Pop Phenom Neon Hitch Stars in Bluefly.com’s “Closet Confession”

  Pop Phenom Neon Hitch Stars in Bluefly.com’s “Closet Confession”

Business Wire

NEW YORK -- November 14, 2012

Launching today, Bluefly (NASDAQ Capital market: BFLY) will unveil the latest
edition of their wildly popular Closet Confessions series on their site,
Bluefly.com. Fresh off the release of her hit single, “Gold”, singer Neon
Hitch treats viewers to a private tour of her East Village home in New York
City.

Walking into Neon’s apartment, you’re instantly transported to a vibrant,
global marketplace with an East-meets-West aesthetic. Oversized gilded
mirrors, crystal balls and walls of art speak loudly to the singer’s unique
roots.

“I actually grew up in a caravan, traveling around Europe doing trapeze and
street performance,” Neon explains. Realizing her dream of professional
trapeze wasn’t in the cards, she says she’s thankful for another gift: her
voice. On stages around the world, Neon has wowed fans not only with her
recognizable vocals but also with her over-the-top style, which includes her
ever-present headdresses. “One day, I was walking down Melrose [Avenue] in
L.A. and I saw this store with all these headdresses,” the star says. “I
started trying them on and it was just like I lit up; I felt perfect. Since
then, I’ve continued to buy more and more.”

Citing her mother as her fashion icon, she describes her ever-changing
personal style as “experimental” – an element that becomes clear when seeing
her enviable closet. Stocked with pieces like intricately-embroidered Kyle Luu
brassieres, otherworldly dresses from designer Lie Sang Bong, and custom-made
skyscraper platforms, Neon’s closet is more fashion icon than mainstream pop
star. On how stardom has affected her style: “I don’t think I’ve changed, I’ve
just evolved,” she says. “I don’t believe in trying to be somebody you’re not
- just be a bigger, better version of yourself.”

Neon Hitch joins a distinguished cast of celebrity contributors including
blogging phenom Leandra Medine, stylist Brad Goreski, Real Housewife Bethenny
Frankel, and actress Kerry Washington, among others.

Clocking more than 3 million views and snagging the 2010 Fashion 2.0 Award for
Best Online Video, the series has driven record spikes in traffic. Neon’s
video was directed by Brian Quist. Quist, a documentary filmmaker, has worked
with luminaries ranging from The Dalai Lama to Natalie Portman and with global
brands such as Lancôme, Michael Kors, Allure Magazine, Vanity Fair and Vogue.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online
retailer of designer brands, fashion trends and superior value. In 2011,
Bluefly expanded its portfolio, launching Belle & Clive, a members-only
shopping destination that presents highly-curated selections of important
brands -- like Christian Louboutin, Gucci, and Prada -- via limited-time sale
events.

Contact:

Bluefly, Inc.
Keira Lim, 212-944-8000
www.bluefly.com