Sprint Encourages Customers to Trade in Their Phones on America Recycles Day

  Sprint Encourages Customers to Trade in Their Phones on America Recycles Day

    Sprint continues industry-leading phone recycling efforts – incenting
customers, trimming business costs, and helping the environment along the way

Business Wire

OVERLAND PARK, Kan. -- November 14, 2012

Sprint [NYSE:S], ranked No. 3 on Newsweek’s Green Rankings, is celebrating
America Recycles Day by raising awareness of the importance of recycling old
cell phones as electronic waste continues to be the fastest growing waste
stream in the country. Last year alone, Sprint recycled more than 11 million
wireless devices, over 211,000 on average per week, as electronic waste
continues to be the fastest growing waste stream in the country.

This past week, the wireless carrier emphasized its phone reuse and recycling
efforts by highlighting Sprint’s Buyback program at the NASCAR Sprint Cup
Series race in Phoenix; launching a phone recycling pledge where customers can
win one of five rewards cards worth $500 (now through Nov. 30); and posting a
video online that illustrates how old cell phones can gain a “second life”
while reducing the amount of electronic waste in the marketplace.

Last year, manufacturers produced more than 1.68 billion wireless phones
worldwide. In the United States alone, it’s estimated that fewer than 10
percent of discarded mobile phones will be recycled. In 2001, Sprint
recognized the trend and got serious about helping solve the growing threat of
electronic waste.

Sprint developed a phone trade-in program and was the first U.S. wireless
carrier to provide an instant credit at point of sale, as well as allow
customers to bring back any phone from any carrier, now known as the Sprint
Buyback program. Today, an average of four out of every 10 customers who visit
a Sprint retail store participates in the program. This has resulted in more
than $75 million going back into customers’ pockets just this year. The
environmental benefit: Sprint has collected more than 4,000 metric tons of
electronic waste – more than 40 million wireless devices – through its
takeback programs since 2001. It’s also helped the company avoid more than $1
billion in cost.

“Making our business more sustainable is really part of our DNA at Sprint,”
said Fared Adib, senior vice president of product development and reverse
logistics. “You can’t be in our industry, put the amount of product into the
market that we do, and not think through the full lifecycle. We’re proud that
we’ve been recognized as having the industry’s leading buyback program despite
our No. 3 position in the market – and we believe these efforts will
contribute to Sprint’s long-term success.”

Sprint continues to be recognized for its recycling practices. Buyback’s
convenience – both in Sprint retail locations and online – and ability to
accept competitor devices led to Compass Intelligence recognizing Sprint as
having the best trade-in program in the industry for two years in a row. In
September, Sprint was recognized by the Environmental Protection Agency (EPA)
for its leadership as the only wireless carrier to join the EPA’s Sustainable
Materials Management Electronics Challenge. As a participant, Sprint will
strive to send 100 percent of the electronics it collects to third-party
certified refurbishers and recyclers and to increase the amount of used
electronics collected.

Sprint is the first and only U.S. wireless carrier to outline specific
commitments that address electronic waste (e-waste) holistically. Its
Electronics Stewardship Policy, developed with guidance from BSR, Basel Action
Network and ABI Research, focuses on the full lifecycle of the electronics it
buys and sells. It publicly states Sprint will strive to design and buy
greener electronics, extend the useful life of equipment, boost the collection
of used equipment, maximize the reuse of electronics, and responsibly recycle
the rest through third-party certified vendors.

Sprint will host a recycling event tomorrow at one of its downtown Chicago
retail locations on North La Salle Street. Individuals who recycle a phone
will have the opportunity to meet five-time NBA champion and legend Bill
Cartwright, and receive a free Chicago Transit Authority (CTA) Fun Pass good
for one day of unlimited rides (while supplies last). The event runs from 9
a.m. to 10:30 a.m. and coincides with the recent launch of 4G LTE service in
the Chicagoland area.

Sprint continues to be recognized for its leadership in environmental device
recycling practices, reducing greenhouse gas emissions and managing natural
resources. Last month’s Newsweek Green Rankings announcement also coincided
with the release of Sprint’s annual Corporate Responsibility Performance
Summary which provides greater detail on how the company, the only wireless
carrier to crack the top 25, continues to advance its environmental business
practices and policies.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served nearly 56 million
customers at the end of the third quarter of 2012 and is widely recognized for
developing, engineering and deploying innovative technologies, including the
first wireless 4G service from a national carrier in the United States;
offering industry-leading mobile data services, leading prepaid brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant
national and international push-to-talk capabilities; and a global Tier 1
Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1
among all national carriers in customer satisfaction and most improved, across
all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in
both its 2011 and 2012 Green Rankings, listing it as one of the nation’s
greenest companies, the highest of any telecommunications company. You can
learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and

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Marci VerBrugge-Rhind, 913-794-6319
Gina Masullo, 917-776-1921
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