SAP Delivers on Its One Cloud Strategy

                    SAP Delivers on Its One Cloud Strategy

Customers Transform Their Businesses With a New and Comprehensive Approach to
Cloud

PR Newswire

MADRID, Nov. 14, 2012

MADRID, Nov. 14, 2012 /PRNewswire/ --Since launching its cloud strategy at
SAPPHIRE® NOW from Orlando in May 2012, SAP AG (NYSE: SAP) has infused the
cloud DNA of SuccessFactors, an SAP company, into its cloud business to create
the most comprehensive portfolio of cloud solutions in the industry. SAP
offers 20 solutions and suites in the cloud, designed to optimize a company's
most critical assets — people, finances, customers and suppliers. As an
integral part of SAP's cloud strategy — together with platform, social and the
business network — today, SAP cloud solutions are generating an annual
US$1billion revenue run rate, have a 14-fold billings growth rate and boast 20
million users across more than 6,000 customers in the cloud. The announcement
was made at SAPPHIRE® NOW + SAP® TechEd, being held as a co-located event in
Madrid from November 13-16.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

"We are passionate about delivering beautiful, robust and reliable cloud
applications that work the way our customers do," said Lars Dalgaard, member
of the SAP Executive Board. "I announced our cloud strategy acceleration six
months ago and since then the response and traction we've seen in the market
has been monumental. SuccessFactors grew by 92 percent year over year, SAP
Business ByDesign subscription billings at 300 percent year over year,
companies are embracing SAP Jam as a productivity tool with more than 8
million users. And we're just getting started. There is so much more to come
as we continue to innovate across our cloud portfolio, applying user and
mobile-first design principles, to meet our customers' business needs — and
most importantly delight our customers' end users."

Line-of-business applications running on SAP Cloud together with the suite
solutions — SAP Business ByDesign® and SAP® Business One OnDemand — are
empowering people through a consumer-grade user experience, purposeful
collaboration and insightful analytics for managers across all areas of the
business. Today, SAP announced examples of the significant sales and
development momentum across the entire suite of cloud solutions.

Employee Central: The Only Core HR Solution in the Cloud "Glocalized" for
Today's Businesses

Leveraging the extensive in-country experts of SAP, SuccessFactors is going
beyond high-level globalization to deliver an unprecedented "glocalized" core
human resources (HR) cloud solution that makes it easy to do business
globally. SuccessFactors Employee Central is the foundation of the Business
Execution (BizX) suite. It is the only cloud core HR solution today glocalized
in 10 countries — Australia, Brazil, Canada, Germany, India, Mexico, the
Netherlands, Switzerland, UK and U.S. The glocalized approach is planned to
expand to more than 50 countries. With Employee Central, customers can access
and manage one global system of record, fine-tuned to meet local needs, better
accelerating global business results.

Sonova Group, a leading provider of hearing healthcare solutions, is growing
rapidly with a global presence in 90 countries.The company has quadrupled its
size in the last four years and needed a single integrated global platform to
support innovation, synergy and growth.

"We were impressed with the performance of SuccessFactors as well as its ease
of use," said Carine Brändle, systems and process specialist, corporate HRM,
Sonova Group. "The look and feel is very intuitive, which is important from a
usability and adoption perspective. With SuccessFactors, we're able to manage
our full workforce, across more than 90 countries with Employee Central and
the BizX suite. Rather than spending months pulling together disparate Excel
spreadsheets, we can now gather critical data in a matter of minutes. We also
have greater visibility into core aspects of our existing workforce, a good
audit trail on our recruitment of new hires and have the strategic insight
required to carefully plan and scale for growth."

Launch of New SAP® Financials OnDemand Solution Providing Collaborative
Real-Time Financials for the Entire Business

Now generally available, SAP® Financials OnDemand is a real-time,
insight-driven financial management solution designed for the cloud. With an
intuitive, easy-to-consume interface and personalized information, it features
embedded, dynamic analytics, enabling companies to achieve superior financial
insight across the business. Customers can use the solution to drive
streamlined, end-to-end compliant financial processes as well as real-time
financial performance information for everyone in the business. Powered bythe
SAP HANA® platform, SAP Financials OnDemand drastically increases the
flexibility in which enterprises manage their data while providing the heavy
lifting needed to power financial insights for the mobile workforce.

