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E*TRADE Financial Corporation Reports Monthly Activity for October 2012

  E*TRADE Financial Corporation Reports Monthly Activity for October 2012

Business Wire

NEW YORK -- November 14, 2012

E*TRADE Financial Corporation (NASDAQ: ETFC) today released its Monthly
Activity Report for October 2012.

Daily Average Revenue Trades (“DARTs”) for October were 124,246, a ten percent
decrease from September and a 21 percent decrease from the year-ago period.
The Company added 23,365 gross new brokerage accounts in October, ending the
month with approximately 2.9 million brokerage accounts – a decrease of 5,153
from September. Total accounts ended the month at approximately 4.4 million.

Net new brokerage assets were positive $0.3 billion in the month. During the
month, customer security holdings decreased by 1.8 percent, or $2.6 billion,
and brokerage-related cash decreased by $0.9 billion to $31.7 billion, as
customers were net buyers of approximately $1.3 billion in securities.
Bank-related cash and deposits decreased by $0.1 billion, ending the month at
$7.1 billion.

Monthly Activity Data

                                                                
                  Oct-12        Sep-12        Oct-11        % Chg.    % Chg.
                                                            M/M       Y/Y
                                                                      
                                                                      
Trading days        21.0          19.0          21.0        N.M.      N.M.
                                                                      
DARTs               124,246       137,449       157,713     (9.6)%    (21.2)%
                                                                      
Gross new
brokerage           23,365        23,799        22,723      (1.8)%    2.8 %
accounts
Gross new stock     14,164        10,830        12,147      30.8 %    16.6 %
plan accounts
Gross new
banking            857          905          1,697       (5.3)%    (49.5)%
accounts
Total gross new     38,386        35,534        36,567      8.0 %     5.0 %
accounts
                                                                      
Net new
brokerage           (5,153)       4,576         (836)       N.M.      N.M.
accounts
Net new stock       2,251         (248)         1,597       N.M.      N.M.
plan accounts
Net new banking    (3,608)      (2,412)      (3,218)     N.M.      N.M.
accounts
Net new             (6,510)       1,916         (2,457)     N.M.      N.M.
accounts
                                                                      
End of period
brokerage           2,887,699     2,892,852     2,771,980   (0.2)%    4.2 %
accounts
End of period
stock plan          1,121,091     1,118,840     1,063,685   0.2 %     5.4 %
accounts
End of period
banking            434,276      437,884      469,565     (0.8)%    (7.5)%
accounts
End of period       4,443,066     4,449,576     4,305,230   (0.1)%    3.2 %
total accounts
                                                                      
Customer Assets
($B)
Security          $ 138.6       $ 141.2       $ 121.3       (1.8)%    14.3 %
holdings
Customer            5.5           6.0           5.7         (8.3)%    (3.5)%
payables (cash)
Customer cash
balances held       5.9           4.7           3.4         25.5 %    73.5 %
by third
parties
Unexercised
stock plan
customer           21.3         23.1         19.8        (7.8)%    7.6 %
options
(vested)
Customer assets
in brokerage       171.3        175.0        150.2       (2.1)%    14.0 %
and stock plan
accounts
Sweep deposits      20.3          21.9          18.0        (7.3)%    12.8 %
Savings,
transaction and    7.1          7.2          7.8         (1.4)%    (9.0)%
other
Customer assets
in banking         27.4         29.1         25.8        (5.8)%    6.2 %
accounts
Total customer    $ 198.7       $ 204.1       $ 176.0       (2.6)%    12.9 %
assets
                                                                      
Net new
brokerage         $ 0.3         $ 0.5         $ 0.6         N.M.      N.M.
assets ($B)^(1)
Net new banking    (0.1)        (0.1)        -           N.M.      N.M.
assets ($B)^(1)
Net new
customer assets   $ 0.2         $ 0.4         $ 0.6         N.M.      N.M.
($B)^(1)
                                                                      
Brokerage
related cash      $ 31.7        $ 32.6        $ 27.1        (2.8)%    17.0 %
($B)
Other customer
cash and           7.1          7.2          7.8         (1.4)%    (9.0)%
deposits ($B)
Total customer
cash and          $ 38.8        $ 39.8        $ 34.9        (2.5)%    11.2 %
deposits ($B)
                                                                      
Customer net
(purchase) /      $ (1.3)       $ 0.8         $ 0.9         N.M.      N.M.
sell activity
($B)

^(1) Net new customer assets are total inflows to all new and existing
customer accounts less total outflows from all closed and existing customer
accounts. The net new banking assets and net new brokerage assets metrics
treat asset flows between E*TRADE entities in the same manner as unrelated
third party accounts.

Historical metrics and financials can be found on E*TRADE Financial’s investor
relations website at https://investor.etrade.com.

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services
including online brokerage and related banking products and services to retail
investors. Specific business segments include Trading and Investing and
Balance Sheet Management. Securities products and services are offered by
E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are
offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its
subsidiaries. More information is available at www.etrade.com.

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered
trademarks of E*TRADE Financial Corporation. ETFC-G

© 2012 E*TRADE Financial Corporation. All rights reserved.

Contact:

E*TRADE Financial Media Relations Contact
Robert Horton, 646-521-4418
mediainq@etrade.com
or
E*TRADE Financial Investor Relations Contact
Brett Goodman, 646-521-4406
brett.goodman@etrade.com