Live Gamer to Power Payments for GREE in 46 Countries Worldwide

Live Gamer to Power Payments for GREE in 46 Countries Worldwide 
Deal With GREE Places Live Gamer at the Epicenter for Servicing the
Booming Global Market of Mobile Social Gaming 
NEW YORK, NY -- (Marketwire) -- 11/14/12 --   Live Gamer, Inc.
(, the leading monetization solution provider for
the interactive entertainment industry, today announced that it has
been selected to power payments for GREE, a global leader in mobile
social gaming. Game developers can now use the HTML5-based GREE
platform to publish games across platforms and monetize worldwide by
accepting credit cards, mobile payments, and other methods in local
currencies spanning 46 countries and six continents.  
The agreement with GREE represents a major move to support mobile
publishers and developers for Live Gamer, building on its position as
one of the world's leading integrated e-commerce and advertising
platforms. Enterprise customers including Facebook, Take 2, Sony
Online Entertainment, Electronic Arts, Conde Nast and EMI amongst
others leverage Live Gamer solutions to help monetize their digital
content. In addition to providing comprehensive e-commerce and
payment functionality, Live Gamer operates the world's second-largest
gaming ad network, helping its customers acquire new users through
its reach to over 90 million monthly unique users.  
By supporting GREE, a leading global mobile social platform, Live
Gamer is placed at the center of the tremendous opportunity offered
by the booming mobile game market which has been projected to reach
$17.6 billion in 2015 (source: Ichiyoshi Securities). As smartphones
and tablets drive exponential growth in mobile connectivity, mobile
developers have adapted new business models based on "freemium"
games: instead of being sold as a one-time purchase, apps are offered
free, and monetized through in-game sales of virtual goods such as
characters, accessories, weapons, and virtual currency.  
Through its relationship with Live Gamer, GREE will now enable
third-party developers using its platform to capture such payments as
well -- denominated in "GREE Coin" and paid for in dozens of
real-world local currencies, optimized for conversion rate. Instead
of having to create separate versions of their apps for iOS and
Android devices, the HTML5-based GREE platform allows developers to
create a single version that can be played on any HTML5-compatible
browser on any type of mobile device. The Live Gamer payment engine
will make it simple for developers to monetize a global audience
using a variety of payment methods, including PayPal(TM);
international credit cards including JCB, VISA, MasterCard, and
American Express; mobile payments through up to 166 mobile carriers;
and local methods via GREE Coin.  
"We're thrilled to be working with GREE, whose unique platform and
leadership in social mobile gaming have helped to create thriving
worldwide communities of developers and players," said Andrew
Schneider, president and co-founder of Live Gamer, Inc. "Our
collaboration means that developers on GREE Platform will be able to
achieve higher monetization rates and truly global reach, while
consumers enjoy a rich, convenient, and intuitive experience for
enhancing their play through in-game commerce." 
The Live Gamer Elements platform is the gold standard in online
monetization tools. Specializing in the requirements of
enterprise-level interactive entertainment companies, Live Gamer
offers a complete set of technologies and services to make operating
on a global scale cost effective and efficient. Live Gamer's Elements
platform includes global payment gateway aggregation with over 110
payment methods spanning 200 territories; white-labeled e-wallet
functionality for multiple types of currencies; catalog management
and storefront tools for the merchandising of virtual items, digital
content and physical products; merchandising tools to create
promotions and marketing events as well as industry-leading analytics
to track and optimize any e-commerce implementation.  
About GREE, Inc.
 GREE is a global mobile social gaming company at
the forefront of mobile technology. GREE is focused on building the
world's leading mobile social gaming ecosystem for users and
developers, while creating and supporting unique free-to-play game
content. GREE is continuing to expand globally and has offices in
Tokyo, San Francisco, London, Singapore, Seoul, Beijing, Amsterdam,
Dubai, Sao Paolo and Vancouver. 
About Live Gamer, Inc.
 Live Gamer is the world's first combined
digital commerce and advertising platform. With an advanced
microtransaction and virtual economy engine, global payment gateways,
worldwide ad network and video incentive advertising platform, Live
Gamer helps online entertainment companies drive maximize revenue
from their content, and connects advertisers to a network of over 60
million users across the US and Europe. Live Gamer's technology has
been adopted by leading publishers in gaming, entertainment and
social including Facebook, GREE, Electronic Arts, EMI, Take 2, Sony
Online and Conde Nast. Advertisers on the Live Gamer Media network
include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For
more information on Live Gamer and its Elements, Ad Elements, and
gamerDNA media services, please visit 
Amy Janzen for LiveGamer
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