MEDL Mobile Appoints New Chief Financial Officer

MEDL Mobile Appoints New Chief Financial Officer

Founding Member of Joins Mobile Leader to Guide Company in Time of
Increasing Mobile Growth

FOUNTAIN VALLEY, Calif., Nov. 14, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile,
Inc.(OTCBB:MEDL) – a pioneer in the creation, development, marketing and
monetization of mobile apps – announced that it has hired Murray Williams as
its Chief Financial Officer.

Mr. Williams was one of the founding members of Buy.Com, Inc. and was its
Chief Financial Officer during a three and a half year tenure in which
sold over $1 billion in products. was the fastest growing company in
the world with sales of $125 million in its first year of operations. Mr.
Williams created, developed and managed the finance, accounting, legal,
business development and human resource departments, raised $225 million in
private funding, took the company public with a $2 billion valuation and
managed Buy.Com's expansion into Europe, Canada and Australia.

Mr. Williams last served as the Chief Financial Officer, Treasurer and
Secretary of GTX Corp, a public company engaged in the commercialization of
miniaturized assisted GPS tracking and cellular location-transmitting
technologies. From 2001 to 2008 Mr. Williams served as an independent
consultant and interim CFO for various public companies in the technology

Prior to, Mr. Williams was employed with KPMG Peat Marwick, LLP, and
last served as a Manager in their assurance practice where he managed a team
of over 20 professionals specializing in financial services. Mr. Williams has
helped take seven companies public since February 2000.Mr. Williams received
his CPA license in 1995 andreceived degrees in both Accounting and Real
Estate from the University of Wisconsin-Madison in 1992.Mr. Williams has
served on the board of directors of various public companies as the Audit
Committee Chairman.

"Murray is a 20-year financial veteran who truly understands technology and
shares the vision of MEDL," said Andrew Maltin, MEDL CEO. "His experience will
be invaluable while mobile experiences similar growth to what he saw, and
helped build, in the early Internet era."

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile
applications which perform specific functions for the user on the Apple and
Android platforms. The Company licenses its technology and performs custom
development for key clients such as, New York Times Company,
Teleflora, Telefonica and Medtronic, allowing the company to grow the overall
library of technology greatly extending the potential reach of the Mobile
Brain. The Company enters into partnerships to mobilize and monetize IP with
such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong,
Rampage Jackson and Marlee Matlin. The Company is establishing a business
model in which it expects to generate multiple revenue streams, including
development fees, download and in-app purchases, advertising, sponsorship and
licensing of technology. User analytics are collected by the Company's growing
Mobile Brain which processes user data in order to create better distribution
and monetization of mobile applications. The Company's Software Development
Kit (SDK) consists of a growing suite of tools which have been designed to
help developers to better market and monetize their mobile applications. For
more information about MEDL Mobile, please visit

The MEDL Mobile Holdings Inc. logo is available at

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on current expectations, estimates
and projections about MEDL Mobile's industry, management's beliefs and certain
assumptions made by management. Readers are cautioned that any such
forward-looking statements are not guarantees of future performance and are
subject to certain risks, uncertainties and assumptions that are difficult to
predict. Because such statements involve risks and uncertainties, the actual
results and performance of the Company may differ materially from the results
expressed or implied by such forward-looking statements. Given these
uncertainties, readers are cautioned not to place undue reliance on such
forward-looking statements. Potential risks and uncertainties include but are
not limited to the ability to integrate Inedible Software apps and platform
into MEDL's product offering, the ability to procure, properly price, retain
and successfully complete projects, and changes in products and competition.
Unless otherwise required by law, the Company also disclaims any obligation to
update its view of any such risks or uncertainties or to announce publicly the
result of any revisions to the forward-looking statements made here. Readers
should review carefully reports or documents the Company files periodically
with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit

CONTACT: Media Contact:
         DJ Swanepeol
         MEDL Mobile
         Investor Relations Contact:
         RedChip Companies, Inc.
         Jon Cunningham
         800-733-2447, Ext. 107
         407-644-4256, Ext. 107

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