Pop Phenom Neon Hitch Stars in Bluefly.com’s “Closet Confession”

  Pop Phenom Neon Hitch Stars in Bluefly.com’s “Closet Confession”

Business Wire

NEW YORK -- November 14, 2012

Launching today, Bluefly (NASDAQ Capital market: BFLY) will unveil the latest
edition of their wildly popularCloset Confessionsseries on their site,
Bluefly.com. Fresh off the release of her hit single, “Gold”, singer Neon
Hitch treats viewers to a private tour of her East Village home in New York

Walking into Neon’s apartment, you’re instantly transported to a vibrant,
global marketplace with an East-meets-West aesthetic. Oversized gilded
mirrors, crystal balls and walls of art speak loudly to the singer’s unique

“I actually grew up in a caravan, traveling around Europe doing trapeze and
street performance,” Neon explains. Realizing her dream of professional
trapeze wasn’t in the cards, she says she’s thankful for another gift: her
voice. On stages around the world, Neon has wowed fans not only with her
recognizable vocals but also with her over-the-top style, which includes her
ever-present headdresses. “One day, I was walking down Melrose [Avenue] in
L.A. and I saw this store with all these headdresses,” the star says. “I
started trying them on and it was just like I lit up; I felt perfect. Since
then, I’ve continued to buy more and more.”

Citing her mother as her fashion icon, she describes her ever-changing
personal style as “experimental” – an element that becomes clear when seeing
her enviable closet. Stocked with pieces like intricately-embroidered Kyle Luu
brassieres, otherworldly dresses from designer Lie Sang Bong, and custom-made
skyscraper platforms, Neon’s closet is more fashion icon than mainstream pop
star. On how stardom has affected her style: “I don’t think I’ve changed, I’ve
just evolved,” she says. “I don’t believe in trying to be somebody you’re not
- just be a bigger, better version of yourself.”

Neon Hitch joins a distinguished cast of celebrity contributors including
blogging phenom Leandra Medine, stylist Brad Goreski, Real Housewife Bethenny
Frankel, and actress Kerry Washington, among others.

Clocking more than 3 million views and snagging the 2010 Fashion 2.0 Award for
Best Online Video, the series has driven record spikes in traffic. Neon’s
video was directed by Brian Quist. Quist, a documentary filmmaker, has worked
with luminaries ranging from The Dalai Lama toNatalie Portmanand with global
brands such asLancôme, MichaelKors,Allure Magazine,Vanity FairandVogue.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online
retailer of designer brands, fashion trends and superior value. In 2011,
Bluefly expanded its portfolio, launching Belle & Clive, a members-only
shopping destination that presents highly-curated selections of important
brands -- like Christian Louboutin, Gucci, and Prada -- via limited-time sale


Bluefly, Inc.
Keira Lim, 212-944-8000
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