"While cloud-based financial applications have gained traction among SMB
buyers for several years now, Saugatuck believes that the conditions are
finally ripe for adoption of core financial applications among upper-mid and
large enterprises, said Bill McNee, founder and CEO, Saugatuck Technology.
"SAP's new large-enterprise targeted SAP Financials OnDemand leverages its
long heritage and leadership in the space, with a modern set of capabilities
that aim to help support the broader roles and responsibilities that CFOs now
have."

SAP® Customer OnDemand Now More Powerful With SAP® Jam

SAP® Customer OnDemand is a people-centric, cloud-based solution for sales,
service and marketing organizations. It now has new, deal-specific
collaboration rooms that leverage the SAP® Jam social software platform to
enable sales teams and internal experts to socially connect and communicate
with customers in the context of each opportunity. Customers can also easily
provide feedback and share what is important to them to strengthen the
relationship. Learn more about customers' experience with the solution via
testimonial videos at http://sales.ondemand.com/customermontage.

Newell-Rubbermaid, a global marketer of consumer and commercial products with
a strong portfolio of leading brands and sales in more than 100 countries, was
looking for a better way to communicate the latest market trends, product
updates and order status with its customer-facing teams to provide top-notch
sales and customer service through both traditional and social media channels.
Native connectivity to back-office systems such as the enterprise resource
planning (ERP) application SAP® ERP was also critical in providing real-time
back-office information and deep customer insight, something the company was
not able to achieve with other cloud-based customer relationship management
(CRM) vendors.

"With SAP Customer OnDemand, our customer-facing teams are more in touch with
our customers' needs and better able to work in concert to exceed their
expectations," said Sinde McClung, director, CRM applications, Newell
Rubbermaid. "Our sales teams stay up-to-date in real time on information such
as customer and material master changes, POS, invoice sales and open order
information thru reporting mashups. Our organization is now leveraging mobile
devices to improve both the speed and quality of customer and employee
interactions. We are already seeing great benefits of coordinated account
activity and collaboration through one modern, cloud-based CRM solution that's
easy-to-use and enables us to harness the wealth of customer insight across
our enterprise."

SAP Redefines Enterprise Social With SAP Jam and SAP® Social OnDemand

SAP introduced two new social offerings in October 2012: SAP Jam and theSAP®
Social OnDemandsolution. SAP Jam makes collaboration easy. It embeds within
an organization's CRM, human capital management (HCM), finance and other
applications, integrating social with way people work and increasing the rate
of adoption. SAP Social OnDemand transforms social media conversations into
rich business insights. The solution helps marketing and customer service
organizations better engage with customers to increase brand loyalty, manage
reputational risks and capitalize on opportunities.

Parmalat is a multinational Italian dairy and food corporation listed on the
Milan stock exchange and controlled bythe French Group Lactalis, with 14,000
employees across 16 countries. The company identified a practical need to
lighten activities and procedures to increase productivity, lower cost and
improve satisfaction. It took a strategic approach to leverage SAP Jam,
integrated with the SuccessFactors BizX suite, to provide collaboration within
immediate teams, across broader groups and in between corporate divisions.

"As a non-technology company with a diverse workforce — both in terms of
geography and job type — we knew we needed to implement a collaboration tool
that tied into other company systems and made work easier, focusing on how SAP
Jam could solve business needs," said Riccardo Sebastiano Piaggi, group head,
Organization & Development, Parmalat. "To get started, we established
well-identified guidelines and encouraged early adopters in SAP Jam groups
that could address business needs and cross-office collaboration. We launched
groups for well-identified areas aiming to cover well-identified needs. With
the involvement of the early adopters, our goal is to allow the collaboration
grow in a bottom-up approach. By sharing experiences, expertise and tips, we
believe we'll be able to create success stories to form the basis for helping
make collaboration appealing to the rest of our people — and, step by step, it
has been working."

