FLINTSTONES™ Vitamins Launches 10 Million Stronger to Deliver Vitamin A to Children in Need Worldwide

  FLINTSTONES™ Vitamins Launches 10 Million Stronger to Deliver Vitamin A to
  Children in Need Worldwide

     Maker of FLINTSTONES Vitamins to Donate $300,000 to Vitamin Angels^®

Business Wire

MORRISTOWN, N.J. -- November 14, 2012

FLINTSTONES  Vitamins, the number one children’s vitamin brand choice of
pediatricians, has been inspiring parents to make their children part of the
“ten million strong and growing” since the iconic jingle made its commercial
debut nearly 30 years ago. Today, in line with their storied heritage, the
makers of FLINTSTONES Vitamins announce that they have teamed up with Vitamin
Angels to launch 10 Million Stronger, a charitable initiative aimed at
delivering essential vitamin A to 10 million children worldwide suffering from
vitamin A deficiency – a major underlying cause of child mortality and
blindness – in hopes of also giving them the chance to grow up strong and
healthy.

To kick off 10 Million Stronger, in its inaugural year, the maker of
FLINTSTONES Vitamins will donate $300,000 in 2012 to Vitamin Angels
(www.vitaminangels.org), helping to fund essential vitamin A for more than 1
million children in need. Via the FLINTSTONES Vitamins Facebook page
(www.facebook.com/FlintstonesVitamins), 10 Million Stronger also encourages
the community to get involved through donations as well as raising awareness
of the initiative.

“We’re proud to say that generations of children have been raised on
FLINTSTONES Vitamins and we hope that by bringing attention to this important
cause through 10 Million Stronger, the FLINTSTONES  Vitamins community will be
inspired to join our effort and help us realize our goal of reaching 10
million children in need worldwide,” said Barton Warner, Vice President,
Marketing, Bayer HealthCare.

While vitamin A deficiency is serious and potentially fatal, it can be
prevented. Two high-dose vitamin A capsules can provide one child with
sufficient vitamin A for one year. This alone can reduce under-five child
mortality by about 24% in populations at risk of vitamin A deficiency. It can
also help prevent and reverse one of the most severe effects of vitamin A
deficiency, xerophthalmia, a disorder of the eye that can lead to permanent
blindness. A donation of just 25 cents will protect one child from vitamin A
deficiency for one year.

Vitamin Angels, a non-profit organization, reduces child mortality worldwide
by providing essential nutrients with infants and children under five. Their
mission is to mobilize and deploy private sector resources to advance
availability, access and use of micronutrients, especially vitamin A, among
at-risk populations in need. Essential nutrients enable young immune systems
to fight infectious diseases, helping children attain good health and the
opportunity to lead meaningful and productive lives.

“Vitamin Angels is thrilled to partner with FLINTSTONES Vitamins,” says Howard
Schiffer, Founder and President, Vitamin Angels. “We share a common goal – to
help nourish children around the world. And thanks to FLINTSTONES Vitamins’
generous donation, we’ll be able to provide vitamin A to more than a million
additional children in need.”

To learn more about 10 Million Stronger, make a donation or help raise program
awareness, please visit www.facebook.com/FlintstonesVitamins.

About FLINTSTONES™ Vitamins

The makers of FLINTSTONES™ Vitamins have over 40 years of experience in
children’s nutritional science and FLINTSTONES™ Vitamins is pediatricians' #1
brand choice for children's chewables. They provide essential vitamins and
minerals, including vitamins A, D and C, which are important for children's
long-term health and development. FLINTSTONES™ Vitamins are available in 10
different formulas and two different forms: FLINTSTONES™ Complete Gummies,
FLINTSTONES™ Complete Sour Gummies, FLINTSTONES™ Plus Immunity Support
Gummies, FLINTSTONES™ Complete Plus Omega-3 DHA Gummies, FLINTSTONES™ Plus
Bone Building Support Gummies, FLINTSTONES™ Complete Chewables with 600IU of
Vitamin D, FLINTSTONES™ Plus Immunity Support Chewables, FLINTSTONES™ With
Iron Chewables, FLINTSTONES™ Plus Bone Building Support Chewables and My First
FLINTSTONES™ Chewables. For more information, visit
www.FlintstonesVitamins.com

Bayer: Science For A Better Life

Bayer is a global enterprise with core competencies in the fields of health
care, agriculture and high-tech materials. As an inventor company, it sets
trends in research-intensive areas. Bayer’s products and services are designed
to benefit people and improve the quality of life. At the same time, the Group
aims to create value through innovation, growth and high earning power. Bayer
is committed to the principles of sustainable development and acts as a
socially and ethically responsible corporate citizen. In fiscal 2011, the
Group employed about 112,000 people and had sales of €36.5 billion. Capital
expenditures amounted to €1.7 billion, R&D expenses to €2.9 billion. For more
information, go to www.bayer.com.

About Bayer HealthCare

The Bayer Group is a global enterprise with core competencies in the fields of
health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup
of Bayer AG with annual sales of EUR 17.2 billion (2011), is one of the
world’s leading, innovative companies in the healthcare and medical products
industry and is based in Leverkusen, Germany. The company combines the global
activities of the Animal Health, Consumer Care, Medical Care and
Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover, develop,
manufacture and market products that will improve human and animal health
worldwide. Bayer HealthCare has a global workforce of 55,700 employees (Dec.
31, 2011) and is represented in more than 100 countries. Find more information
at www.healthcare.bayer.com.

The Consumer Care division of Bayer HealthCare is headquartered in Morristown,
N.J. Bayer’s Consumer Care division is among the largest marketers of
over-the-counter medications and nutritional supplements in the world. Some of
the most trusted and recognizable brands in the world today come from the
Bayer portfolio of products. These include Bayer® Aspirin, Aleve®,
Alka-Seltzer Plus®, Bactine®, RID®, Phillips’® Milk of Magnesia, Midol®,
Alka-Seltzer®, One A Day® vitamins, and FLINTSTONES™ vitamins in the United
States, and, globally, Aspirin®, Flanax®/Apronax®, Talcid®, Rennie®,
Canesten®, Bepanthen®, Bepanthol®, Supradyn®, Redoxon®, Berocca®,
Cal-D-Vita/Elevit® and Vital 50 Plus®.

About Vitamin Angels^®

Vitamin Angels^® is dedicated to reducing child mortality worldwide by
advancing availability, access and use of essential micronutrients, especially
vitamin A, among at-risk populations. In 2012, Vitamin Angels^® will reach
approximately 25,000,000 children in over 40 countries, including the US, with
the vital nutrients they need as a foundation for good health. Vitamin Angels
has received five consecutive four-star ratings from Charity Navigator for
Financial Health, Accountability and Transparency. To learn more, visit
www.vitaminangels.org.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one
of the leading licensing and retail merchandising organizations in the world.

Forward-Looking Statements

This release may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management. Various
known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in Bayer’s public reports which are available
on the Bayer website at www.bayer.com. The company assumes no liability
whatsoever to update these forward-looking statements or to conform them to
future events or developments.

THE FLINTSTONES and all related characters and elements are trademarks of and
© Hanna-Barbera. (s12)

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Contact:

Media:
Marina Maher Communications LLC
Catherine Fitzpatrick, 212-485-6893
cfitzpatrick@mahercomm.com
or
Bayer HealthCare
Anne Coiley, 973-254-4607
anne.coiley@bayer.com
 
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