DG Smart Versioning Fuels Digital Brand Engagement With 59% Higher Post-Click Conversion Rates

DG Smart Versioning Fuels Digital Brand Engagement With 59% Higher Post-Click
Conversion Rates

New Study Analyzes Impact of Dynamic Creative Optimization

NEW YORK, N.Y., Nov. 14, 2012 (GLOBE NEWSWIRE) -- via PRWEB - DG (Nasdaq:DGIT)
today announced that digital Direct Response campaigns using its MediaMind
Smart Versioning had a 59% higher post-click conversion rate compared to
standard banner campaigns. This translates to higher quality click-throughs
for digital campaigns, meaning advertisers can better gauge how many people
clicked through to pages with intent, for example, to make a purchase. For
brand campaigns, the research revealed that Dwell rates, a strong indicator of
ad engagement, were 20 percent higher in campaigns using Smart Versioning
(SV), a dynamic creative optimization product, than those of standard banner

The study was conducted in response to the increase in popularity of Smart
Versioning with advertisers; largely due to its ability to optimize, target,
and retarget campaigns and provide flexibility with large-scale creative

The study analyzed two billion global SV campaign impressions and compared
them to 300 billion global impressions from standard banner campaigns in two
campaign categories: Direct Response and Branding.

Overall, the results revealed that increased and higher quality click-throughs
are a clear benefit of using Smart Versioning for digital campaigns. In
addition, SV boosted Dwell rates by nearly 20%. Dwell, a proprietary metric of
DG within its MediaMind platform, uses cursor tracking technology to measure
if and how a user hovers over an ad or video strong indicator of ad

"Producing higher quality clicks for brands by using Smart Versioning is one
of the simplest ways to improve campaign performance," said Ricky Liversidge,
Chief Marketing Officer, DG.

"Our clients have already seen the tangible benefits of increased brand
engagement and impact of using the MediaMind platform to keep the creative
elements of a campaign fresh and relevant to users."

Smart Versioning allows advertisers to plan a campaign that serves different
ads to target based on real-time audience data. Adjusting creative dynamically
improves relevancy and can increase overall return on investment. Smart
Versioning campaigns are only limited by the advertiser's imagination; a SV
campaign can display up to tens of thousands of ad variations during its

The full study is available for download here.

About DG

DG connects over 11,000 global advertisers and agencies with their targeted
audiences through an expansive network of over 6,000 television broadcast
stations and over 11,500 web publishers in 75 countries. The Company's
television division utilizes best-in-class network and content management
technologies, creative and production resources, digital asset management and
syndication services that enable advertisers and agencies to work faster,
smarter and more competitively. The Company's online division, MediaMind,
allows marketers to benefit from optimized management of online advertising
campaigns while maximizing data driven advertising. For more information,
visit http://www.DGit.com

Media Contact:
Anna Martin
+1 917-549-3337

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit

CONTACT: DG and MediaMind
         Dana Miller
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