SAP Business ByDesign Gains Significant Traction With Larger Companies and
Subsidiaries

SAP Business ByDesign has seen significant market growth over the past six
months. SAP has introduced more than 800 new capabilities in the integrated
business management solution designed for midsize companies or subsidiaries of
large enterprise customers, and has added multiple thousands of users around
the globe.

Hilti is a global leader of value-added, top-quality products for professional
customers in the construction and building maintenance industries. The company
selected SAP Business ByDesign as its next-generation enterprise platform for
subsidiaries across more than 30 countries. Like many global companies, Hilti
had a business need to standardize on one platform for all international
employees covering different processes, such as project management, sales and
financials.

"Implementing SAP Business ByDesign has allowed us to deliver on Hilti's
strategy of business modularity by implementing a solid core with SAP ERP at
corporate and a flexible boundary, anchored by SAP Business ByDesign, at our
subsidiaries," said Dr. Martin Petry, group CIO, Hilti. "This has led to
improved customer satisfaction and profitability at our subsidiaries, better
leverage of operational infrastructure across our lead business organizations,
and increased cross-organization process efficiency throughout."

Open Integration Strategy as Key to Customer Success in the Cloud

SAP is solving the traditional integration challenge by providing a seamless
approach to integrating cloud solutions that ultimately lowers cost, increases
speed and enhances simplicity for customers. The approach is comprised of
comprehensive standards-based APIs, pre-packaged integrations and robust
integration tools — both on premise and cloud-based. SAP provides prepackaged
integration of SAP cloud solutions with on-premise SAP applications, as well
as with third-party cloud solutions from key innovation partners.Customers
can use the packaged integration scenarios as-is or create their own
integrations.

SAP is also offering the new SAP HANA® Cloud Integration technology, along
with pre-packaged integration content with SAP Customer OnDemand. Moving
forward, SAP intends to offer SAP HANA Cloud Integration along with
pre-packaged integration content with many of its other cloud solutions. SAP
HANA Cloud Integration is planned to be the standard integration service of
the SAP HANA® Cloud platform.

Driving consumer choice, in addition to SAP integration technology, the
company is also offering an open certification program to third-party
integration platforms, such as Boomi, CastIron and Mulesoft, to integrate SAP
cloud solutions, using SAP standards-based APIs, to third-party on-premise and
cloud solutions.

To learn more, see previous announcements, "SAP Accelerates Innovation in the
World's Largest Business Network" and "SAP Introduces SAP HANA Cloud, One of
the Industry's First In-Memory Cloud Platforms," and watch a video: "Get in
the Cloud with SAP." For announcements, blog posts, videos and other coverage
during SAPPHIRE NOW + SAP TechEd Madrid, visit the Events Newsroom.

SAPPHIRE® NOW + SAP® TechEd Madrid

In 2012, SAP again brings together its largest ecosystem education event
series with its premier customer conference for a co-located event being held
in Madrid, Spain, from November 13-16. With SAPPHIRE® NOW, SAP offers its
customers, partners, and prospects even more opportunities to engage in
dialogue with peers, participants and thought leaders around the globe, and
can gain insight as to how SAP is delivering on its product strategy and
helping organizations around the world to run better. SAP® TechEd brings IT
managers, software developers, administrators, and business process experts
together to learn in an interactive environment directly from the experts
responsible for cutting-edge SAP technology. The co-located event provides
access to the entire SAP ecosystem and enables attendees to learn how SAP can
help their organizations run like never before. Follow on Twitter at
@SAPPHIRENOW and @SAPTechEd, and join the conversation at #SAPPHIRENOW and
#SAPTechEd.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 197,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
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"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

© 2012 by SAP AG. All rights reserved.

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Andrea Meyer, +1 (415) 370-7329, ameyer@successfactors.com, PST
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST;
press@sap.com

During SAPPHIRE NOW + SAP TechEd Madrid (from November 13 to 16), to speak
with press contacts on site, please dial the SAP press room: +49 (6227)
7-46315.

SOURCE SAP AG

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