Electrolux hosts Capital Markets Day 2012

  Electrolux hosts Capital Markets Day 2012

Business Wire

STOCKHOLM -- November 14, 2012

Regulatory News:

Together with senior management, the President and CEO of Electrolux
(STO:ELUXA) (STO:ELUXB), Keith McLoughlin will present the Group’s strategy to
create further sustainable economic value at today’s capital markets day.

The presentations will demonstrate that the core strategy of Electrolux
remains unchanged. Sustainable economic value will be created by capitalizing
on profitable growth opportunities and speeding up product innovation. The
Group will continue to improve operational excellence by adapting
manufacturing capacity, eliminating overhead costs and capitalizing on its
global strength and scope.

In addition to presenting the pillars of the Electrolux strategy, management
will give a brief overview of the current business environment and how it
could drive the Group’s performance in 2013, which is consistent with what
previously has been communicated. Cost savings in 2013 are expected to be
greater than SEK 1 billion, compared to 2012. The raw-material headwinds
experienced in previous years are expected to turn into tailwinds. Although
the demand situation in Europe remains uncertain, Electrolux as a Group
expects another year of positive organic sales growth. The majority of the
growth is expected to derive from emerging markets and a positive price/mix
development, supported by product launches. In 2013, Electrolux will continue
to step up its investments in product development, design and marketing to
support future product launches.

In the afternoon, workshops will be held covering Electrolux brand
architecture and new products in Europe, the thinking behind the new
Electrolux Grand Cuisine ultra-luxury cooking system and how close cooperation
between the Group’s product development, marketing and design functions is
driving innovations within the “Electrolux Innovation Triangle”.

Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 40 million products to customers in more
than 150 markets every year. The company makes thoughtfully designed,
innovative solutions based on extensive consumer research, meeting the desires
of today's consumers and professionals. Electrolux products include
refrigerators, dishwashers, washing machines, cookers, air conditioners and
small appliances such as vacuum cleaners, all sold under esteemed brands like
Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK
102 billion and 58,000 employees. For more information go to
www.electrolux.com/press and www.electrolux.com/news.

Electrolux may be required to disclose the information provided herein
pursuant to the Securities Market Act. The information was submitted for
publication at 08.00 CET on November 14, 2012.

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