VivaKi Inks Deal with The Echo System & Voxsup for Exclusive Access to Social Data & Buying Platform

VivaKi Inks Deal with The Echo System & Voxsup for Exclusive Access to Social
                            Data & Buying Platform

Partnership gives Publicis Groupe clients access to the industry's most robust
social database

PR Newswire

CHICAGO, Nov. 14, 2012

CHICAGO, Nov. 14, 2012 /PRNewswire/ -- Seeking to deliver superior social
marketing strategies and media decisions to marketers, VivaKi today announced
a partnership with The Echo System and Voxsup. The combination of The Echo
System and Voxsup gives Publicis Groupe clients access to unparalleled brand
insights and solutions through a social intelligence platform that mines over
four years of social data from every major social network. These unique
social insights are served up via proprietary algorithms that deliver an
unmatched level of brand, platform and competitive intelligence.

"Out of the gate this partnership delivers value to our entire agency
ecosystem. It gives teams and their clients valuable insights to inform
marketing and media buys, and it answers every agency's need for robust brand
intelligence, competitive analysis, content engagement data and influencer
identification in real-time. The stories and experiences created by our
agency partners will benefit from the deeper, more immediate visibility into
the behaviors of a vast and growing global audience," said Frank Voris,
VivaKi's CEO. "The insights and analytics will improve our agencies' ability
to ideate, predict, buy and measure clients' campaigns and experiences."

"The Voxsup platform's proprietary algorithms give us a true competitive
advantage in the marketplace, as they inform our social intelligence in a way
that has never been done before in such depth and breadth," said Michael
Wiley, chief social media officer of VivaKi. "This partnership will bring
value to our social capabilities across all marketing channels. The Voxsup
platform will inform our agencies' paid, owned and earned strategies and give
them the tools and resources they need to better understand their clients'
audience and how they engage with brands and content."

The Echo System and Voxsup solution is based on unique, positive user
engagement as opposed to passive audience information. The data and insights
reflect user activity on Facebook, Twitter, Instagram, YouTube, Google+,
LinkedIn, blogs and more. Built by a group of PhDs from Northwestern
University led by big data pioneer and Voxsup CEO, Dr. Alok Choudhary, the
platform has been informed by the analysis of more than 450 million active
profiles and publically available data on more than 22,000 brands. As a
result, it encompasses more than 100 billion nodes of data.

"We're excited to bring our solution to a group as client-centric as Publicis
Groupe," said Lance Neuhauser, CEO of The Echo System. "They consistently look
at solutions that go beyond pricing and maximizing their own efficiencies, in
order to put clients first. The combination of that mentality with The Echo
System and Voxsup partnership is going to be a complete game-changer for
Publicis Groupe clients."

The partnership provides an exclusive solution to Publicis Groupe and its
clients for two years. The platform will also be integrated into the VivaKi
Nerve Center product suite, powering robust social intelligence for greater

About VivaKi
VivaKi is part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and
part of the CAC 40 index) the world's third largest communications group,
offering a full range of skills and services. On behalf of the Groupe's
agency brands and their clients, VivaKi faces the market to help identify and
build technology, message distribution, audience aggregation and content
solutions for the future. It also operates an active ventures practice
dedicated to building partnerships with pioneering companies to secure new
marketing and technology innovations as well as first-mover opportunities for
Publicis Groupe clients. Website:

About The Echo System
The Echo System fuels brand insights relevant to social content, consumer
behavior and affinities, and marketing strategy. The Echo System combines
best-in-class social technology and years of marketing experience to help
agencies and brands alike make better marketing decisions in real-time using
the world's largest collection of public social data. The Echo System was
created in 2010 and is funded by GSV Capital and high profile angel investors
from the advertising industry. Find out more at

About Voxsup Inc.
Voxsup was founded at Northwestern University and uses big data analytics,
advanced algorithms, social media analysis and massive network mining to
create actionable insights for marketers in real-time. These insights are
being used by large brands and agencies for social marketing, brand
positioning, competitive analysis, customer relationship management and more.
Voxsup's semantic mining technology for Twitter was used by journalists around
the world to interview key influencers during the Arab Spring revolution. Find
out more at


Contact: Cheri Carpenter, +1-312-220-6218,; Zak
Knudson, Echo System, +1-212-929-3246,; or Kumar
Ramachandran, Voxsup Inc., +1-847-306-9621,
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