka Changemakers

Ashoka Changemakers is a community of action that connects social
entrepreneurs around the globe to share ideas, inspire and mentor each other.
Through its online collaborative competitions and open-source process, is one of the world’s most robust spaces for launching,
discussing and funding ideas to solve the world’s most pressing social
problems. Changemakers builds on Ashoka’s three-decade history and belief that
we all have the ability to be a Changemaker.


Ashoka Changemakers
Dani Matielo, +55 (11) 3085-9190
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