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New study by Experian Marketing Services projects 2012 holiday shopping trends



New study by Experian Marketing Services projects 2012 holiday shopping trends

Experian Marketing Services helps marketers understand and anticipate consumer
shopping habits during pivotal holiday season

PR Newswire

NEW YORK, Nov. 14, 2012

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Experian Marketing Services projects a
positive outlook for the 2012 holiday season, based on data from client
polling and Experian-owned index sources. Specifically, two-thirds of all
marketers surveyed are anticipating 2012 sales to be higher or much higher
than in 2011.

The importance of online shopping is now at a premium for marketers, as 2011
marked the first time Cyber Monday surpassed Black Friday as the biggest
online shopping day of the year —  surging from 138 million visits to 177
million visits to Experian Marketing Services' Retail 500 Index, a custom
category of 500 leading retail Websites. Experian Hitwise data also showed
significant growth in visits to retail sites on the day after Christmas as
consumers took advantage of post holiday discounts and offers.

The top digital tactics marketers plan to employ this holiday season to engage
consumers include email marketing, "text to join" programs, loyalty programs,
retail address captures, and engaging customers in store with live Twitter and
Facebook feeds. Another critical development this year will be the use of
Pinterest in driving traffic to shopping sites. This year, 71 percent of
marketers say they will invest in their Pinterest boards for the holiday
season, compared with 30.2 percent who used them in 2011.

This year marketers can expect to see firsthand the evolution of mobile
devices into interactive marketing tools that will have a tremendous impact on
the 2012 holiday season as retailers utilize flash sale deals and establish
online communities. Mobile-optimized Websites are expected to become far more
popular as a marketing tool this year. See comparative results below:

Mobile device            Invested in 2011 Will invest in 2012
Mobile-optimized Website 57.4%            83.7%
Mobile advertising       50.0%            80.0%
Mobile/Tablet app        49.1%            79.6%

"Marketers' outlook for the 2012 holiday season is positive, according to our
study," said Bill Tancer, head of global research at Experian Marketing
Services. "To maximize their interaction with eager holiday shoppers,
marketers will need to focus on providing a personalized and dynamic customer
experience to remain relevant. Implementing loyalty programs and in-store
experiences through social media and email will yield additional possibilities
for marketers to engage with consumers this season."

The full Holiday Marketer Report is available for free download at the
Experian Marketing Services Website, and marketers also can listen to a
prerecorded 30-minute Holiday Marketing Webinar. Additional holiday marketing
content can be found on the company's Marketing Forward blog, which serves as
the destination for a wide array of direct-marketing insight, consumer trends
and marketing strategies from Experian Marketing Services.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight,
digital-marketing technologies and data management services into multiple
regions around the globe. By helping marketers more effectively target and
engage their best customers with meaningful communications across both
traditional and digital media, Experian Marketing Services enables
organizations to encourage brand advocacy while creating measurable return on
marketing investment. For more information, please visit
http://www.experian.com/marketingservices. Follow us on Twitter: @ExperianMkt

About Experian
Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and São Paulo,
Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Contact:

Jennifer Marshall
Experian Marketing Services
Public Relations
1 224 698 8798
jennifer.marshall@experian.com 

SOURCE Experian Marketing Services

Website: http://www.experian.com/marketingservices
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