NBCU Cable Entertainment Chairman Bonnie Hammer Expands Characters Unite Campaign With New Film Series To Advance National

   NBCU Cable Entertainment Chairman Bonnie Hammer Expands Characters Unite
   Campaign With New Film Series To Advance National Dialogue On Promoting
                           Tolerance And Acceptance

Series To Launch With Award-winning Classic "The Color Purple" With Special
Introduction By Whoopi Goldberg On USA Network, Saturday, November 17th at
8/7c

Special Limited Commercial Presentation Commemorates International Day For
Tolerance

PR Newswire

NEW YORK, Nov. 14, 2012

NEW YORK, Nov. 14, 2012 /PRNewswire/ --NBCUniversal Cable Entertainment
Chairman Bonnie Hammer today announced the launch of a new quarterly film
series to build upon the Characters Unite public service campaign to combat
hate and discrimination and promote greater tolerance and acceptance. The
series of films that address important civil and human rights issues kicks off
with a special presentation of The Color Purple on USA Network, on Saturday,
November 17^th at 8/7c, in commemoration of the United Nations' International
Day for Tolerance. The limited commercial event, which will be presented by
Honda, features a personal introduction by the film's star, Oscar-winning
actress Whoopi Goldberg.

"As a society, we need to do a better job of teaching the importance of
tolerance, especially to our children. With this film series, we have the
opportunity to introduce movies like The Color Purple to a new generation and
use the power of great storytelling to open minds and inspire change," said
Ms. Hammer. "It was clear from the outpouring we received last April after
airing To Kill A Mockingbird, with a special introduction by President Obama,
that films that address issues of social injustice remain relevant and
resonant. While times have changed and real progress has been made, the sad
truth is…we still have a long way to go."

The special telecast of The Color Purple also  coincides with the 30th
anniversary of the publication of Alice Walker's Pulitzer Prize-winning and
The New York Times bestselling novel The Color Purple, on which the film is
based. A gripping account of courage in the face of oppression, the film tells
the story of a poor, uneducated, African-American girl named Celie Johnson
(Whoopi Goldberg) living in rural Georgia during the 1930's. As Celie
struggles to find her self-worth in a time of segregation and degradation, she
encounters injustice at every turn. And yet, it is through these experiences
that Celie is able to find her strength, her faith and her community, and is
ultimately able to rise above the terrible, abusive circumstances surrounding
her. The film adaptation, which was directed by Steven Spielberg and includes
an all-star cast featuring Goldberg as well as Oprah Winfrey and Danny Glover,
received 11 Academy Award nominations.

"The Color Purple  is a truly remarkable novel about unwavering perseverance
in the face of incredible adversity. When Steven Spielberg offered me the
part of Celie in the film version, I knew it was the role of a lifetime," said
Ms. Goldberg. "Celie may have struggled with the challenges of another era,
but her powerful story remains meaningful to this day."

"In writing The Color Purple I was able to create a work that connects us to
the wisdom that sometimes comes camouflaged by our suffering, and to
demonstrate how the terrible passage from ignorance and despair to
understanding and hope can lead each of us to a new understanding of God,"
said Ms. Walker.

In addition to the airing of The Color Purple on USA, in-depth information and
resources will be available through the second-screen experience application
Zeebox and on charactersunite.com in order to help raise awareness and spark
positive dialogue. In the coming months, additional plans will be announced
that support efforts to encourage greater understanding and unity.

About Characters Unite
Characters Unite, USA Network's award-winning public service campaign was
created to address the social injustices and cultural divides still prevalent
in our society. Inspired by USA Network's iconic "Characters Welcome" brand
and with the support of leading national nonprofit organizations, the ongoing
campaign is dedicated to combating prejudice, discrimination and intolerance
while promoting understanding and acceptance -- on-air, online and in
communities around the country.

About USA Network
The #1 network in all of basic cable for six consecutive years and an
unprecedented seven straight summers, USA Network is seen in over 102 million
U.S. homes. USA is a leader in scripted programming with a powerful stable of
originals, spectacular live television and is home to the best in blockbuster
theatrical films, a broad portfolio of acquired series and entertainment
events. A trailblazer in digital innovation and storytelling, USA is
defining, driving and setting the industry standard for Social TV. USA is a
program service of NBCUniversal Cable Entertainment, a division of
NBCUniversal. The award-winning website is located at
http://www.usanetwork.com. Characters Welcome.

SOURCE USA Network

Website: http://www.usanetwork.com
Contact: Amanda Cary, +1-212-664-8993, amanda.cary@nbcuni.com
 
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