Universal Music Enterprises Partners With Milyoni, Brings Emmy

Universal Music Enterprises Partners With Milyoni, Brings Emmy
Award-Winning George Harrison Documentary to 1 Billion Facebook Users
on New Social Interface 
Social Entertainment Platform Launches "Legends in the Cloud" Series;
The Best Documentaries, the Best Music Films, the Best Concert Films
-- Made Social; Debuts With George Harrison: Living in the Material
World via Innovative User Interface 
LOS ANGELES, CA and PLEASANTON, CA -- (Marketwire) -- 11/14/12 -- 
Universal Music Enterprises (UMe) and Milyoni, the leader in social
entertainment, today announced the availability of "Legends in the
Cloud" offerings which will allow Facebook users to stream a variety
of documentaries, films and concerts on a pay-per-view basis as well
as purchase music and merchandise. Using Milyoni's new Social 3.0
technology, music enthusiasts will enjoy a dynamic page layout based
on a larger video player screen size and time-released Social
Widgets, including images, trivia, polls and video clips that appear
during the documentary, film or concert. As users interact with these
time-released Social Widgets, they can share them with friends and
other fans on Facebook and other social networks. Users can also make
their own comments and share their experiences throughout. 
Milyoni will debut its new Social 3.0 technology beginning with a
presentation of the multiple Emmy Award-winning George Harrison:
Living in the Material World on December 8, 2012 with a hosted global
event featuring an exclusive introduction from Olivia Harrison and a
fan-sponsored Q&A for George Harrison: Living in the Material World.
The "Legends in the Cloud" series will provide a unique and socially
interactive experience that leverages the cutting-edge, social cinema
platform already established by Milyoni. Serving as an online
destination for mobile, social and Web-seekers, the platform will
enable music enthusiasts to gather together and enjoy beloved artists
for the first time on Facebook. 
"By partnering with Milyoni and premiering George Harrison: Living in
the Material World, we are able to expose a brand new generation of
fans to our catalog of music legends allowing a level of interaction
and social engagement never before possible," said Bruce Resnikoff,
President/CEO, UMe. "Reaching Facebook's growing number of over 1
billion users means that audiences who never before had a chance to
view, and interact with these artists can now discover them for the
first time." 
"The music industry has an extremely devoted fan following, and we
are thrilled to join forces with UMe to broaden the social
entertainment experience into the world of musicians," said John
Corpus, CEO, Milyoni. "With Milyoni's new Social 3.0 technology, and
'Legends in the Cloud' we are expanding social engagement with a new
UI for shareable clips, quotes, polls and more, and bringing iconic
artists to a fresh generation of music-lovers through an even more
interactive social platform."  
Milyoni and UMe will follow the debut with an array of documentaries,
films and concerts from other renowned UMe artists to be streamed
over the next 90 days as part of the "Legends in the Cloud" kick-off
About Universal Music Enterprises
 Universal Music Enterprises (UMe),
a division of Universal Music Group, is the centralized U.S. catalog
and special markets entity for the company. Working closely with all
of UMG's record labels, UMe provides a frontline approach to catalog
management, a concentration of resources, a greater emphasis on
strategic marketing initiatives and opportunities in new
technologies. Outside North America, the Universal Strategic
Marketing division of Universal Music Group International works to
maximize the profile and value of UMG's catalogue in international
markets. It acts as a service center adding value through marketing
initiatives and coordination of commercial issues through local and
international markets.  
Universal Music Group is the global music leader, with wholly owned
operations in 60 territories. Its businesses also include Universal
Music Publishing Group, one of the industry's premier music
publishing operations worldwide. 
Universal Music Group's record labels include A&M/Octone, Angel,
Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings,
Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records,
Interscope Records, I.R.S., Island Records, Lost Highway Records,
Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury
Records, Motown Records, Polydor Records, Republic Records, Universal
Music Latino, Verve Music Group and Virgin Records, as well as a
multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the
most extensive catalogue of music in the industry, which includes the
last 100 years of the world's most popular artists and their
recordings. Universal Music Group also includes Global Digital
Business, its new media and technologies division and Bravado, its
merchandising company. 
Universal Music Group is a fully owned subsidiary of Vivendi. 
About Milyoni
 Milyoni, Inc. (pronounced "million-eye") is the leader
in social entertainment. Whether it's watching a movie, television
program, concert or sporting event, Milyoni lets content providers
connect, engage and monetize audiences through a unique level of
engagement and a shared social experience. Over the past year Milyoni
has powered multiple social entertainment industry firsts, including
the first PPV movie on Facebook, the first live PPV concert on
Facebook, the first socially interactive movie on Facebook, the first
day-and-date movie release on Facebook, and most recently the first
3D movie on Facebook. Milyoni's Social Cinema platform has powered
several theatrical releases, video-on-demand streams and more for
leaders in the industry including Universal Pictures, Lionsgate,
Paramount Studios, Big Air Studios, Shangri-La, Ovation Network and
Austin City Limits Live. For more information, visit www.milyoni.com. 
PR Contacts: 
Sujata Murthy
310 865 7812 
Atomic PR for Milyoni 
(415) 593-1400
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