Women investors feel confident and successful managing their online portfolios

Women investors feel confident and successful managing their online portfolios 
- First-ever International TD Women Investor Poll reveals attitudes and habits 
of female investors in Canada, the U.K., and U.S.; finds similarities over the 
border and across the pond - 
TORONTO, Nov. 14, 2012 /CNW/ - The majority of women who manage their 
investments online feel they've been successful at closely matching or 
outperforming the markets, according to the first-ever International TD Women 
Investor Poll, for which TD Waterhouse (Canada), TD Direct Investing (U.K.) 
and TD Ameritrade (U.S.) teamed up to survey women investors in different 
countries to reveal their thoughts and attitudes about a variety of investment 
More than twice as many women in the U.S. (31%) and U.K. (38%) manage their 
investments online compared with their Canadian counterparts (13%). "While 
Canada may currently have fewer online investors compared to the U.S. and 
U.K., women investors are one of our fastest growing customer segments," says 
Rowena Chan, Vice President, TD Waterhouse Discount Brokerage. "With our new 
and enhanced platforms and the introduction of great tools like the Mobile 
App, we're always working to make online investing even easier for our 
Of these women online investors, more than three-quarters in Canada (76%) say 
they've consistently outperformed, or performed close to the market. This is 
consistent with women investors in the U.S. and U.K. who say they've also been 
successful managing their own investments online (81% and 82% respectively). 
The majority of women online investors in all three countries (Canada: 87%, 
U.S.: 94% and U.K.: 87%) also say they are quite confident or level-headed 
about managing their portfolio, although in each country surveyed, 
approximately one-in-ten women (Canada: 13%, U.S.: 6% and U.K.: 13%) say 
they're nervous and "never feel like they're making the right decisions when 
it comes to their investments." 
"We want women investors to feel empowered to manage their investments online, 
no matter their level of financial and investing knowledge. There are 
resources to help you get started, and tools and support available online and 
on the phone 24 hours a day, seven days a week," says Chan. "You are investing 
for yourself, but you don't have to do it by yourself. There's always 
resources and information available." 
What can we learn from investors' confidence and success? The top three pieces 
of advice from women investors across all three countries for those thinking 
of becoming do-it-yourself investors are: 
1. Do your research - understand the economy and the markets (Canada: 
 68%, U.S.: 73% and U.K.: 64%)
  2. Start small and work your way up once you are comfortable (Canada: 
 67%, U.S.: 61% and U.K.: 64%)
  3. Don't be afraid to ask for help, you don't have to do it alone 
 (Canada: 58%, U.S.: 59% and U.K.: 48%) 
Market volatility and attitudes about risk
The majority of women say they have changed nothing in their portfolio in 
reaction to volatility in the markets (Canada: 61%, U.S.: 54%, U.K.: 52%), 
saying they are confident they have a long-term plan that can weather the 
"Try to avoid emotional reactions to what you're seeing in the markets. It's 
important to think long-term when the markets get rough," says Chan. "Think 
about the number of years you have until retirement, and your risk tolerance, 
and tailor your investment strategy accordingly." 
Generally, women say they are risk-averse; Canadian and British women report 
to be the most conservative. Thirty-eight percent of women in Canada and 35% 
of women in the U.K. say they don't want to take any chances with their money 
- only one quarter of American women (25%) gave this answer. The majority of 
women in all three countries said they are willing to take small chances to 
receive a better return (Canada: 58%, U.S.: 66%, U.K.: 60%), and very few 
women describe themselves as having a high risk tolerance (Canada: 4%, U.S. 
8%, U.K.: 5%). 
What does this all mean? "Women investors can be confident and successful 
online investors, despite the turbulence they have seen in the markets 
recently," adds Chan. "The keys to success include thinking long-term and 
educating yourself on the tools, information and research available, and most 
importantly, working with a company that you know and trust." 
2012 International TD Women Investor Poll Graphic
For a graphic detailing the statistics outlined in this press release, please 
see the "2012 International TD Women Investor Poll Graphic." 
About the 2012 International TD Women Investor Poll Report
TD Bank Group commissioned Environics Research Group to conduct an online 
custom survey of 2,014 men and women in Canada, 1,003 in the U.S. and 1,006 in 
the United Kingdom. All respondents have investable assets and sole or shared 
responsibility of the household financial planning or investment decisions. 
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD 
Bank Group (TD). TD is the sixth largest bank in North America by branches and 
serves approximately 22 million customers in four key businesses operating in 
a number of locations in key financial centres around the globe: Canadian 
Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance 
Canada; Wealth and Insurance, including TD Waterhouse, an investment in TD 
Ameritrade, and TD Insurance; U.S. Personal and Commercial Banking, including 
TD Bank, America's Most Convenient Bank, and TD Auto Finance U.S.; and 
Wholesale Banking, including TD Securities. TD also ranks among the world's 
leading online financial services firms, with approximately 8.5 million online 
customers. TD had CDN$806 billion in assets on July 31, 2012.The 
Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York 
Stock Exchanges. 
About TD Waterhouse Discount Brokerage
TD Waterhouse Discount Brokerage is a division of TD Waterhouse Canada Inc., a 
subsidiary of The Toronto-Dominion Bank. TD Waterhouse Canada Inc. - Member of 
the Canadian Investor Protection Fund. 
About TDAmeritrade Holding Corporation 
Millions of investors and independent registered investment advisors (RIAs) 
have turned to TD Ameritrade's (NYSE: AMTD) technology, people and education 
to help make investing and trading easier to understand and do. Online or over 
the phone. In a branch or with an independent RIA. First-timer or 
sophisticated trader. Our clients want to take control, and we help them 
decide how—bringing Wall Street to Main Street for more than 36 years. An 
official sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and 
again been recognized as a leader in investment services. Please visit TD 
Ameritrade's newsroom or www.amtd.com for more information. 
Ali Duncan Martin TD Bank Group 416-983-4412 Ali.DuncanMartin@td.com 
Sinead Brown / Andrea Hanft Paradigm Public Relations 416-413-5193 / 
416-413-5196 sbrown@paradigmpr.ca /ahanft@paradigmpr.ca 
PDF available at:  
SOURCE: TD Bank Group 
To view this news release in HTML formatting, please use the following URL: 
CO: TD Waterhouse
ST: Quebec
-0- Nov/14/2012 14:00 GMT
Press spacebar to pause and continue. Press esc to stop.