SEPHORA Continues To Change the Face of Beauty Retail

SEPHORA unveils its new Flagship Store in Toronto, a new website and more… 
MONTREAL, Nov. 14, 2012 /CNW Telbec/ - SEPHORA Canada is going back to where 
it all began eight years ago, premiering a new home on November 20(th) for its 
first Canadian store, SEPHORA Toronto Eaton Centre, and just in time for 
holiday gifting and giving. With an additional 3,700 square feet (8,941 
total), the store will feature the latest in store design, exclusive brands 
and services. Among the unique shopping features SEPHORA has to offer, 
highlights include: 

    --  New brands to SEPHORA Toronto Eaton Centre include Giorgio
        Armani Cosmetics, Bobbi Brown, Estée Lauder, shu uemura, BECCA,
        Thierry Mugler Angel, Illamasqua and Atelier Cologne along with
        expanded assortments in AmorePacific,  Guerlain, NUDE Skincare,
        Tarte, YSL Cosmetics, TOM FORD Fragrances and an unparalleled
        assortment of false lashes at the SEPHORA Lash Bar.
    --  The MAKE UP FOR EVER Boutique at SEPHORA is a specially
        designed space featuring a more extensive product selection,
        interactive tools and one on one education including private
        consultations with their Academy Advisors.  The Boutique,
        designed to be reminiscent of a "backstage" environment,
        complete with studio make up stations and lighting features
        more than 1,400 product SKUs and is staffed by MAKE UP FOR EVER
        artists dedicated to providing the highest level of artistry
        services to all clients.
    --  The SEPHORA Nail Studio is a new interactive nail workshop
        featuring brands such as Ciate, DIOR, Illamasqua, Nails INC,
        NARS, SEPHORA by OPI, Spa Ritual and The New Black along with
        accessories and nail necessities from SEPHORA COLLECTION, Trend
        Tips and more.
    --  Transform your look in minutes at the SEPHORA Beauty Studio or
        treat yourself to a private 90 minute one-on-one consultation
        in makeup, skincare, hair care and fragrance with a Personal
        Beauty Advisor, you'll leave with a completely customized
        beauty routine for your lifestyle.
    --  Explore the world of fragrance with SEPHORA's Fragrance Experts
        as they guide you through the SEPHORA Sensorium. This dynamic
        concept is designed to reignite the love of fragrance guided by
        emotional expression instead of note composition or marketing
    --  Come into SEPHORA Toronto Eaton Centre to discover this
        holiday's must have gift items for him and her, including the
        SEPHORA Collection ColorDaze Blockbuster, MARCHESA parfum
        d'extase Holiday Gift Set, SEPHORA Fragrance Samplers for Him
        and Her and much more.  Don't know what to give a relative,
        coworker or boss?  Give a SEPHORA gift card - available for use
        in all 38 stores across the country and comes in a sleek
        holiday inspired mirror compact.

SEPHORA is revolutionizing Canadian retail with its new approach to online and 
in store shopping. Unveiled on October 18(th), SEPHORA.CA, a new 
multi-channel web experience including the most targeted search, faster check 
out, fully integrated Canadian pricing, product look up in store, free 
shipping over $75 CAD, as well as bilingual functionality. The new website 
is one of many punctuated statements made this year by the beauty retailer as 
a commitment to constantly elevating the client experience in Canada.

"Since 2004 we have opened 38 stores, including a new home for our first 
Canadian store at Toronto Eaton Centre and a flagship in downtown Montreal on 
Sainte Catherine Street. All our initiatives are focused on revolutionizing 
the Canadian beauty retail landscape. Transforming our stores and launching are significant components of our arsenal to achieve this," says 
Philippe Pinatel, Country Manager and Senior Vice President, SEPHORA Canada.

Julie Bornstein, Senior Vice President of SEPHORA Digital also notes, "We're 
bridging the online and offline world, and making it easier, more 
inspirational and fun to shop for beauty. Our goal is to help every shopper 
find the perfect beauty product for her needs."

To visit the new site go to, and follow along on Facebook, 
Twitter, Pinterest and Instagram.

About SEPHORA Americas:
Since 1998, SEPHORA has been TRANSFORMING BEAUTY in the U.S. Today, SEPHORA 
Americas operates more than 300 stores in the U.S. and Canada as well as the 
world's top beauty website, In 2010 SEPHORA expanded into Latin 
America where it partnered with the Brazilian beauty market leader, 
in 2011 opened two retail stores in Mexico and in 2012 opened one retail 
location in Brazil. SEPHORA is well known for its unique retail concept, 
which is rooted in its distinctive open-sell store design, the beauty 
expertise of its sales consultants and, most importantly, its unparalleled 
combination of over 200 classic and emerging brands across a broad range of 
product categories including skincare, color, fragrance, bath & body, 
smilecare, and haircare, as well as SEPHORA's own private label. SEPHORA has 
also been recognized as a leading digital brand and continues to advance this 
arena through mobile and social media initiatives including an active Facebook 
page, BeautyTalk-its online beauty community, its mobile site and Apps. In 
addition to its North and Latin American business and its initiative with 
JCPenney, which includes more than 300 SEPHORA inside JCPenney locations, 
SEPHORA today has more than 1,600 stores within 29 countries in Europe and 115 
locations in China. SEPHORA was founded in France in 1970 and acquired in 1997 
by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury 
products group. For further information, please visit

Media Contact: Marjorie Roux, Zak Communications / 

SOURCE: Sephora

To view this news release in HTML formatting, please use the following URL:

CO: Sephora
ST: Ontario

-0- Nov/14/2012 13:00 GMT

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