Mecox Lane Limited to Announce Third Quarter 2012 Results on November 20, 2012

Mecox Lane Limited to Announce Third Quarter 2012 Results on November 20, 2012

SHANGHAI, China, Nov. 14, 2012 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox
Lane" or the "Company") (Nasdaq:MCOX), which operates one of China's leading
online platforms for apparel and accessories, today announced that it will
report its financial results for the third quarter ended September 30, 2012 on
Tuesday, November 20, 2012, after the U.S. markets close.

Mecox Lane management will hold an earnings conference call at 8:00 p.m. U.S.
Eastern Time on Tuesday, November 20, 2012 (9:00 a.m. Shanghai/Hong Kong Time
on Wednesday, November 21, 2012) to discuss results and highlights from the
quarter and answer questions.

A brief presentation to accompany the earnings call will be available on the
Company's website, http://ir.m18.com/events.cfm, at 6:30 p.m. U.S. Eastern
Time on November 20, 2012 (7:30 a.m. Shanghai/Hong Kong Time on November 21,
2012).

The dial-in numbers and passcode for the conference call are as follows:

U.S. Toll Free: +1-855-500-8701
International:  +65-6723-9385
Hong Kong:     +852-3051-2745
Passcode:      68973476

Additionally, an archived webcast of this call will be available on the
Investor Relations section of Mecox Lane's website at http://ir.m18.com.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) operates one of China's leading online
platforms for apparel and accessories as measured by revenues in 2011. The
Company offers a wide selection of fashion products through its www.m18.com
e-commerce website and physical store network. Product offerings include
apparel and accessories, home products, beauty and healthcare products and
other products, under the Company's own proprietary brands, such as Euromoda
and Rampage, as well as other selected third-party brands, including
established international and Chinese brands in addition to independent and
emerging brands. For more information on Mecox Lane, please visit
http://ir.m18.com.

The Mecox Lane Limited logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11140

Safe Harbor Statements

This press release contains forward-looking statements. These statements
constitute forward-looking statements under the U.S. Private Securities
Litigation Reform Act of 1995.These forward-looking statements can be
identified by terminology such as "will," "expects," "future," "plans,"
"believes" and similar statements.Such statements involve certain risks and
uncertainties that could cause actual results to differ materially from those
in the forward-looking statements.Potential risks and uncertainties include,
but are not limited to, our limited operating history, our ability to protect
our intellectual property rights, our ability to respond to competitive
pressure, changes of the regulatory environment in China, and economic
slowdown in China and/or elsewhere.Further information regarding these and
other risks is included in Mecox Lane's filings with the U.S. Securities and
Exchange Commission. Mecox Lane does not undertake any obligation to update
any forward-looking statement as a result of new information, future events or
otherwise, except as required under applicable law.

CONTACT: For investor and media inquiries please contact:
        
         In China:
        
         Phili Xu
         Mecox Lane Limited
         Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
         Email: ir@m18.com
        
         Nicholas Manganaro
         Ogilvy Financial, Beijing
         Tel: +86-10-8520-6600
         Email: mcox@ogilvy.com
        
         In the U.S.:
        
         Jessica Barist Cohen
         Ogilvy Financial, New York
         Tel: +1-646-460-9989
         Email: mcox@ogilvy.com

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